Social media suites have the capability to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Social media suites are intended to fulfill any business need related to marketing or communications teams hoping to utilize social media in their marketing strategy including management, monitoring and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media in order to measure effectiveness of practices and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by products in social media management, social media monitoring, and social media analytics in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media.
To qualify for inclusion in the Social Media Suites category, a product must:
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