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Best Subscription Analytics Software

Subscription analytics solutions help companies track the efficiency of their subscription models. This type of software is used mostly by SaaS software providers that sell their products using a monthly subscription model (as opposed to the traditional system of perpetual licensing). While subscription models offer more flexibility to clients, vendors need to continuously motivate their customers to maintain their subscription. Subscription analytics software is used by sales teams to monitor the effectiveness of their sales activities and to identify new business opportunities. It can also be used by finance departments to analyze the revenues generated by new or existing customers. Finally, subscription analytics can be leveraged by investors to decide whether to invest in a software company.

Subscription analytics software is delivered as a standalone solution or as a part of subscription management software. Some subscription analytics solutions also include features or modules for revenue recognition.

To qualify for inclusion in the Subscription Analytics category, a product must:

  • Analyze information about different subscription models
  • Track the efficiency of customer incentives such as free trials
  • Deliver dashboards that provide real-time analysis of subscription data
  • Determine the impact of any changes to plans or products on the subscription revenue
  • Capture and segment subscription data using criteria such as geography or customer size
  • Identify the subscribers with the highest risk of canceling their subscription
  • Include reports, analytics, and KPIs such as monthly recurring revenue (MRR), customer lifetime value (CLTV), or customer acquisition cost (CAC)
Compare Subscription Analytics Software
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    Subscription Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    For founders and executives of recurring revenue businesses who value absolutely accurate metrics, ProfitWell provides industry standard subscription financial metrics for free that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com.


    We help companies unlock the full value of their subscription billing data. ChartMogul takes raw data from multiple sources and turns it into beautiful and easy-to-interpret visualizations, enabling anyone within a company to run analyses and extract deep insights from their customer and revenue metrics.


    One-click, zero-setup subscription analytics and insights.


    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.


    Insights do the heavy lifting by computing board-level metrics you can trust, right when you need them.


    Digs deeper into your Stripe analytics. Explores views that are designed to highlight the information you need for optimal business growth. FirstOfficer delivers the data that really counts.


    Metricsco is the easiest way for subscription-based businesses to reduce their churn rate.


    Pabbly Subscriptions is a cloud-based software, specializing in subscription billing and management process, with the leading Payment Gateway integration to facilitate payment collection.


    SaaSOptics delivers a subscription management platform that provides subscription billing, revenue recognition and robust subscription analytics.