Subscription analytics solutions help companies track the efficiency of their subscription models. This type of software is used mostly by SaaS software providers that sell their products using a monthly subscription model (as opposed to the traditional system of perpetual licensing). While subscription models offer more flexibility to clients, vendors need to continuously motivate their customers to maintain their subscription. Subscription analytics software is used by sales teams to monitor the effectiveness of their sales activities and to identify new business opportunities. It can also be used by finance departments to analyze the revenues generated by new or existing customers. Finally, subscription analytics can be leveraged by investors to decide whether to invest in a software company.
Subscription analytics software is delivered as a standalone solution or as a part of subscription management software. Some subscription analytics solutions also include features or modules for revenue recognition.
To qualify for inclusion in the Subscription Analytics category, a product must:
For founders and executives of recurring revenue businesses who value absolutely accurate metrics, ProfitWell provides industry standard subscription financial metrics for free that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com.
We help companies unlock the full value of their subscription billing data. ChartMogul takes raw data from multiple sources and turns it into beautiful and easy-to-interpret visualizations, enabling anyone within a company to run analyses and extract deep insights from their customer and revenue metrics.
The SaaSOptics analytics engine is the most optimized subscription analytics engine in the market, delivering accurate and real-time insight into all your key SaaS metrics, including MRR, ARR, dollar churn & retention, logo churn & retention, CLV, CLV/CAC ratios, cohorts, projections and lots more.
Woopra is a real-time customer journey analytics platform that is redefining how companies understand, analyze, engage, and retain their customers. Woopra harvests all your channels’ activities into a singular hub and gives you the controls to personalize the experience with the right content, through the right channel at the right time. In addition to abstracting analytics complexity, Woopra provides an integration layer, called AppConnect, that enables data gathering across all your CRM, Mobile, Email, Marketing Automation, Social, and Support tools. This layer takes away the burden of added development and integration efforts, and eases the orchestration of marketing campaigns. It allows you to speed up interaction cycles and deliver the right content through the right channel at the right time. The company was founded by analytics experts who were passionate about humanizing the digital customer journey in a seamless and intuitive way. Over 1000 enterprises rely on Woopra to maximize the utility and value of all digital channels as they acquire and retain customers. Woopra helps you convert visitors into customers and retain them to become your best advocates.