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Best Trade Promotion Management Software

Trade promotion management (TPM) software helps companies plan and execute trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.

TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with retail software and supply chain & logistics software.

To qualify for inclusion in the Trade Promotion Management category, a product must:

  • Create and track trade promotion management campaigns
  • Provide workflows to assign and manage trade promotion tasks
  • Align corporate goals with trade promotion management strategies
  • Track the financial resources allocated for campaigns and other activities
  • Allow users to adjust promotions based on recommendations
  • Monitor the performance of campaigns and promotions
  • Identify lost opportunities and the ROI of promotions
Compare Trade Promotion Management Software
Results: 19
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    The world's most complete customer relationship management (CRM) solution, Oracle's Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. Why Oracle? Siebel delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers comprehensive on premise and on demand CRM solutions that are tailored industry solutions with ole-based customer intelligence and pre-built integration.


    Acumen Invest is an integrated TPM/ TPO application which lets teams run more profitable promotions by making smarter investment decisions.


    UpClear's BluePlanner Revenue Management platform is a modular cloud-based solution, supporting the entire promotion lifecycle from Top Down Budgeting, Sales Planning, and Trade Promotion Management (TPM), to advanced Analytics and Optimization (TPO).


    Built on the Salesforce.com platform providing better analytics, data visualization reports and real-time insights for one-tenth the cost of traditional TPM solutions.


    Effectmakers BMS is a software solution for Business planning and Trade promotion management. The solution is simple and easy to implement, yet it gives you powerful functionality for planning and improving your business.


    The Exceedra system supports a closed-loop integrated business planning process and revenue management solutions, giving you tighter control, better and faster decision-making, and more detailed visibility across your entire enterprise.


    It avoids the costs and time for updates that make customized solutions inefficient and ineffective for everyone.


    FORGE is a trade promotion software solution specifically for foodservice and CPG retail manufacturers. FORGE enables program creation and claim settlement, and boasts powerful analytical capabilities. Our customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, The KraftHeinz Company and more. Contact us for a demo today!


    GoSimple is designed for small to medium foodservice and consumer goods manufacturers that need a straightforward, end-to-end foodservice trade promotion management solution. Get set up in the system quickly and begin optimizing your trade dollars.


    IRI's Price and Trade Advantage solution delivers key insights to CPG manufacturers on price and trade activity, so that your investments in these areas are far more effective.


    Klee Commerce is a software solution for driving your strategy and business performance in sales and retail. It integrates best practices and key business processes to support FMCG companies and allows them to significantly increase their sales.


    Oracle's Demantra is a best-in-class provider of demand management, sales & operations planning, and trade promotions management solutions.


    The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.


    PromoPro is key to helping trade groups understand the promotion effectiveness. PromoPro also gives CPG companies a huge competitive advantage when trying to establish JBP status with retailers


    Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.


    T-Pro offers a user-friendly AI Trade Promotion Optimization solution automating data harmonization, real-time post-event analytics, and constraint-based prescriptive optimized planning.


    AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain.


    VisualFabriq offers the functionalities to radically improve your promotional process based on the maturity of your market and business needs


    XTEL is Kantar Retail Trade Optimisation's end-to-end suite of solutions.