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Best Transactional Email Software

Transactional email software refers to software that sends emails in response to pre-established actions taken by recipients. These products send email notifications in response to users’ actions; some examples include a welcome email after creating a new social media account, an email receipt from an e-commerce transaction, or an email for a new newsletter subscription. Businesses use these tools for automating personalized emails as transactions occur. Teams use transactional email software to track metrics such as emails sent, received, opened, and bounced. Transactional email tools are useful to for customer retention, sales, marketing, and public relation teams. Transactional email software integrates with additional types of software, such as CRM, email marketing, and e-commerce products, to maximize the benefits to your business.

To qualify for inclusion in the Transactional Email category, a product must:

  • Provide automated email response tools
  • Enable emails to be sent automatically as a result of action-based triggers
  • Send customized or personalized emails
  • Sync with business software such as e-commerce, social media, or other tools
  • Provide administration tools to track emails sent and received, as well as their results
G2 Crowd Grid® for Transactional Email
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Momentum Leaders
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Transactional Email reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Transactional Email Software
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    SendGrid makes it simple, seamless and stress-free to communicate with your customers. Our technology and expertise helps senders save time, scale their business and succeed in an ever-changing email landscape. We are trusted by over 78,000 customers globally - big and small - to drive engagement and business growth through their email program. We help developers send with confidence by providing: SCALABILITY: We’re proven at scale (businesses use our platform to send over 45 billion emails per month) and are trusted by leading senders like Uber, Airbnb, and Spotify DELIVERABILITY: We offer domain whitelisting, compliance coaching, and proactive ISP outreach to ensure our customers are empowered to achieve optimal deliverability EXPERTISE: We pioneered the cloud-based email industry, and continue to invest in expanding our large team of experts so we’re on the cutting edge of what’s next FULL TEAM ENABLEMENT: Our proven APIs and marketer-friendly sending tools are tailored to our customers’ unique sending needs, all on one platform to deliver on the email goals of your whole team. __________ AS A DEVELOPER, you have a lot on your plate and you need an email solution that just works. With SendGrid, you can trust our customizable APIs and intuitive interface to help you get the job done. • Integrate and accomplish your goals quickly and easily in your preferred code language • Make smarter decisions with real-time data and analytics • Benefit from our ongoing compliance, MTA, and security advances Learn more at: sendgrid.com/solutions/email-api/ Your business can benefit by optimizing your email sending and delivery. SendGrid Expert Services helps ensure your program is optimized, regardless of whether you are a new customer, a veteran whose business is evolving, or if your email program is experiencing some inbox challenges. • Continually evaluate your sending practices, inbox delivery rates, IP and whitelabel setup, email authentication, and more in our Managed Services offering • Resolve current email delivery challenges and build a plan for improvement with our Delivery Consulting Services • Ensure your account is setup properly with our onboarding services for new senders Learn more at: sendgrid.com/solutions/expert-services __________ SendGrid gives developers what they most need in an email platform. QUICK AND FLEXIBLE INTEGRATIONS Integrate and send in minutes via web and SMTP APIs - Average time to integrate and start sending is 5 minutes Get set up your way with SDKs in 7 coding languages - Supported languages include Node.js, Ruby, Python, Go, PHP, Java and C# Easily route and process inbound emails - Yelp and Airbnb use SendGrid to handle two-way customer conversations INTUITIVE RESOURCES FOR REFERENCE AND LEARNING Quickly find how-tos, code samples and videos - Knowledge Center is designed for efficiency in search and navigation Master key topics in email and customer communications - SendGrid Academy features snackable interactive learning experiences Keep abreast of important trends and best practices - New guides, posts, webcasts, podcasts, and reports are published weekly POWERFUL TECH AND TOOLS TO GET YOU TO THE INBOX Avoid deliverability pitfalls with intelligent infrastructure - Enjoy dedicated IPs with auto warmup and AI to adapt to changing ISP rules Use sender authentication to make the grade with ISPs - Choose from options like SPF and DKIM, link branding and reverse DNS Monitor and grow your sending reputation - Get bounce management, blacklist monitoring and list cleaning solutions DETAILED ANALYTICS TO IMPROVE YOUR EMAIL PROGRAM Get real-time engagement insights at a glance - Track and visualize a variety of metrics with drill-downs and comparisons Troubleshoot sends by viewing the entire journey of a message - Email Activity Feed has sequential event tracking to pinpoint deliverability issues Ingest raw send data for custom analysis - Event Webhook lets you customize delivery of email analytics to your team AN ENTERPRISE-GRADE PLATFORM FOR LARGE TEAMS Choose the platform that scales to any email volume - Our enterprise clients individually average 50-100 million emails per day Rest assured with 99.95% uptime and an optional SLA - We use multiple redundant data centers with mailflow and application failover Trust in our robust security with SOC 2 Type II certification - Further safeguard with 2-factor auth, user permissioning and TLS encryption EMAIL EXPERTS YOU CAN RELY ON Get dedicated account reps and 24/7 prioritized support - Included with Premier plans; our team is always ready to help Ensure a smooth transition to SendGrid - Get help with technical implementation, IP configuration, and sender auth setup Get expert consultation to optimize your email program - Our consultants monitor your sends and give actionable advice ONE SOLUTION FOR CUSTOMER COMMUNICATIONS Use an intuitive application for sending one-to-many emails - SendGrid Marketing Campaigns offers flexible workflows and powerful segmentation Easily set up drip campaigns and triggered marketing emails - SendGrid Automation makes 1:1 email recipes configurable through a streamlined UI Target display ads based on email engagement - SendGrid Ads lets you re-engage users who aren’t opening your emails

    Amazon Simple Email Service (Amazon SES) is a bulk and transactional email-sending service.

    SendinBlue empowers businesses to build and grow relationships through automation, marketing and transactional emails, and SMS messages. Over 60,000 customers around the world choose SendinBlue because we offer competitive pricing, active customer support, and an all-in-one solution for marketing automation, email marketing, SMS marketing, and sending transactional messages via email and SMS. Many leading apps, ecommerce platforms, and CMS tools integrate directly with SendinBlue including: WordPress, Magento, Drupal, Shopify, PrestaShop, WooCommerce, Zapier, OptinMonster, and more. Our robust API also gives you the power to create custom integrations via a variety of popular programming languages. SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. SendinBlue offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free. As your business grows, you can upgrade to a plan that meets your needs without breaking the bank. Send up to 120,000 emails per month for just $66 -- or send even more emails at low prices. Learn more about our paid plans, pay-as-you-go options and pricing for SMS credits here: www.sendinblue.com/pricing.

    Mandrill is an affordable, scalable, and secure email infrastructure service that's easy to set up and integrate with existing apps. And we're really fast, too. With servers all over the world, we can deliver your email in milliseconds. Our detailed delivery reports, real-time analytics, and friendly interface mean your entire team—from developers to marketers—can easily monitor and evaluate email performance.

    A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, all via our webhooks.

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    A fast and scalable email service provider, for sending transactional and marketing emails and viewing reports on email delivery. Complexities such as reputation monitoring and DKIM are professionally managed for each customer. Native-English speaking support is available worldwide (agents in the USA, UK, Australia, and New Zealand). Servers are also located around the world, meaning fast connection speeds and network redundancy.

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    Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports. We specialize in delivering transactional and marketing email.

    Pepipost is a cloud based transactional email delivery service helping businesses send their important emails like notifications, newsletters, updates, etc. Everyone loves Pepipost because it focuses on what matters: deliverability, pricing, and good analytics. Our highly scalable platform is capable of delivering billions of emails every hour with best inbox rates. Easy integration and disruptive pricing model makes Pepipost the ideal email delivery partner for both burgeoning startups and industry bigwigs. You can choose between SMTP or HTTP API. Pepipost has been rated as #1 Transactional Email Software for Small Business.

    SparkPost is the world’s #1 email infrastructure provider and the most performant email delivery service available. Our customers send over 3 trillion messages a year, more than 25 percent of the world’s non-spam email. Several SparkPost customers—including the largest social networks—send over a billion emails a day, making us the fastest-growing email delivery service provider on the market. For more than a decade, we’ve developed the leading technology in the email industry and the first email delivery service truly architected for the cloud. From the finely-tuned Momentum MTA to today’s fully elastic cloud email delivery service, we provide our customers with proven highest inbox delivery rates, easy setup and launch, and the most comprehensive analytics and insight. Built on the AWS platform, we give our customers the reliability and scalability they demand—and more. There’s never been a better way to send email. Our technology is powerful, but SparkPost’s most valuable asset is our people—the most talented and experienced email experts in the industry. From deliverability experts to a community of developers to dedicated Technical Account Managers for enterprise customers, our team is there with you every step of the way. Whether you are just starting out building an app; a large, complex enterprise; or somewhere in between, there’s a SparkPost service to match your email delivery needs.

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    Customer.io is a behavioral messaging platform that uses your app's data to automate hyper-personalized customer messages at scale. You can harness your customer's behavioral data and use advanced segmentation across web and mobile channels to empower your marketing and product teams to automate targeted, contextually-relevant messages. Customer.io helps you optimize your customers' experience while driving retention and conversion. By taking the first step toward incredibly authentic customer experiences, you're helping us transform customer marketing along with high-growth online brands.

    Mailjet is a powerful email service provider that ensures maximum insight and deliverability results for marketing and transactional emails. Founded in France in 2010, we serve more than 100,000 clients worldwide in 156 countries, sending billions emails every month. Our analytics tools and intelligent APIs offer the flexibility to create, send and optimize email for all. Mailjet’s propriatary technology and consulting services ensure optimal deliverability for its customers. We continue to develop innovative features such as A/B testing and advanced user management to help our customers get more out of their email. Our support team works around the clock to answer questions and resolve customer issues in English, French, German and Spanish. For more information, please visit www.mailjet.com

    SMTP’s relay service infrastructure can solve your delivery issues — quickly. We maximize the number of emails that reach recipients’ inboxes by using our own IP addresses and monitoring your emails for anti-SPAM compliance. By improving your deliverability you’ll see improved ROI. Engagement rates will increase and you can use your resources more efficiently - to get the highest return on every marketing dollar you spend. To ensure the best deliverability, our Responsive Delivery system constantly monitors bounce rates and adjusts the parameters of your email delivery to ensure that your bounce and complaint rates stay at a minimum. SMTP’s relay services are as easy to use as they are effective. Our cloud-based service for email delivery enables you to easily begin using the service without the need for additional hardware or software.You control all aspects of your sending and can review your campaign statistics through your dashboard. With SMTP's Relay Services, you get: -Superior deliverability: Our experts closely examine your unique needs and serve as your guide and “interpreter” for ISPs that may be blocking your delivery. -FREE 24/7 support: You have unlimited access to phone, chat and email support, and a dedicated team of specialists will work to ensure all your service needs are met. -No contract: You can sign up month to month and try out our service. Our terms are highly flexible, so you can downgrade or upgrade your account anytime at no risk. Relay Service Features: -White-listed IP addresses -Email authentication -Proactive monitoring systems -ISP feedback loops -Shared or dedicated IP addresses -Email delivery rates consistently in the 90th percentile -Robust analytics and reporting -Email delivery statistics, including bounce rates & delivery confirmation -Flexible API: Integration for IT and Developers SMTP’s cloud-based service also includes an SMTP API, enabling IT professionals and developers to easily integrate web applications based upon the cloud platforms.

    Postmark is an email service provider focused exclusively on transactional email delivery. By not allowing bulk promotional email, Postmark maintains one of the best delivery reputations in the industry. With Postmark, all customers receive stellar support and incredibly delivery at no added cost. You'll never have to pay extra for a dedicated IP address or personalized support. It's just part of the deal.

    MessageGears enables the world’s top brands to send dynamic, high-volume marketing messages with speed and precision by providing a platform that overcomes the inherent limitations of marketing cloud email systems.

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    Email is what we do. Making sure your message gets delivered is our top priority. Here at SocketLabs, we’ve perfected the art and science of easy, reliable delivery for your emails. Regardless of the size or nature of your business, we have a plan that will meet all of your email needs. You want simplicity? Well, we’ve struck just the right balance between a feature-rich outgoing mail server delivery solution, an easy-to-use dashboard interface, and an even easier setup. You can be set up and running in minutes. Outgoing mail servers, advanced analytics, and top notch customer support are all part of the SocketLabs experience. Our products and services insure that you can: - Use our outgoing mail servers to avoid the spam filter - Gain greater insight into how your email is performing - Rely on knowledgeable staff to resolve issues - Save money by using our reliable infrastructure - Capture and store email in a secure database With over 15 years of experience, we know how to get emails delivered right – and reliably – each and every time. Our proven strategies and outgoing mail server technology help you send marketing, transactional, or person-to-person emails with ease.

    MailUp is the #1 email marketing solution in Italy. The platform combines advanced features with an industry-leading flat-rate Pay per Speed pricing, helping you reach your targeted audience. In a few clicks you can create, send and track your email marketing campaigns with the editor drag&drop BEE. The platform has a wide range of free web services with which to link external databases, CRMs, CMSs, ecommerce systems, ERPs, web analytics and business intelligence systems. As a Saas solution, you don’t need to install any software and can access MailUp anywhere there’s an internet connection, even on your iPad! MailUp is chosen by SMEs and large companies used for creating, sending and monitoring newsletters, email and texts. With more than 25 billion messages sent each year and over 8,000 clients (direct and indirect), MailUp is the leader in the Italian ESP sector in terms of both the number of emails sent and number of clients 700 vendors, many of whom are located abroad, have chosen to share MailUp's culture of professional and responsible email marketing, nourished by skills, discussion and continuous research. Set up more than 10 years ago in Cremona, MailUp now has offices in Milan and San Francisco through MailUp Inc. MailUp does not sell and does not rent email addresses.

    A transactional email delivery service that adds tracking and authentication to email.

    Doppler Relay is a transactional email service, that guarantees the arrival of your Transactional Emails and allows you to access detailed analytics in real time. Sending attached files, invoices, card statements and password resets has never been so easy, safe and effective.

    ExpressPigeon is a high-performing, cloud-based marketing, and transactional email automation service. Its clients are provided with a complete and cost-effective solution for list-based, transactional and automated email needs. Users of our system hail the ease and depth of our editor and are able to dive deep into personalization and segmentation to send highly targeted campaigns, which look great across all providers and devices. White-labeled, private IP addresses make messages appear as coming directly from the sender, increasing deliverability, and ensuring reputation.

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    Everything you need for powerful email delivery is built in. We've taken care of the difficult details.

    Newsletter & Marketing Component for Joomla

    Ariticmail is an email marketing service provider for business having large subscriber base, and enables you to send email campaigns to a list of opt-in emails.

    Global SMTP and transactional email service through an encrypted service.

    Supercharge your sales process. MailTag is your all-in-one Chome browser extension for email tracking 📨, scheduling 🕔, and auto follow-up 🚀. 100% free, forever. (Available for Gmail & GSuite accounts).

    Rebump is an email productivity tool available as a google chrome extension for Gmail.

    VeContact is designed to convert customers who abandon their transaction during the payment process, bringing them back to your site to complete their purchase.

    AgencyBuzz is an email marketing software that does email, social media, print mail, voice, and SMS. It increases closing ratios and improves client retention by keeping the agency in front of prospects and clients.

    DirectMail is a simple and efficient service to send email notifications and batch email quickly and efficiently without the need to build your own email server. DirectMail is a key product for serving Alibaba's own e-commerce platforms, which includes servicing Alibaba's record-breaking annual sales festival. Tens of millions of emails are sent every day through DirectMail by Alibaba and Alibaba Cloud customers.

    Edit, send and track app-generated transactional emails.

    CritSend is a SMTP relay for developers.

    Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email strategy and execution, while helping establish consistency in both branding and legal compliance across multiple teams, departments, and business units. A centralized hub for email template creation and management, our platform empowers Product, Marketing, CRM, and Loyalty teams to efficiently build and test meaningful, dynamic communications without involving developers or deploying code. And with built-in support for 300+ locales, your teams can seamlessly manage localized content for global communications. Easily connect to your ESP or customize your integration to connect to your internal digital messaging service. Upload your existing templates in minutes. And from there, you’re well on your way to optimizing every email you send.

    LeaderSend is transactional email delivery service for web and mobile apps. LeaderSend takes care of your transactional message delivery, while you can focus on your business instead.

    Mailboxlayer is a free, simple and powerful JSON API offering instant email address validation & verification via syntax checks, typo and spelling checks, SMTP checks, free and disposable provider filtering, and much more. Its system is REST-based, secured by 256-bit HTTPS encryption, and pursuing the goal of assisting developers and businesses in fighting fraudulent users and increasing success rates of email campaigns. Paul Zehetmayr-paul@apilayer.net

    Maildocker is a behavioral and transactional email platform. They serve as your email infrastructure to send and track emails in an easy, fast and efficient way.

    Route provides an email marketing automation solution.

    Sarv Transactional Email Service (Sarv TES) is a Pay as uses service with real-time easy access of statistics like open, click, bounce, delivered, complaints by Dashboard & HTTP API with Webhooks method in JSON, XML and POST data structure.

    SMTPProvider is a transactional email and email marketing solutions provider.

    SMTP has been the leader in email delivery for 22 years. From transactional emails to email marketing campaigns, SMTP ensures your emails land in inboxes, that your sender reputation remains intact and that your emails reach on time.

    Upaknee is a leading provider of email & SMS communications technology. We offer a robust platform, providing organizations with an easy and intuitive toolset as a means of online communication and engagement with clients, contacts, and supporters. Our specialties include email newsletters, campaigns, subscription centers, widgets, forms, SMS notifications, and more.