A URL shortener is a website that creates abbreviated versions of web addresses, called shortlinks. A shortlink redirects anyone who clicks on it to the original longform web address. Some URL shorteners allow users to create custom branded or vanity links. These tools are often used by marketers to make a longer URL more visually appealing within collateral or messaging. Shortlinks are especially prevalent on social media sites where character limits are imposed, or in mobile messaging where screen space is limited.
To qualify for inclusion in the URL shortener category, a product must:
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Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobile deep linking, expanded analytics and user management, Bitly Enterprise is a one-stop tool that creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally.
Rebrandly is the easiest way to create, share and manage branded links. We offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, you can create and share your branded links directly through the browser extension while you’re surfing the Web. We then store it in your dashboard, where you can measure results using our best in class suite of tools. You can register a new domain name directly with Rebrandly, choosing among more than 500 extensions- from .link to .pizza, and everything in between. We take care of all the setup for you, allowing you to start sharing branded links in just a few minutes. A branded link is memorable, pronounceable and completely customizable. With a branded link, companies and individuals increase their brand’s visibility because the brand name is embedded in the link- even when it’s being shared by others. They improve link trust, and in fact, branded links can help to increase the click-through rate by up to 39% when compared to generic short URLs. Important brands and influencers are adopting branded links as the best alternative to generic short URLs.