User-generated content (UGC) platforms, also known as customer-generated content (CGC) platforms, help brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. UGC can add personalized, timely messaging to any and all customer touchpoints, and is an increasingly impactful alternative or supplement to traditional advertising. Marketing departments can leverage UGC as “social proof” for generating interest in products or services, and deploy relevant user images and videos across various mediums such as product pages, live displays, and social ads. UGC software can help build community and draw revenue from engaging, real-life use cases, while reducing the demand for in-house marketing content. It can also assist with securing the rights to redistribute content and rewarding users whose content is most impactful, so any potential legal conflicts are avoided.
UGC platforms are typically designed to scan one or more major social networks for any visual content that may relate to your brand. This is performed through filtering of hashtags, keywords, and geolocation, among other things. These platforms can then integrate with software such as digital signage, e-commerce platforms, and web content management systems to create static or live feeds of user-generated content. In addition to social networks, UGC tools may be able to pull content from video hosting platforms. Certain UGC platforms may integrate with or offer features of online reputation management or product reviews software, in addition to influencer marketing software.
To qualify for inclusion in the User-Generated Content category, a provider must:
User-Generated Content reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience. Yotpo integrates with the best eCommerce platforms and services such as Shopify, Magento, and BigCommerece, to maximize the power of user-generated content. An official partner of Google, Facebook, and Instagram, Yotpo has raised $101 million in funding and has over 300 employees globally.
Photoslurp's extensive visual marketing platform searches for and integrates customer photos and videos from social media into your online shopping journey to increase engagement and conversion rates. Learn why 200+ brands globally choose Photoslurp as their preferred UGC platform provider
Our ambitious goal is to help brands humanize their marketing. Why? With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing. TINT’s software platform empowers B2C marketers find, curate, and display their most effective customer generated content from social media onto their websites, digital screens, emails, social ads, and jumbotrons. That way they can increase engagement and trust with consumers, which leads to increasing marketing performance and decreasing content creation costs.
Stackla is a flexible, highly customizable platform for leveraging the best user-generated content from 15+ data sources—including every major social network, RSS feeds, and direct user uploads. Marketers use Stackla to aggregate and curate the best user-generated or branded content with powerful rules engines and moderation controls. They can then publish these curated content feeds to live event displays, websites and mobile apps, ad units, competition hubs, or data visualizations. In addition, Stackla’s API-first approach and PHP SDK provide full support for web development teams that want to build custom UGC-powered displays or use Stackla to drive better decisions and processes throughout the marketing cloud.
Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.
ShortStack is a digital marketing platform built for engagement, lead collection & marketing automation. LANDING PAGES: Build and publish mobile-responsive landing pages in minutes, using one of our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, ShortStack has a template that’ll help you meet your goals. You can also build campaigns from scratch. QUIZZES & POLLS: Lean more about customer preferences, crowdsource and collect useful marketing data, using quizzes and polls. FORMS: Collect the data that’s most important to you. EMAIL AUTOMATION: Send autoresponders, follow-up and scheduled emails, right from ShortStack. WEBSITE POPUPS: Embed any ShortStack campaign on your website, or display it as a popup so you can keep people on your most important property -- your website -- longer.