User research software, also known as user experience testing software, allows brands to solicit real-time feedback at different points in the customer journey—within digital platforms and/or physical locations—through surveys, video interviews, photos, and notes. These tools can help an organization understand user decisions, behaviors, and authentic interactions with the brand, as well as leverage such insights as actionable data to shape messaging and user experience (UX). User research tools can be used by marketing teams, developers, and product managers, who can intercept actual visitors with in-the-moment prompts or recruit volunteers to test certain product elements or iterations. Proper use of this technology can generate genuine and valuable customer experience data—both qualitative and quantitative—and provide a better understanding of the path to purchase for different customer demographics.
User research software is closely related to enterprise feedback management software, and products may integrate with or share features of tools in that category for gathering and analyzing customer insights. These tools may engage with users/visitors through features related to survey software, video interviewing software, and mobile marketing software. Information gathered from user research software may be utilized within customer journey analytics software.
To qualify for inclusion in the User Research category, a product must:
FocusVision is the only full-spectrum research technology business, with a complete suite of software solutions, to capture real-time human insights and analytics. FocusVision helps enterprise customers and research agencies around the globe to understand their customers and ask first, to get the facts, get the opinions, and tell the stories that move their businesses forward.
MFour solves research challenges using inventive techniques, gathering an unprecedented quantity & quality of actionable data in real-time. Using GPS technology, MFour collect information at the point-of-emotion, allowing clients to instantly understand the audience experience.
OVER THE SHOULDER IS SMARTPHONE QUALITATIVE MADE EASY We designed and built the Over the Shoulder platform so that qualitative researchers and insight-seekers can have unprecedented access to their target consumer's daily lives, truths and reality and deliver more powerful consumer insight. Our mission is to help our partners conduct the best smartphone qualitative studies in the industry, and make doing it incredibly easy. Over the Shoulder is not just another online research platform. It's different because it was designed and built specifically for the smartphone, so you see moments no other research platform can get close to.
Userlytics provides a platform for DIY remote user testing, usability testing, and user experience (UX) testing, as well as optional services such as test design, review and in-line video annotation of key events and comments, a High Light Reel, and an Executive Summary Report with recommendations.
UserTesting is an on-demand human insights platform that empowers entire organizations to make timely, customer-centric business decisions with confidence. With UserTesting, brands can target their exact customer audience, readily create and execute studies, and engage in 1:1 live conversations to better understand, capture, and spotlight meaningful reactions and responses. Easily package these human insights into a video reel and share them across the organization to make more informed decisions that influence the customer experience and increase brand loyalty and revenue.
UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX research independently of the size of their team, level of experience, or expertise. Six of the world's ten largest public companies are UserZoom customers.
weseethrough is a technology-driven market research company that helps global organisations to better understand their consumers' actual behaviour, rather than reported or claimed. Using video to capture first-person footage of respondents' daily lives, video curation platform Haystack, is then used to efficiently unearth invaluably deep insight from hundreds of hours of video.
Digital marketers use WEVO to understand why more prospective customers are not converting and to rapidly evaluate design and content. Leveraging artificial intelligence and crowd technology, WEVO eliminates the need for prolonged live AB testing, saving months of wasted effort and generating high converting web and mobile sites in a fraction of the time.