Best Video Advertising Software

Video advertising products allow advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product, but is more commonly bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or social media advertising.

To qualify for inclusion in the Video Advertising category, a product must:

  • Offer tools for uploading or creating video ads
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics of reach, conversions, and ROAS

Video Advertising Software Grid® Overview

The best Video Advertising Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: DoubleClick Digital Marketing, MediaMath TerminalOne Marketing OS™, Sizmek, and 4C
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: StackAdapt, Choozle, and Gruuv Interactive
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Amobee DSP, dataxu, TubeMogul, and BrightRoll DSP
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: YuMe for Advertisers and WideOrbit
G2 Crowd Grid® for Video Advertising
High Performers
Doubleclick digital marketing
Mediamath terminalone marketing os
Amobee dsp
Yume for advertisers
Brightroll dsp
Gruuv interactive
Market Presence
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