Video advertising products allow advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product, but is more commonly bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or social media advertising.
To qualify for inclusion in the Video Advertising category, a product must:
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Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.
We believe that demanding more levers to pull is no longer solving marketers' challenges. In other words, adding complexity is not the answer. Instead, we believe the future of technology lays in automation and the convergence of machine and human intelligence. Our core product, StackAdapt, is the #1 Performing Native Advertising Platform that helps brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Looking to learn more about the most progressive topics in digital advertising? Read our thought leadership: blog.stackadapt.com
4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Amazon, Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines.
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
With the recent sale of the Demand Side Platform, we have turned our focus to providing our supply side partners with the technology and service needed to drive the fullest value from their premium video content. To celebrate the idea that advertising technology needs to be fast and frictionless to lift our clients toward their goals, we chose the name Telaria. It’s our derivation of the Greek word Talaria, which is the name of the winged sandals worn by Hermes, the messenger of the gods. We use this spelling because our core focus has always been video – from the smallest mobile screens to the largest televisions.
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.
Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.
ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.
Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.
Mixpo is a digital advertising company that combines technology with human expertise to improve how publishers sell, produce and manage superior digital ad campaigns. Our technology makes it easy to create video, mobile, social, and rich media ads that engage audiences and deliver more value to advertisers. Our people provide the tools and expertise to streamline campaign management and boost digital sales so our customers–which are among the world’s most influential publishers–can continue to provide free access to quality information.
FuelX is a direct response online video ad platform enabling marketers to go beyond branding to drive conversions. FuelX's proprietary fingerprinting technology identifies unique user behaviors that tailor to any target audience while solving for cross-device marketing and full-funnel attribution.
Go2mobi is a mobile-first advertising platform that helps agencies, brands, trading desks, and app marketers reach the specific mobile audience segments that drive performance and ROI. Go2mobi’s first party, mobile-originated data management platform combines with their real-time MomentMatch ™ technology to help brands and agencies target their ideal audiences in the specific moments that drive engagement and conversion. Go2mobi continues to wow the world’s biggest brands and agencies with their innovative platform, unparalleled commitment to customer service, and ability to target, report and optimize on a campaign’s most granular data points.
NT is a programmatic platform that leverages data to power advertising campaigns across display, video, mobile & social mediums. Nominal Technology, Ltd. is an international IT company and an expert in the field of big data and algorithmic buying. In the modern world, where processes are becoming increasingly complex, and there is a lack of time, powerful analytical tools are necessary for effective management of communications. The goal of our company is to design tools and algorithms that help companies to effectively implement their marketing activities, as well as to build strong and mutually beneficial relationships with their customers. The main goal is development of your business and increase of ROI. We maximize the effectiveness of advertising campaigns and help to increase your income.
SmartyAds, a full-stack programmatic company offers massive self-serve DSP (demand-side platform) for agencies and extensive SSP (supply side platform) for publishers that allow conducting large-scale transactions, which are mutually beneficial for both parties. In this collaborative partnership between DSP and SSP publishers can maximize the value of their advertising inventory and agencies can purchase impressions that are time and place relevant to the correct target audience. SmartyAds dedicated team offers varied programmatic types of campaign metrics including CPM, CPA, CPC and CPI. By using Big Data machine learning algorithms for automating and optimizing ad buying process, we maximize engagement with the brand and boost revenues while minimizing the CPA (cost per acquisition).
Built for optimal efficiency in the complex video ad landscape, Spot's complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Our video-first technology includes ad management, campaign management and ad trafficking, allowing you to manage traditional direct sold, programmatic direct, and private marketplace deals using a single platform.
Taykey is a real-time audience data company that analyzes hundreds of conversations per day across social platforms and websites to understand what specific audiences are talking about, sharing, and engaging with. Taykey's Trend Advertising platform discovers the most relevant articles and videos for your audience in real-time and targets these placements at scale, via our programmatic or managed service solutions.
Yieldlab YRD is the logical continuation of the company's yield management- and programmatic advertising technologies, and the result of Yieldlab's long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of inventory.