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Best Visual Configuration Software

Visual configuration software, also known as visual product configurators, shows sales representatives visualizations of custom-configured products with the customer’s selected features represented. The visualizations are tied to predetermined configuration models, allowing only feasible configurations based off of any functional, technical, business, or budgetary limitations. Many tools allow sales reps and customers to add and remove features directly, with the visualization updating to reflect those changes in real time.

With visual configuration software, companies can easily configure, price, and quote products in a collaborative way that is easy to see via 2D and 3D visualizations. Some tools even offer augmented reality and virtual reality functionality, allowing customers to see the product in their environment. Customers and sales reps are able to see a representation of the finished product prior to purchasing, increasing service levels and buyer confidence.

These tools are often used in manufacturing, engineering, and industrial settings. Visualizations can also be embedded in e-commerce stores to empower customers to take product configuration into their own hands. While some visual configuration products are standalone, most are part of an overall CPQ software solution.

To qualify for inclusion in the Visual Configuration category, a product must:

  • Enable the design and visualization of products in 2D and/or 3D
  • Allow for the addition of features in line with non-visual configuration models
  • Offer visual configuration as a native function of the tool, not via an integration
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Visual Configuration reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    KBMax is redefining CPQ & ecommerce for companies globally. Our product configurator is the only one that can handle complex business rules, 3D visualization, real-time pricing, CAD automation & integrations. This end-to-end solution results in an awesome buying experience, a faster sales cycle & a more efficient manufacturing process.

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    Atlatl QuoteBooks Cloud is a sales enablement suite that helps manufacturers and distributors accurately configure, quote, and track their activity throughout the entire sales process. QuoteBooks CPQ and Visual CPQ offer mobile, interactive, and immersive sales tools build for specifically for manufacturing sales channels.

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    Powertrak CPQ is a visual quoting, ordering and configuration solution. This 'thin' browser-based solution suite comprises of guided selling, product configurations, and an advanced 2D and 3D (drag-and-drop) product configurator that includes virtual reality experiences. Powertrak 2D/3D Product Configurator enables users (sales, customers, partners, resellers, and distributors) to build, design, quote, and order/buy make-to-order products using an interactive (drag-and-drop) and visual experience. Powertrak's configure, price, quote (CPQ) technology boosts user adoption, improves engagement, and enhances the overall customer experience. Powertrak augments visual product configuration with virtual reality experiences. Empower users and stakeholders to interact with configured products and explore environments using the HTC Vive or Oculus Rift headsets. This offering will visually, physically and emotionally amaze your prospective customers with an awe-inspiring three-dimensional interactive experience.


    ThreeKit specializes in building end-to-end online 3D visualization solutions for e-commerce. We are led by Ben Houston, a 20-year veteran in Hollywood Visual FX, and Godard Abel, a serial entrepreneur specializing in digital commerce. We combine innovation, expertise, and experience to deliver stunning, interactive 3D product configurators and visualization solutions that improve conversion rates, increase per-transaction values, and minimize returns. You may not recognize our family of brands (which include ThreeKit, Exocortex, and Clara.io) by name, but you’ve almost certainly seen our work. Our software has been used on hundreds of websites, video games, and films, including the recently released Star Wars: The Last Jedi (2017) by our client, Industrial Light and Magic. You heard from us, now we want to hear from you!

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    Configit Quote® is an Open CPQ Suite which allows companies to converge configuration and pricing definitions from different upstream systems into CPQ packages that can be easily deployed to Configit Quote Portals or accessed through web services, .NET and JavaScript APIs. Configit’s unique Virtual Tabulation™ technology enables organizations to converge CPQ definitions from multiple business systems for consumption in offline and online CPQ applications and mobile Apps, automating the entire flow from product definition to configuration, pricing and quoting with unbroken integrity of SAP content.


    CET Designer is an all-in-one software solution for space planning and configuration of products. Let CET Designer guide you through the entire sales process.


    Configurator 360 cloud-based software enables engineers using Inventor to provide colleagues, sales reps, and end customers with web and mobile access to a 3D configuration of their products.


    Experlogix is a premier provider of Configure, Price, Quote (CPQ) technology, specializing in fully integrated quote and order automation solutions for Microsoft Dynamics, Salesforce and NetSuite. Experlogix delivers the scalability and flexibility needed to handle virtually any CPQ requirement at a low total cost of ownership. Hundreds of companies worldwide in a variety of industries rely on Experlogix, including Allegion, Analogic, Assa Abloy Hospitality, FEI Company, Hitachi Construction Machinery Australia, Husky Injection Molding Systems, Malibu Boats, Mitsubishi Caterpillar Forklift, Nikon Instruments UK, Okuma America Corporation, Otis Elevator, Smarter Bathrooms, Takeuchi, TelePacific Communications and Teradata. For more information, visit www.experlogix.com.


    Whether you’re creating complex products or bundling existing products and services, your sales team, partners, and distributors must have the right tools to provide the ideal buying experience to customers—one that’s fast, accurate, visual, and collaborative. With Infor® Configure Price Quote (CPQ), you can sell complex products more quickly from opportunity to cash, eliminating costly errors and speeding up the sales cycle. Because the solution makes CPQ capabilities central to your sales process, you can give your sales reps an enormous competitive advantage and a quicker path from engagement to conversion in your customer’s journey. In today's market, both customers and distributors expect highly customized products to be delivered quickly, accurately, and cost-effectively. This robust solution is tailor-made for the business of tailor-made products, and can give your extended team members the power of visual, accurate, and fast ordering—at their fingertips.


    Marxent’s 3D Cloud™ is the leading solution for retailers and manufacturers investing in an enterprise-wide, omnichannel 3D content strategy. The 3D Cloud CMS makes it easy to upload, configure and distribute 3D assets across Augmented Reality, Virtual Reality, web and mobile applications while optimizing for realism and speed. 3D Cloud downloads content on request, eliminating the need for in-app Unity bundles and unleashing the potential for unlimited 3D product catalogs. It offers everything you need to build a winning 3D product strategy — 3D Cloud scales to the enterprise, builds buyer confidence and delivers powerful analytics.


    PROS Smart CPQ automates the configure, price, quote process empowering your sales them to create accurate, tailored solutions for each customer, every time. Integrated with dynamic pricing science technology which provides prescriptive insights into the willingness to pay at the individual customer level, not just the segment level, your sales teams are armed with the ability to always provide winning prices for that customer, for that product, in real-time. Take your business one step further and expand your addressable market by enabling partners and customers with the same great configuration and quoting capability for a modern commerce omnichannel experience. With Smart CPQ you now have the speed and agility to respond quickly to customer requests and use prescriptive insights to consistently provide the right products at the right price for your customer through any sales channel. PROS Smart CPQ with dynamic pricing enables you to deliver process automation and profits.

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    Solution sales configuration helps cut through complexity. With a comprehensive, scalable configuration engine, the application quickly designs multifaceted solutions from the bottom up. Analyze functional specifications, define components that address requirements, resolve interdependencies, and combine everything in one tailor-made package.


    Our product speedmaxx Enterprise makes your order acquisition and order fulfilment incredibly fast despite a high number of variant products. This has an effect. That endures.


    Tacton’s manufacturing software solutions connect customer with product and factory for smarter business. By putting customers at the heart of the process, we focus on their needs, enabling better sales and more efficient operations. Drawing upon 20 years of AI research, our constraints based configurator goes beyond CPQ, transforming the way you do business - letting your customers build relationships with their clients, not just products. With global manufacturing expertise, we work with partners such as ABB, Bosch, Caterpillar Propulsion, Daimler, MAN, Mitsubishi, Siemens, Toshiba and Yaskawa. Tacton is headquartered in Stockholm, Sweden, with additional regional headquarters in Chicago, USA, Karlsruhe, Germany, Warsaw, Poland and Tokyo, Japan.

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