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Best Visual Product Customization Software

Visual product customization software helps companies create configurable 3D visualizations of their products for use on their websites or e-commerce platforms. This type of software improves the buyer experience by providing detailed 3D visualizations and allowing buyers to configure products online. More advanced software also provides features for virtual reality and interactive product tours. Visual product customization software is mostly used by e-commerce professionals but can also be used by designers or salespeople.

Visual product customization solutions should integrate with CAD software or provide the option to import CAD models. Integration with e-commerce platforms and web content management software is also essential.

To qualify for inclusion in the Visual Product Customization category, a product must:

  • Allow users to create 3D visualizations from scratch or based on CAD models
  • Provide 3D configuration options such as WYSIWYG configurators
  • Include options to embed 3D visualizations in websites and e-commerce stores
  • Deliver advanced online configuration options for consumers and website visitors
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Visual Product Customization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    ThreeKit specializes in building end-to-end online 3D visualization solutions for e-commerce. We are led by Ben Houston, a 20-year veteran in Hollywood Visual FX. We combine innovation, expertise, and experience to deliver stunning, interactive 3D product configurators and visualization solutions that improve conversion rates, increase per-transaction values, and minimize returns. You may not recognize our family of brands (which include ThreeKit, Exocortex, and Clara.io) by name, but you’ve almost certainly seen our work. Our software has been used on hundreds of websites, video games, and films, including the recently released Star Wars: The Last Jedi (2017) by our client, Industrial Light and Magic. You heard from us, now we want to hear from you!

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    KBMax is redefining CPQ & ecommerce for companies globally. Our product configurator is the only one that can handle complex business rules, 3D visualization, real-time pricing, CAD automation & integrations. This end-to-end solution results in an awesome buying experience, a faster sales cycle & a more efficient manufacturing process.

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    Powertrak CPQ is a visual quoting, ordering and configuration solution. This 'thin' browser-based solution suite comprises of guided selling, product configurations, and an advanced 2D and 3D (drag-and-drop) product configurator that includes virtual reality experiences. Powertrak 2D/3D Product Configurator enables users (sales, customers, partners, resellers, and distributors) to build, design, quote, and order/buy make-to-order products using an interactive (drag-and-drop) and visual experience. Powertrak's configure, price, quote (CPQ) technology boosts user adoption, improves engagement, and enhances the overall customer experience. Powertrak augments visual product configuration with virtual reality experiences. Empower users and stakeholders to interact with configured products and explore environments using the HTC Vive or Oculus Rift headsets. This offering will visually, physically and emotionally amaze your prospective customers with an awe-inspiring three-dimensional interactive experience.


    Sketchfab is an industrial design software tool is useful for ideation and for beginners in the industrial design field.


    Fulfil specific desires of the customer by 3D configurator in Real-time


    bCommerce™ was developed to allow you to keep pace with the dramatic shifts in the B2B buying experience, driven by vast changes in consumer expectations. With bCommerce™ in place, buyers can now interact with dynamic product selections, passing these choice onto your sales team in real time.


    Configure 3.0 is a market-leading configurator that is fully optimized for both desktop and mobile experiences. This on-demand system features a robust, proven set of features out of the box for simple and rapid implementation, seamlessly integrating with any eCommerce platform and scaling to meet consumer demand.


    Grip is web-based software that automatically generates visual content for physical goods. Grip was built by INDG, a company that had accumulated over 15 years of knowledge and experience to completely rewire how manufacturers represent their products digitally. The patented technology behind Grip captures INDG's years of experience with computer-generated graphics. Every manufacturer should be able to show their work - always in the best light.


    Marxent’s 3D Cloud™ is the leading solution for retailers and manufacturers investing in an enterprise-wide, omnichannel 3D content strategy. The 3D Cloud CMS makes it easy to upload, configure and distribute 3D assets across Augmented Reality, Virtual Reality, web and mobile applications while optimizing for realism and speed. 3D Cloud downloads content on request, eliminating the need for in-app Unity bundles and unleashing the potential for unlimited 3D product catalogs. It offers everything you need to build a winning 3D product strategy — 3D Cloud scales to the enterprise, builds buyer confidence and delivers powerful analytics.


    Customers now expect custom products and SOLIDWORKS makes it easy to transform your online shopping experience. Full cloud and website integration means changes to product offerings can be made in minutes. No need for expensive custom software SOLIDWORKS makes it simple.


    Configure by simple drag-and-drop inside the interactive, photorealistic 3D product visualization. Show more product options in less time with visualization. Confirm the correctness of your entire configuration, including spatial constraints, functional placements (left/right), and choices for color, materials and more.