Best Web Content Management Software

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. These systems make the process of uploading and writing content simple for users who do not have coding skills by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently utilized by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some WCM systems can integrate with marketing software, third-party CMS tools, or content analytics programs. Others may provide functionality for digital asset management and web design. They share features with enterprise content management and e-commerce platforms.

To qualify for inclusion in the Web Content Management, a product must:

  • Provide web-based editing and publishing capabilities for text, image, audio, and video files
  • Offer templates for content creation
  • Allow collaboration and approval for content creation

Web Content Management Software Grid® Overview

The best Web Content Management Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: HubSpot,, Oracle WebCenter Content, and Sitefinity
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Episerver CMS, Joomla, Ingeniux CMS, and Mura
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Drupal, Adobe Experience Manager, and Sitecore Web Experience Manager
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Umbraco, Kentico, and Crownpeak DXM
G2 Crowd Grid® for Web Content Management
High Performers
Wordpress org
Episerver cms
Oracle webcenter content
Adobe experience manager
Ingeniux cms
Sitecore web experience manager
Crownpeak dxm
Market Presence
Linked in no background

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