Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. These systems make the process of uploading and writing content simple for users who do not have coding skills by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently utilized by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some WCM systems can integrate with marketing software, third-party CMS tools, or content analytics programs. Others may provide functionality for digital asset management and web design. They share features with enterprise content management and e-commerce platforms.
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