Best Website Builder Software

Website builders provide users without extensive development knowledge a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website.

To qualify for inclusion in the Website Builder category, a product must:

  • Offer a platform for creating a website
  • Provide unique templates for website organization, navigation, and components (e.g. pages, widgets, etc.)
  • Provide extensions for common website features such as blogs or multimedia
  • Generate an accessible link or integrate with external hosting services

Website Builder Software Grid® Overview

The best Website Builder Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: HubSpot, Wix, Squarespace, Duda, Weebly,, and Google Sites
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: WebsiteBuilder, ucraft, Flockrush, and PageCloud
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Zoho Sites, Jimdo, and GoDaddy Website Builder
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: OptimizePress and Odoo Website Builder
G2 Crowd Grid® for Website Builder
High Performers
Market Presence
Compare Website Builder Software
    Results: 63

    Star Rating

    Website Builder reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere. is Automattic's WordPress hosting offering. is a web development platform enabling anyone to build a stunning online presence using simple cloud-based creation and management tools.

    HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.

    Squarespace makes beautiful products to help people with creative ideas succeed. Our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.

    Your idea needs a great website

    Google Sites is a free and easy way to create and share webpages.

    Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed. Duda has partnered with some of the biggest players in the industry, including Hibu, Italiaonline, 1&1, UOL, Sensis, and Publicar. The company has won multiple awards over the years and was ranked 224 in Deloitte’s Fast 500 list for 2016. In 2017, Duda was named PCMag’s Editors’ Choice website builder. Duda was founded by Itai Sadan and Amir Glatt in 2009. Based in Palo Alto, California, it currently hosts more than 12 million websites.

    PageCloud gives beginners and pros the flexibility to do whatever they want. If the ‍‍‍‍‍‍best drag and drop editor isn't enough, advanced users can access the source code for further manipulation.

    Ucraft is a next generation website builder that wants to enable everyone to create a professional website without any coding or designer skills. With our drag and drop functionality users can turn their creative ideas into reality in a super engaging way. Ucraft website builder gives you all the creative freedom you need, and at the same time takes care of hosting and updates, so that you don't have to worry about that either. All our templates are responsive and designed with an emphasis on user experience. Our goal is to empower everyone who needs a website to create one with ease. So, if you are an artist, singer, photographer, small business owner, yoga instructor, traveller freelancer or any kind of hobbyist - Ucraft is the website builder for you.

    Free website building service, offering thousands of templates and the ability to publish a website without paying a penny.

    Jimdo is a WYSIWYG web hosting service.

    Zoho Sites is an All in One product to help small business build great websites. Zoho Sites has an easy-to-use interface that makes everyone feel like designers. Not just building the website, but Zoho Sites also makes it easy to update content frequently. From the preview screen, you can push your website live with just a click of a button.

    Get a fully responsive website designs in just a few drag & drops. Provide a great experience for your visitors across all devices.

    GoCentral Website Builder is a straightforward and simple way to build a brilliant website and get your idea out there for the world to see.

    Flockrush is the industry's first content-driven customer communication technology to create customer experiences which are purpose-built to acquire and retain customers. We help companies who are looking to improve their customer experience and lead quality to succeed in highly competitive environments., by making it easy for companies to build the customer experiences they need - not just faster, but with little or no knowledge of coding, or design. Sell more by persuasive content activation and better buyer intent signals. Flockrush Journeys are optimized for: Better content presentation - content which is personalized and aligned with customer journeys to deliver exceptional engagement and conversion. Faster content download times - multi-device optimized content for improved user experience and lower bounce rates. Multi-variant testing - a/b split test and measure the effects of color, copy, media, and navigation on user experience and on SEO. Smarter Content Insights - signals of intent and readiness to buy, transformatively improving lead quality. We allow you to activate content along customer journeys to make it easy for customers to find relevant content and reach informed decisions, making selling and supporting customers easier. Flockrush is an unrivaled content-driven customer experience management software platform for enterprises. Built with the most innovative and advanced open source projects. This is what we do and we love it.

    OptimizePress is a Marketing & Sales Suite for Wordpress - Landing Pages, Membership sites

    Tilda is a platform that helps to build websites for business and media, create long forms and articles, as well as landing pages, websites, photo stories, blogs and all other kinds of content oriented web projects.

    DIY mobile-first website builder for businesses, freelancers and startups

    Hostinger provides every customer with all the necessary tools to have a fully-functional website up and running as quickly as possible. Hostinger provides an incredibly convenient drag & drop website builder and application installer.

    Spark makes it easy and fun for everyday communicators to turn their ideas into beautiful visual stories that make an impact. Spark users can create social media graphics, web pages, or videos—from anywhere. Be inspired, create in minutes, get results.

    Moto CMS is a website builder that allows you to make mobile friendly websites that provides the ability to design your website as well as an admin panel for website customization and management.

    Create and manage websites more efficiently using our powerful & intuitive editor.

    Wild Apricot is online membership software for small associations, non-profits, clubs, and subscription websites, with features including Membership Management, Website Software, Event Registration, and Online Fundraising.

    Advisor Websites is a global software leader providing website and digital marketing solutions for the financial services and insurance industries. With a multi award-winning platform, Advisor Websites partners with its customers to create and maintain an exceptional and compliant digital presence that turns online traffic into new business. Advisor Websites partners with more than 150 financial institutions across North America including Sun Life, Investors Group, LPL Financial, New York Life and major custodians like TD Ameritrade, Fidelity and Charles Schwab. Advisor Websites empowers more than 12,000 financial service professionals to engage new prospects and clients online with a results-focused, mobile responsive website. Advisors receive education and training on digital marketing best practices, have access to a library of pre-approved content and more than one dozen custom integrations including Salesforce, Redtail, Hootsuite, Mailchimp, Riskalyze and Vestorly. With an enterprise platform built at its core, Advisor Websites is designed to meet the legal regulatory compliance and security rules and policies that guide the financial industry. Advisor Websites is a Strategic Partner of the Financial Planning Association, and participates as a sponsor and speaker at many industry events such as the FPA Business Education conference, TD Ameritrade Annual, LPL Focus and over a dozen more events each year. Named a 2015 Best Service Provider by Wealth Pro Magazine, and a 2015 Best Place to Work in British Columbia, the company is headquartered in Vancouver, Canada.

    Bookmark is an AI-powered website builder. Aida, Bookmark's Artificial Intelligence Design Assistant creates a unique website in less than 2 mins and simply walks the user through the process of editing images & content. Aida empowers the non-technical small business owner or entrepreneur with the ability to instantly create exceptional websites. Bookmark aims to eliminate up to 90% of the pain points associated with launching, branding and scaling your business.

    Helping businesses succeed in a dynamic and competitive environment through Internet-scale solutions integrated into a global platform

    Ethnio is a UX and design research that create a screener that can use on site or on Craigslist, Twitter, Facebook, or anywhere else to automatically screen, call, and schedule participants for research.

    EZGenerator is combination of offline Website builder with online CMS features.

    Mojito helps small businesses build lovable, affordable DIY websites. Tell your story, show your style, sell to new customers - all without breaking the bank.

    Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.

    Webydo is a professional web design platform for designers and agencies to create, manage and host websites while scaling their business. Made by designers, for designers, we seek to transform the website creation process by providing our 225K designer community with total freedom of web design. Webydo's features are oriented towards what designers need to succeed including: - A built-in CMS - Hosting in every plan - White Label Branding - Client Billing - Chat / Email Support (and personal account managers for advanced plans) - Custom Code - Full responsive capabilities - W3C-validated sites code - Advanced SEO capabilities and options - Revision History - Secure CDN - Parallax Scrolling and advanced animations - Blogging - eCommerce - Unlimited Fonts - Galleries, Buttons and Forms

    With Sandvox, anyone can build websites on a Mac easily and quickly, with no HTML expertise. All from an interface designed for those who want great results, without hassles!

    Site123 is a tool to create a website using ready-made styles and layouts that help user set up online presence with no effort, upload quality content to come up with a responsive, search-engine-optimized website, fully adapted to all kinds of devices and screen resolutions.

    Worka is an online artist portfolio website and contemporary art management tools

    BindTuning is an online provider of processes for creating customized websites, web themes, and SharePoint designs quickly and easily without developers or coding.

    Empower your teams to deliver beautiful, mobile-ready websites without code or developers. Built for enterprise.

    SnapPages is a DIY website building solution that allows anyone to quickly and easily build a professional quality website.

    AI websites that design themselves

    Create your own web site or online store compatible with all devices and screens without programming and without subscription.

    WebSite X5 Professional is the right tool for building SEO-ready websites, blogs and online stores with mobile Apps included. Following responsive design, sites can automatically switch and adjust to any device, including tablets and smartphones. Despite being a step-by-step builder, WebSite X5 Professional has been developed to suit designers' and developers' needs for professional-looking sites and features loads of tools and advanced functions. Pros will get the most out of a tool which is both powerful and easy-to-use, whose benefits are: flexible user experience and customization; fast-paced workflow; up-to-date projects; cost-effective investment. No hidden costs: no fees or commissions. WebSite X5 Professional is a desktop software: with 1 single license you can install it on 2 PCs and create as many websites as you like, for you and your customers. Mobile-friendly. Responsive websites for Tablets & Smartphones Make your website responsive and provide everyone with a seamless experience across devices: desktop, tablet or smartphone. Use the visual editor to set breakpoints or get your layout and typography to adapt according to users' screen resolutions. This will result into a mobile-friendly website, recommended by Google and other Search Engines. E-commerce. Sell products directly online. Add a web shopping cart to your website and start selling your products right away. You can manage the entire process and keep everything under control. Create your product catalogue, set up shipping and payment method (credit card and Paypal are supported), add coupon & discounts codes and customize the checkout process. From Control Panel you can also manage orders and check if products are available in stock. Account Creation. Encourage website registration Create protected web pages that only your website users can enter. You can set up user accounts manually or provide a user registration form. Data collected is stored in your database while user registration can even be managed from the online Control Panel. Dynamic Content. Edit website directly online When you need to update your website constantly, use Dynamic Content and edit your text directly online. Enable specific users to let them add fresh content while your website is online. Rank Higher in Search Engine Results. SEO Analysis and Optimization Use tag options to optimize web pages, images and videos and rank better. Mark up your product information to display rich snippets results with microdata. Start advanced project analysis to further improve optimization. There’s all you need to do to achieve top SERP rankings for your website. FeedReady & WebSite X5 Manager. Mobile Apps for your websites Free App FeedReady for iOS and Android helps you keep users up-to-date with news on your site by sending a notification message directly on their smartphone anytime you post on your blog. WebSite X5 Manager for iOS and Android is free and designed for you: use it to manage websites from your smartphone or tablet. You can check visitors access stats, moderate discussions, manage user registration, ship orders and monitor product availability. Both apps can be downloaded free on App Store and Google Play.

    Workfolio develops tools that make connecting with your audience and building your online brand easier and more effective than ever before.

    APIQ is a CMS solution for developers and agencies. is a fast and modern web service (SaaS) for managing and generating static websites and blogs with the innovative JAMstack paradigm. Static content is generated with a fast and modern website engine and provides a robust theming system that is capable of producing complicated websites.

    BizWebs is ecommerce solution to create your own website or online store and sell online. It help you start an online store, organize your products, creating invoices, respond to orders, easy modify a design of website. Your website will automatically include a mobile and a tablet version adjusted for touch control. Mobile version is fully responsible. You can build your website or e-shop directly from the mobile application ! Just try - free mobile website builder!

    ⋈ BowTie provides zero-configuration static hosting with baked in user management, policies, and payments to complete your next static application. Build better static sites, blogs, and web apps with private git repos, integrated user management, access control, and an admin interface. Ship multiple iterations without building services over and over.

    cmScribe was developed to make WEB development and management hassle-free. With a full array of built-in features and a flexible modular architecture, it can quickly and seamlessly grow as the needs of your website evolve. So whether you build sites for a living or you just need to maintain a site once it's built, we invite you to take a look at what cmScribe can offer you.

    Create smarter, shine brighter. Beautiful portfolio websites for creatives, powered by clever technology and you.

    FlexiPage platform offers a complete website solution that is user-friendly, cost effective and easily expandable for SME's.

    Empowering small to medium-sized businesses and non-profits to build well-designed powerful, dynamic websites that provide great ROI

    Hubble is a SaaS website builder and fundraising platform for charities and non profits. Hubble provides an easy to use platform for content management, blogging, SEO, fundraising, donor database and supporter engagement.

    Majeeko automagically creates your new, innovative and beautiful website, always updated with your page's news, galleries, events, maps and contacts.

    MoFuse is a mobile web solution that gives your business a way to create a mobile presence, connect with your mobile audience, and promote your business in a mobile way.

    Now-Studio is a free small business software with an integrated website builder.

    PhrasePress helps create a professional blog in minutes for free.

    PilotKit is a tool that install, manage & deploy your sites in a heartbeat all from your localhost and develop and manage Wordpress, Joomla and Drupal.

    Pixpa is a SaaS based DIY website builder designed for creative professionals. It is used by thousands of photographers, artists and designers around the world to easily and quickly build a professional website without the need for any coding knowledge and grow their business online. Pixpa is a perfect fit for anyone looking for a visually rich website. is a platform designed to help launch businesses or ideas online. It provides a custom domain, email and landing pages in minutes.

    A complete online marketing solution for small business We combine the software, digital agency services and support to help you succeed online. provides free team websites for use by all amateur football teams and players. TeamStats provides in class application across all devices that assists teams with management, organisation and performance analysis.

    Valo Intranet is a ready-to-go intranet on Office 365 and SharePoint on-prem.

    Webiny is an open source web-based content management system that provides automatic updates in a one-click environment, with the ability to use on multiple websites with tools and features to help you manage your content.

    Wrap is a mobile storytelling and commerce platform that enables user to create an app-like user experience delivered through the mobile web in bite-size pieces.

    Zivro provides online solutions and management software. Designed and built specifically for amazing professionals/Businesses. Used by all level businesses including small, medium and enterprise size. Use Zivro, if you wish to improve your online reputation, business or increase online sales results.

    Kate from G2 Crowd

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    Buying Considerations for Website Builder Software

    1. Themes and Templates: Website builders provide users with ready-made themes and templates to assist in setting up their websites or blogs. Before choosing a website building tool, peruse the various options to see if that solution offers a good thematic fit. For example, are you intending to construct a site for a conference or other event? An event-specific theme might offer a template with pre-existing RSVP and ticketing tabs. A business template might feature pages for contacting the company, learning more about the product, and reading press releases. Most website builders offer a variety of templates and themes, but ensure there is a fitting option for you before landing on a specific tool.
    2. Site Creation Method: The purpose of a website builder is to simplify the process of establishing a digital presence for those who lack extensive development knowledge. However, some website builders will still let users utilize their coding knowledge to enhance the site. If you have an employee who is well-versed in HTML, consider a tool that will allow them to apply that knowledge to make unique site customizations. Some website builders offer drag-and-drop editing only, which means you can only apply the features and edits that exist within your tool. This solution is great for those with no understanding of HTML code but could be limiting later on. Know your current development capabilities, but also have an idea of what you might want later on before making your decision.
    3. Integrations and Features: No matter the number of fancy tricks a website builder offers, none of it matters if the tool cannot integrate with the plug-ins you necessitate. For example, a website for an online boutique will require integration with an e-commerce tool. A website created to garner interest in a concert or conference will need to integrate with a ticketing service. Some users want their websites to come with email marketing capabilities, while others prefer to use a standalone email marketing tool. Explore the product and see if it has important features already built in. If not, verify that you can connect your website to an outside tool to accomplish these goals.
    4. Cost: As with every type of software, you get what you pay for with a website builder. Free versions will typically require the builder’s name to stay in the domain name. For example, Shoe Store could get the URL for free but would have to pay for Other stipulations include limited template and theme selection, and the requirement to feature ads throughout the site. Most tools have varying plans that are priced according to type of use, storage needs, and bandwidth capacity. Pricing plans vary from one solution to another, and a user should be certain their budget is compatible with the features they require in a website builder.
    5. Hosting: Every website has to be hosted, or provided storage space and access through a server. A website builder can offer this service, or site developers can seek hosting from outside web hosting providers. A positive aspect of hosting your website within your website builder is that performance is less affected by sudden increases in traffic. A user has the support of their tool to ensure visitors are always receiving a quality experience on their site. A positive of hosting your website on an outside server is that if the website builder were ever to discontinue its services, your content would not be compromised. The latter is not a common occurrence, but remains something to consider. Be sure you understand the hosting options that are available with your website building tool. What kind of support comes with it? How does the provider address performance issues? Your website’s functionality is important.

    Key Benefits of Website Builder Software

    With a website builder, you can:

    • Track valuable analytics such as unique and returning visitors
    • Have help with search engine optimization (SEO) to increase website rank
    • Own a unique domain name that leads users straight to your site
    • Have a mobile friendly webpage
    • Connect a blog to your product
    • Encourage users to connect with your social media accounts

    How Does Website Builder Software Work?

    Website building software exists to get everyone on the grid. Small-business owners, photographers, and hopeful bloggers can use these tools to publish their content on the web with little to no help from a site designer. The platform usually offers hosting services and the option to purchase a domain name, making individuals and businesses look as official as they come.

    A quality website builder works with you to make your website as authentically “you” as possible. It offers themes that appeal to your readership and align with your brand. For example, a blogger will want a template that optimizes and breaks up text for readers to digest easily, while a retail establishment will want the capacity to organize photos of apparel. Customization is key, as no two websites want to be exactly alike. A website builder will often allow users to change up pages with drag-and-drop features, or arrange the layout in a unique fashion.

    Once the site has been created, it is imperative it has viewers—especially if an administrator hopes to use this website to increase or generate revenue. Website builders will often offer marketing tools that can help the site be more easily searchable. Additionally, it can offer readers and viewers the option to sign up for mailing lists or fill out surveys. This helps administrators build up their contact books, increasing their reach and potential customer base.

    A retail website cannot function without e-commerce. Website builders can often provide features that turn a domain into a full-fledged online business. This can be done by integrating the site with payment gateways such as Paypal, WooCommerce, or Square. Some of these e-commerce systems can integrate with in-store point of sale products, helping store owners and management balance the various market sales in one place.

    How Does Website Builder Software Differ From Other Content Management Software?

    Website builders are a great place for people to go when they want their product or content open to the public, but aren’t sure how to develop a site from the ground up. The functions are ideally intuitive and can be figured out by even the most novice of users. However, it should be understood that website builders aren’t inherently collaborative environments. While running a website, an administrator might want to send a newsletter or homepage description over to a colleague for edits or suggestions. This function would be more easily accomplished by a content management system or file storage and sharing tool.

    Role of Website Builder Software in Content Management

    An important aspect of operating a website is having a safe space for content to live and breathe. While website builders are a great place to make content go live, it may not be the best method of storing, editing, or sharing web content. A blogger might want to also store content within a content management tool, whereas a photographer could want to connect their website to a digital asset management tool.

    Role of Website Builder Software in Customer Relationships

    Website builder software can help administrators get into contact with their readership via pop-up contact forms, questionnaires, or subscriber lists. This aids site managers in forming relationships with their audiences. Although these site builders can integrate with email and newsletter software such as MailChimp, it won’t help track a customer from point of interest to final sale. For site administrators working with a sales team, a CRM tool might be additionally useful.

    Business Problems Solved with Website Builder Software

    Website builders are great, simple tools that make a variety of businesses and individuals accessible via the world wide web. They open up a world of opportunity for fashion bloggers, shoe stores, and wedding photographers alike who might otherwise struggle to set up a digital presence.

    Through website building software, almost anyone can reasonably afford and create their own domain. The following are ways a business could benefit from this specific type of software.

    Eliminate Need for Web Development Expertise

    Website builders offer features that help guide administrators through the steps of site development. By providing a variety of themes that can be customized to fit a specific style, business owners have virtually no need for knowledge on building a site from the ground up. Drag-and-drop features mean homepages and tabs can be customized without literacy in HTML. Although a knowledge in HTML is a definite plus—some website builders will allow administrators to use HTML to further customize the site—it’s not a dealbreaker for those just starting out.

    Additionally, website builders host the domains and typically come with support teams to ensure everything is working properly. If ever a site is down due to too much traffic or an unknown bug, support teams are in charge of addressing the issue and repairing it in a timely manner. This helps each site visitor have a positive experience that makes them want to return. Each website builder will have different levels of support, a factor worth researching in G2 Crowd user reviews or on the Website Builder Satisfaction Report.

    Website builders will also sometimes come with resources for administrators and site builders to perform self-service. Knowledge bases and articles are great ways for site creators to solve problems while learning, as opposed to depending constantly on a support team. By reading through user forums or FAQs, site administrators can develop an understanding of how to maintain their website. This gives an administrator greater independence from support services, and allows them to dictate how quickly issues are resolved.

    Form Better Customer Relationships

    Websites succeed because they have visitors who feel like returning to that site is a valuable use of time. One way website builders affect this is by providing opportunities for site visitors to connect with administrators. Many builders give site creators the choice of collecting contact information through question submission forms or subscriber pop-ups. By integrating a website builder with email software—or finding a website builder that offers email capabilities—site administrators connect with potential customers with little to to no effort. This information can be applied to future email newsletters or promotional deals, or simply be used to bring visitors back to the site.

    Visitors enjoy being a part of the conversation. Website builders that allow for forums or other discussion boards help site administrators include visitors on topics. Whether it’s reviewing a piece of apparel or commenting on a thought-provoking blog post, visitors who feel heard are likely to remain loyal to a brand or publication.

    Almost anyone visiting a website nowadays has some sort of social media presence. When a website builder integrates with social media channels, it helps to ensure visitors are reminded of brands via the channels they already surf. Site builders can help automate posts that are distributed to each channel so as to reach users on their preferred application. They can also include social media icons on the site’s homepage or elsewhere to encourage additional followers or support.

    Other Business Problems Solved with Website Builder Software

    Some of the other business problems solved with Website Builder Software include:

    • Receiving insightful analytics pertaining to page views and consumer demographics
    • Understanding popular pages or pages that deter customer interest
    • Development of a custom email that can be managed and checked within the website builder tool or integrated into an existing email platform
    • Higher traffic rankings due to SEO insight

    Website Builder Software for Small Business

    Website builders are especially helpful for small businesses, which typically have fewer expendable resources than their larger competitors. With a website builder, small-business owners can manufacture their web presence themselves as opposed to contracting a developer to do it for them. This saves money at the time of initial setup, as well as later on when site administrators might want to redesign or otherwise edit.

    Small businesses also have limited marketing budgets and rely more on person-to-person communication to build customer relationships. Website builders are helpful in this regard because they can create bridges between digital audiences and small business owners. Through contact forms, surveys, and questionnaires, website builders are able to gather consumer information that can be used for newsletters or informing the public of future specials or savings.

    Additionally, website builders can integrate with social media tools for simple social sharing. This helps align a small business's brand across multiple channels, and ensures every follower is receiving the same promotions or business information. While some businesses will still want to hire a social media manager who understands the logistics, others may decide this integration deems the role unnecessary in their business space.

    It’s important for a small business to determine how much traffic its site receives so it can decide where to focus future energy. Website builders often come with features that provide insight into analytics such as visitor traffic, time on page, entrance into site, and popular content. This helps administrators evaluate things such as site visuals and content to determine what needs improvement.

    Small businesses cannot survive without revenue. Luckily, website builders often offer integrations with e-commerce tools that allow websites to become online stores. This opens up a small business’s consumer base tenfold, taking it from a couple of store locations to nationwide or even international. Additionally, consumers who know they can buy or browse online might develop the opinion that a store is more accessible. This might increase their chances of returning later to peruse the new season’s products.

    Small business owners have a lot to gain from website builder software, as it opens them up to a world of simplified communication with the customers they already aim to satisfy.