Website builders provide users without extensive development knowledge a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
Businesses and individuals use website builders to create complex, well-designed websites independently without the need for coding or design skills. Website builder software varies greatly in terms of the scope and intention of the website. Businesses may use a website builder for a simple informational site or as an outlet through which to build a complex storefront full of multimedia content and unique features. Individuals may create simple sites to display their online portfolio of creative work. Website builders may offer a free plan or a free trial, but creating a custom domain name and using the full breadth of available services will require the purchase of a full plan.
With a website builder, you can:
Businesses use website builder software for a variety of reasons, but the main motivation is to end up with a high-quality, responsive website for a fraction of the cost of outsourcing the work. There is a slight learning curve for anyone using the software, but the ease of use is a significant draw. If you run any type of business, your business plan should include building and maintaining a robust web presence. Products in this category can significantly lower the barrier to entry and provide your business with a feasible option which you can use to maintain control over every aspect of the process.
Save Money – Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building.
Website builders have improved in the breadth and scope of their features, to the point where you have the capability to build a site nearly indistinguishable from a custom-designed and programmed site for a fraction of the cost. You can build an e-commerce shop complete with payment gateway directly into your website without any coding skills.
Expediency – When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so.
Professional Quality – If you lack the design and coding skills necessary to carry out a custom build of your site, website builders offer the drag-and-drop tools you need to create a high-quality website on your own. The templates available via website builders offer non-dev folks the opportunity to create a professional website with a user-friendly interface, something that was the exclusive purview of real coding geeks prior to the creation and widespread use of these tools. Creating an interactive site is much easier to do with these WYSIWYG website builders.
Ease of Use – There are a ton of reasons to use website builders, but the ease with which you can create a website is a vital one. A drag-and-drop website builder places the power to create a well-built, responsive website with non-coders and non-designers. Now you can create a website and boost your online presence without going through the arduous process of learning how to program or design.
Updated content – If you use a webmaster and outsource your website build, that means that every time you want to update your site, you need to go through a third party. By using a website builder, you have the power to update your website as you see fit whenever you’d like to. Your site becomes much more nimble and easily altered by using a website builder.
The primary users for website builders are small businesses and personal sites, as enterprise-level sites require a bit more of a robust architecture to deliver the type of performance expected of an enterprise company.
There is a wealth of different website builder software features. Website builder software often includes, but is not limited to, the following features.
Social Sharing – Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.
E-Commerce Hosting – If your business revolves around selling a product, then an e-commerce feature set is key for your website builder. Some website builders allow you to build an online store directly into your site, complete with a payment gateway so that your website is truly a one-stop shop. E-commerce features will often require the payment of an additional monthly fee.
Email Hosting – Website builder software may include an email hosting option, which you can use to send all official website-related correspondence. An email address with your hosted domain name is an asset to your company and lends an air of professionalism to any and all business mail you send and receive.
Web Hosting – The majority of website builders contain hosting options to enable you to build and host your website through a single tool. If you outsource the build of a custom site, you have to deal with finding a proper web hosting service on which to house your site. A good web host may be difficult to find and adds another layer of complexity in terms of site maintenance, as web hosting services contain a separate basket of challenges.
Built-In Blog – Many website builders offer a blogging tool so you can write a blog directly within the application. Blogs are a vital traffic-driving tool for many websites who do not constantly churn out new content or product offerings. Built-in blogging tools facilitate the process of creating and maintaining your blog, which can be a major catalyst for boosting traffic numbers by providing a well of SEO-driven content.
Image Editing – Website builders often contain built-in image editing tools so that you can alter and enhance images you put up on the site. Image editing can make a huge difference between presenting a polished product and representing your business poorly online. The ubiquitous grainy image quality of ‘90s-era websites is not acceptable in the age of widely available photo editors and image editing tools. That tools of that ilk are built into these website builders means that there is even more opportunity to make your site look the best it possibly can.
Forms Builder – Website builder software enables you to build forms directly within the application instead of going to a third-party application. These forms can be valuable for signing up new members if your site is membership-driven or for soliciting and gathering information from your site visitors.
Preformatted Layouts – One of the best features of website builders is the variety of prebuilt site layouts that are available for you to select during your site build. These layouts are designed for different types of websites—some may be more design focused, while others draw attention to the products on the page. Building an e-commerce website requires different design and features than that of another business website, and a website creator may need different layouts for each.
Customization Options – Another fantastic feature of website builder software is the vast array of customization options that most offer. From different layouts featuring responsive design to multimedia content, there are a ton of options for you to choose from. While the options may not be as diverse as the number of options available to you with a web design company, which are limited only by the imagination and skill of the designers and programmers tasked with bringing your vision to life, there are solutions that offer a solid set of customization options. As customization becomes a key desire for businesses looking at website builders to create their sites, more website builders are allowing those with coding skills to create their own alterations to the templates and layouts provided by the software. One of the options available to those with coding knowledge is the ability to create a members area. This is valuable for membership sites, which require members to have a separate area walled off by a payment gateway.
Mobile Optimized – As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site.
While website builder software is a fantastic tool that opens the door for companies and individuals looking to build a legitimate online presence, it is not without issues. Some of the most glaring issues, issues which are addressed to varying degrees by different solutions, include the isolated nature of most builders, the lack of freedom associated with the free offerings, a tendency towards the generic, and the potential loss of SEO-driven content.
Isolated Solution – Website builder software tends to lack the ease of integration with analytics and third-party applications designed to enhance the capabilities of your website that custom-built sites may offer. More website builders are starting to offer integration with Google Analytics at the very least, but there are many other third-party analytics applications that you could use with a custom-built website to enable you to squeeze as much information and value out of your site as possible.
Lack of Domain Ownership – There are many website builders which offer a free domain site builder. A free website and free domain name sound fantastic, but the catch comes in the lack of ownership of your site. Should you want to switch over to a new domain, you’ll likely lose all of the SEO you’ve built into your content and have to start from scratch.
Lack of Originality – There are hundreds of millions of sites on the internet that have been designed and published using website builder software. While there are a variety of templates and customization options built into the quality website builders, the fact that so many sites are built using the same application means that your website will have the same feel as thousands of others. This is being addressed somewhat by newer website builders, which are allowing users to customize by uploading their own HTML code or by opening up the existing templates to extreme alterations, widening the breadth of arrangement possibilities.
Absence of SEO – Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.
Website builders often integrate with email software, payment gateway software, CRM software, team collaboration software, analytics solutions, and more. Check out our website builder reviews on G2 Crowd to compare different products using real user reviews and select the option best suited to your needs.
Website Builder reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.
Squarespace makes beautiful products to help people with creative ideas succeed. Our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.
Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed. Duda has partnered with some of the biggest players in the industry, including Hibu, Italiaonline, 1&1, UOL, Sensis, and Publicar. The company has won multiple awards over the years and was ranked 224 in Deloitte’s Fast 500 list for 2016. In 2017, Duda was named PCMag’s Editors’ Choice website builder. Duda was founded by Itai Sadan and Amir Glatt in 2009. Based in Palo Alto, California, it currently hosts more than 12 million websites.
Zoho Sites is an All in One product to help small business build great websites. Zoho Sites has an easy-to-use interface that makes everyone feel like designers. Not just building the website, but Zoho Sites also makes it easy to update content frequently. From the preview screen, you can push your website live with just a click of a button.
Ucraft is a next generation website builder that wants to enable everyone to create a professional website without any coding or designer skills. With our drag and drop functionality users can turn their creative ideas into reality in a super engaging way. Ucraft website builder gives you all the creative freedom you need, and at the same time takes care of hosting and updates, so that you don't have to worry about that either. All our templates are responsive and designed with an emphasis on user experience. Our goal is to empower everyone who needs a website to create one with ease. So, if you are an artist, singer, photographer, small business owner, yoga instructor, traveller freelancer or any kind of hobbyist - Ucraft is the website builder for you.
Flockrush connects companies with their customers. Flockrush is software that deploys content purpose-built to acquire and retain customers. Flockrush is an unrivaled an unrivaled enterprise-grade customer experience and content management platform (The Smart Web CX/CMS). Delivering- Right content. Right customer. Right time. We help companies who are looking to improve their customer experience and lead quality to succeed in highly competitive environments., by making it easy for companies to build the customer experiences they need - not just faster, but with little or no knowledge of coding, or design. Sell more by persuasive content activation and better buyer intent signals. Flockrush Journeys are optimized for: Better content presentation - content which is personalized and aligned with customer journeys to deliver exceptional engagement and conversion. Faster content download times - multi-device optimized content for improved user experience and lower bounce rates. Multi-variant testing - a/b split test and measure the effects of color, copy, media, and navigation on user experience and on SEO. Smarter Content Insights - signals of intent and readiness to buy, transformatively improving lead quality. We allow you to activate content along customer journeys to make it easy for customers to find relevant content and reach informed decisions, making selling and supporting customers easier. Flockrush is an unrivaled an unrivaled enterprise-grade customer experience and content management platform (The Smart Web CX/CMS). Built with the most innovative and advanced open source projects. This is what we do and we love it.. Built with the most innovative and advanced open source projects. This is what we do and we love it.
Bridgeline Content empowers you to engage prospects and build customer relationships across multiple channels in order to deliver exceptional customer experiences. Bridgeline Content powers more than 15,000 websites around the globe for many of the world’s most powerful brands. Build the face of your business on a flexible foundation with out-of-the-box templates, streamlined SEO management, plug-and-play content library, personalization features, and more.
Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.
Advisor Websites is a global software leader providing website and digital marketing solutions for the financial services and insurance industries. With a multi award-winning platform, Advisor Websites partners with its customers to create and maintain an exceptional and compliant digital presence that turns online traffic into new business. Advisor Websites partners with more than 150 financial institutions across North America including Sun Life, Investors Group, LPL Financial, New York Life and major custodians like TD Ameritrade, Fidelity and Charles Schwab. Advisor Websites empowers more than 12,000 financial service professionals to engage new prospects and clients online with a results-focused, mobile responsive website. Advisors receive education and training on digital marketing best practices, have access to a library of pre-approved content and more than one dozen custom integrations including Salesforce, Redtail, Hootsuite, Mailchimp, Riskalyze and Vestorly. With an enterprise platform built at its core, Advisor Websites is designed to meet the legal regulatory compliance and security rules and policies that guide the financial industry. Advisor Websites is a Strategic Partner of the Financial Planning Association, and participates as a sponsor and speaker at many industry events such as the FPA Business Education conference, TD Ameritrade Annual, LPL Focus and over a dozen more events each year. Named a 2015 Best Service Provider by Wealth Pro Magazine, and a 2015 Best Place to Work in British Columbia, the company is headquartered in Vancouver, Canada.
Bookmark is an AI-powered website builder. Aida, Bookmark's Artificial Intelligence Design Assistant creates a unique website in less than 2 mins and simply walks the user through the process of editing images & content. Aida empowers the non-technical small business owner or entrepreneur with the ability to instantly create exceptional websites. Bookmark aims to eliminate up to 90% of the pain points associated with launching, branding and scaling your business.
Site123 is a tool to create a website using ready-made styles and layouts that help user set up online presence with no effort, upload quality content to come up with a responsive, search-engine-optimized website, fully adapted to all kinds of devices and screen resolutions.
Webydo is a professional web design platform for designers and agencies to create, manage and host websites while scaling their business. Made by designers, for designers, we seek to transform the website creation process by providing our 225K designer community with total freedom of web design. Webydo's features are oriented towards what designers need to succeed including: - A built-in CMS - Hosting in every plan - White Label Branding - Client Billing - Chat / Email Support (and personal account managers for advanced plans) - Custom Code - Full responsive capabilities - W3C-validated sites code - Advanced SEO capabilities and options - Revision History - Secure CDN - Parallax Scrolling and advanced animations - Blogging - eCommerce - Unlimited Fonts - Galleries, Buttons and Forms
Pixpa is a SaaS based DIY website builder designed for creative professionals. It is used by thousands of photographers, artists and designers around the world to easily and quickly build a professional website without the need for any coding knowledge and grow their business online. Pixpa is a perfect fit for anyone looking for a visually rich website.
WebSite X5 Professional is the right tool for building SEO-ready websites, blogs and online stores with mobile Apps included. Following responsive design, sites can automatically switch and adjust to any device, including tablets and smartphones. Despite being a step-by-step builder, WebSite X5 Professional has been developed to suit designers' and developers' needs for professional-looking sites and features loads of tools and advanced functions. Pros will get the most out of a tool which is both powerful and easy-to-use, whose benefits are: flexible user experience and customization; fast-paced workflow; up-to-date projects; cost-effective investment. No hidden costs: no fees or commissions. WebSite X5 Professional is a desktop software: with 1 single license you can install it on 2 PCs and create as many websites as you like, for you and your customers. Mobile-friendly. Responsive websites for Tablets & Smartphones Make your website responsive and provide everyone with a seamless experience across devices: desktop, tablet or smartphone. Use the visual editor to set breakpoints or get your layout and typography to adapt according to users' screen resolutions. This will result into a mobile-friendly website, recommended by Google and other Search Engines. E-commerce. Sell products directly online. Add a web shopping cart to your website and start selling your products right away. You can manage the entire process and keep everything under control. Create your product catalogue, set up shipping and payment method (credit card and Paypal are supported), add coupon & discounts codes and customize the checkout process. From Control Panel you can also manage orders and check if products are available in stock. Account Creation. Encourage website registration Create protected web pages that only your website users can enter. You can set up user accounts manually or provide a user registration form. Data collected is stored in your database while user registration can even be managed from the online Control Panel. Dynamic Content. Edit website directly online When you need to update your website constantly, use Dynamic Content and edit your text directly online. Enable specific users to let them add fresh content while your website is online. Rank Higher in Search Engine Results. SEO Analysis and Optimization Use tag options to optimize web pages, images and videos and rank better. Mark up your product information to display rich snippets results with microdata. Start advanced project analysis to further improve optimization. There’s all you need to do to achieve top SERP rankings for your website. FeedReady & WebSite X5 Manager. Mobile Apps for your websites Free App FeedReady for iOS and Android helps you keep users up-to-date with news on your site by sending a notification message directly on their smartphone anytime you post on your blog. WebSite X5 Manager for iOS and Android is free and designed for you: use it to manage websites from your smartphone or tablet. You can check visitors access stats, moderate discussions, manage user registration, ship orders and monitor product availability. Both apps can be downloaded free on App Store and Google Play.
Oxatis (www.actinic.co.uk) provides award-winning SaaS e-Commerce solutions for small and medium sized businesses, combining ease of use, flexibility and affordability. Subscriptions includ all features, upgrades and free UK online technical support. A range of design and SEO services are also available to build and manage a successful online shop.
Appernetic.io is a fast and modern web service (SaaS) for managing and generating static websites and blogs with the innovative JAMstack paradigm. Static content is generated with a fast and modern website engine and provides a robust theming system that is capable of producing complicated websites.
Get all of the features of a custom website with the touch of a button. A RepZio powered B2B Direct website offers full eCommerce capabilities, complete with all of the tools needed to sell online. Our thematic based eCommerce website platform also offers you the ability to match your brand's look and feel with our intuitive manager where you are in control! Plus, a RepZio powered B2B gives you the ability to deploy a remote sales force with the touch of a button.
BaseKit is an easy way to create, host and manage beautiful websites online. BaseKit is based on a flexible layout structure that allows users to create a website directly from a Photoshop design, or customize one of our 100+ professionally designed website templates. Users can build their website using the easy drag & drop interface, adding widgets for text or dynamic content like Twitter, RSS, Google Maps and more. This saves them a lot of money and helps them to achieve beautiful and powerful results.
BizWebs is ecommerce solution to create your own website or online store and sell online. It help you start an online store, organize your products, creating invoices, respond to orders, easy modify a design of website. Your website will automatically include a mobile and a tablet version adjusted for touch control. Mobile version is fully responsible. You can build your website or e-shop directly from the mobile application ! Just try - bizwebs.com free mobile website builder!
⋈ BowTie provides zero-configuration static hosting with baked in user management, policies, and payments to complete your next static application. Build better static sites, blogs, and web apps with private git repos, integrated user management, access control, and an admin interface. Ship multiple iterations without building services over and over.
cmScribe was developed to make WEB development and management hassle-free. With a full array of built-in features and a flexible modular architecture, it can quickly and seamlessly grow as the needs of your website evolve. So whether you build sites for a living or you just need to maintain a site once it's built, we invite you to take a look at what cmScribe can offer you.
DragDropr lets you effortlessly create, edit, and design content for your website, webshop, or any other web content in the most intuitive manner: dragging and dropping. It’s also the only universal visual editor, which means it’s compatible to any CMS you might be using. It gives you more than 50 converting landing page templates and 200 responsive content blocks to choose from: rotator images, video, signup forms and more... It’s easy and intuitive — and we guarantee that all of our content adapts seamlessly across desktop and mobile. Build webshops, landing pages and test pages in a snap! The best part about DragDropr? You don’t need to be a designer or an expert in any software to use it! It’s so easy to use! - 200+ different content blocks to choose from - 50+ full Converting Landing Page template, + 5 new original designs every week - Responsive content across all devices - HTML embed to export all content into code if needed - Google Chrome extension for quick editing - Toggle feature to manage multiple sites at once - All data automatically stored in a certified, secure cloud - No software update installs needed - No coding required - FTP Export - Edit any web page containing TyniMce editor - Manage multiple sites/shops with Sub-Account feature Professional-looking TOP speed websites Create, change and edit — with one click. That’s because rather than writing to templates, DragDropr is written to native editors, which means that all of your content is automatically converted into a plain HTML code and runs a whole lot faster on your browser than our competitors’ templates. Edit on the fly, without logging in With our unique extension for Google Chrome, quick edits couldn’t be easier. No need to log into Shopify and spend time digging through your shop to make the change. We help you edit directly in your browser. Just register and start creating, it comes with a 14 day (no obligation, no credit card) Free trial
A browser and a Free Easy WebContent account; That's all you need to design and publish your own professional website the way you always wanted. Create your site using our extremely easy to use interface, select from our flexible themes, choose from thousands of free assets, or fully customize it with your own photos, movies, text, and widgets and then whenever ready, publish to the Web in one click.
Ethion is a website builder platform enabling private and corporate to users design, publish and manage a versatile array of online presences. Requiring no prior technical design or web coding skills, Ethion presents a template-based approach via a collection of pre-styled themes for inline editing and customization. Drag and drop tools and a familiar WYSIWYG paradigm uses a palette of element components for populating an unlimited number of pages. Text can be written directly into content blocks and styled with a collection of free web fonts, while images an be uploaded into Ethion's underlying content management system or dropped in from a stock image and icon library. Spanning monthly, yearly and reseller pricing plans, the cloud-hosted service promises limitless storage and bandwidth while allowing custom domains to be used with free SSL / HTTPS encryption applied for enhanced security.
Heek is a website builder tool designed for small and medium businesses based on a chatbot using artificial intelligence. The intelligent chatbot is able to build and manage a website in real-time, accompanying the user through the creation, maintenance and updating process with optimized results and personalized suggestions.
MemberDev helps high performance subscription businesses plan, develop and launch all-in-one, custom membership platforms including website, apps, and portals. The solution offers basic to advanced plans with various levels of customization and integrations. Businesses can manage their sales funnel and landing pages, products and subscriptions, track user behavior and activity, integrate with email providers for lists and campaigns, accept online payments, and more. MemberDev uses a streamlined system to plan and develop a custom platform and UX for each unique organization. The process begins with project planning, positioning the user experience and content, through to platform development, and finally, reviewing, testing and launching. All projects are built with the latest responsive web design methods, ensuring that the subscription website, app, or portal displays perfectly across all devices.
Mob.is.it has cracked the code on how to build Mobile First Websites that you can customize for both Mobile and Desktop. With just a few clicks of the mouse, you can determine what is seen or not seen on Mobile and Desktop. No One has this technology. Esstentially, you can build two websites at the same time. Mob.is.it offers the world's most advanced and complete mobile first website marketing platform.
Populr is the easiest way to create and share single web pages that are richer than an email, but faster than a website. From sales proposals to internal memos, use Populr to communicate more effectively within your organization. Clients use Populr to gain attention, close deals, impress clients, and shape their culture.
SiteKreator is a fully hosted web tool for do-it-yourself, no-code creation and management of websites. With the help of SiteKreator's built-in features such as World®-like content editing; customizable design templates; ready-to-deploy galleries; email marketing and e-commerce tools you get a unique agency-quality website quickly and easily.
Zivro provides online solutions and management software. Designed and built specifically for amazing professionals/Businesses. Used by all level businesses including small, medium and enterprise size. Use Zivro, if you wish to improve your online reputation, business or increase online sales results.