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Compare Act-On vs Higher Logic Marketing Automation Enterprise

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comparison of Act-On vs. Higher Logic Marketing Automation Enterprise
based on data from user reviews. Act-On rates 4.1/5 stars with 638 reviews. Higher Logic Marketing Automation Enterprise rates 4.3/5 stars with 154 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Professional
$900 /month
 
Enterprise
$2,000 /month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.3
(Based on 593 reviews)
8.7
(Based on 149 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 596 reviews)
8.4
(Based on 149 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.8
(Based on 370 reviews)
8.4
(Based on 60 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 381 reviews)
8.6
(Based on 63 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.9
(Based on 576 reviews)
9.2
(Based on 144 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.7
(Based on 372 reviews)
9.3
(Based on 62 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.4
(Based on 591 reviews)
9.4
(Based on 147 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
41.4%
44.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.4%
49.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.2%
6.5%
 
Computer Software
15.8%
Non-Profit Organization Management
28.4%
 
Marketing and Advertising
14.6%
Marketing and Advertising
8.2%
 
Information Technology and Services
13.2%
Research
5.5%
 
Internet
3.8%
Hospital & Health Care
4.4%
 
Financial Services
3.5%
Publishing
4.4%
 
Other
49.1%
Other
49.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
Joe G.
Administrator in Pharmaceuticals

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

G2 Crowd User in Public Relations and Communications

Real Magnet is a user-friendly platform. After watching the core training videos, it was easy to navigate and creating emails/uploading lists was very intuitive. If I am ever in need of assistance, they have a robust Help page, as well as highly...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

G2 Crowd User in Hospital & Health Care

What i dislike is that sometimes the system gets "stuck," for lack of a better term. It causes me to have to log out or even close my browser before I can fix the situation.

 
 

MARKETING AUTOMATION FOR FAST-GROWING BUSINESSES
Build brand, drive demand, and expand customer relationships with one award-winning platform.

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