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Compare Adaptive Media vs DoubleClick for Publishers

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comparison of Adaptive Media vs. DoubleClick for Publishers
based on data from user reviews. Adaptive Media rates 2.9/5 stars with 6 reviews. DoubleClick for Publishers rates 4.1/5 stars with 143 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
6.5
(Based on 6 reviews)
8.6
(Based on 136 reviews)
Ease of UseSee More
Ease of UseSee More
7.0
(Based on 5 reviews)
7.9
(Based on 133 reviews)
Ease of Setup
Ease of SetupNot enough data available
7.6
(Based on 72 reviews)
Ease of Admin
Ease of AdminNot enough data available
8.0
(Based on 72 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.0
(Based on 6 reviews)
7.0
(Based on 122 reviews)
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
7.9
(Based on 69 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.0
(Based on 6 reviews)
7.5
(Based on 132 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
0.0%
25.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.0%
46.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
28.1%
 
Public Policy
22.2%
Marketing and Advertising
45.3%
 
Marketing and Advertising
22.2%
Publishing
9.4%
 
Education Management
22.2%
Internet
8.8%
 
Publishing
11.1%
Newspapers
4.7%
 
Internet
11.1%
Online Media
4.1%
 
Other
11.1%
Other
27.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

A huge pro of using Addaptive was the ability to combine campaigns in order to meet spend minimums.

Lucia P.
Administrator in Insurance

Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Public Policy

It's not always intuitive--finding things can be difficult

G2 Crowd User in Marketing and Advertising

Trying to get ahold of an actual Google rep is difficult, we are a big publisher and they still didn't want to help manage us. Their help center/articles could use some upgrading and simplicity.

 
 No screenshots provided.No screenshots provided.
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