Compare Adobe Target vs Optimizely

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comparison of Adobe Target vs. Optimizely
based on data from user reviews. Adobe Target rates 3.7/5 stars with 21 reviews. Optimizely rates 4.4/5 stars with 104 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.3
(Based on 19 reviews)
8.8
(Based on 101 reviews)
Ease of UseSee More
Ease of UseSee More
7.1
(Based on 20 reviews)
8.7
(Based on 101 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.7
(Based on 14 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.0
(Based on 14 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.7
(Based on 19 reviews)
8.2
(Based on 85 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.1
(Based on 14 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.0
(Based on 20 reviews)
7.8
(Based on 102 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
15.0%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
15.0%
56.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
70.0%
24.7%
 
Marketing and Advertising
23.1%
Internet
19.0%
 
Design
11.5%
Marketing and Advertising
14.7%
 
Information Technology and Services
11.5%
Computer Software
13.8%
 
Consumer Services
7.7%
Information Technology and Services
6.9%
 
Computer & Network Security
7.7%
Financial Services
5.2%
 
Other
38.5%
Other
40.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...

G2 Crowd User in Internet

Lack of support and understanding of integrations. The data is not consistent and so many caveats it would be a mindfield for a noviced CRO specialist

 
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Kate from G2 Crowd

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