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Compare Adobe Analytics vs Google Analytics

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comparison of Adobe Analytics vs. Google Analytics
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 437 reviews. Google Analytics rates 4.5/5 stars with 3,281 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 409 reviews)
9.1
(Based on 3,037 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 407 reviews)
7.8
(Based on 3,051 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.5
(Based on 132 reviews)
8.0
(Based on 1,535 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.3
(Based on 129 reviews)
8.3
(Based on 1,536 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 357 reviews)
7.5
(Based on 2,420 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 130 reviews)
8.3
(Based on 1,379 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 397 reviews)
8.5
(Based on 3,023 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.5%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.4%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
51.2%
12.0%
 
Marketing and Advertising
14.8%
Marketing and Advertising
22.0%
 
Retail
6.5%
Computer Software
7.0%
 
Financial Services
5.7%
Information Technology and Services
6.9%
 
Information Technology and Services
5.1%
Internet
6.6%
 
Internet
4.5%
Higher Education
3.0%
 
Other
63.4%
Other
54.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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