Compare Adobe Analytics vs Google Analytics

See this comparison of Adobe Analytics vs. Google Analytics based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 279 reviews. Google Analytics rates 4.5/5 stars with 2527 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 270 reviews)
9.0
(Based on 2359 reviews)
Ease of UseSee More
Ease of UseSee More
7.0
(Based on 267 reviews)
7.8
(Based on 2371 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.0
(Based on 86 reviews)
8.0
(Based on 1213 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.1
(Based on 82 reviews)
8.3
(Based on 1217 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 233 reviews)
7.5
(Based on 1838 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.6
(Based on 84 reviews)
8.4
(Based on 1080 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 259 reviews)
8.5
(Based on 2355 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.8%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
23.9%
27.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
58.3%
12.1%
 
Marketing and Advertising
13.1%
Marketing and Advertising
22.7%
 
Financial Services
7.3%
Internet
7.3%
 
Retail
6.8%
Computer Software
7.3%
 
Information Technology and Services
6.1%
Information Technology and Services
6.8%
 
Internet
5.6%
Higher Education
2.9%
 
Other
61.1%
Other
53.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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Kate avatar
Kate from G2 Crowd

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