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Compare Adobe Analytics vs Google Analytics 360

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comparison of Adobe Analytics vs. Google Analytics 360
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 389 reviews. Google Analytics 360 rates 4.3/5 stars with 198 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 370 reviews)
8.8
(Based on 186 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 368 reviews)
8.2
(Based on 186 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.4
(Based on 124 reviews)
7.9
(Based on 91 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 122 reviews)
8.4
(Based on 90 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 324 reviews)
8.0
(Based on 161 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 125 reviews)
8.6
(Based on 87 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 357 reviews)
8.4
(Based on 181 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
21.8%
47.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.1%
31.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
53.1%
20.7%
 
Marketing and Advertising
14.4%
Marketing and Advertising
18.4%
 
Retail
6.7%
Information Technology and Services
4.6%
 
Financial Services
5.8%
Real Estate
4.6%
 
Internet
5.3%
Internet
4.6%
 
Information Technology and Services
5.2%
Computer Software
3.9%
 
Other
62.6%
Other
63.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Marketing and Advertising

The segmentation could be easier to use.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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