Compare Adobe Analytics vs Google Analytics 360
See this
comparison of Adobe Analytics vs. Google Analytics 360
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 506 reviews. Google Analytics 360 rates 4.2/5 stars with 270 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.7
Ease of Use
Ease of Use
6.9
8.0
Ease of Setup
Ease of Setup
6.4
7.8
Ease of Admin
Ease of Admin
7.2
8.3
Quality of Support
Quality of Support
7.5
7.9
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
Product Direction (% positive)
Product Direction (% positive)
6.9
8.1
Meets Requirements
Adobe Analytics
8.3
Google Analytics 360
8.7
Ease of Use
Adobe Analytics
6.9
Google Analytics 360
8.0
Ease of Setup
Adobe Analytics
6.4
Google Analytics 360
7.8
Ease of Admin
Adobe Analytics
7.2
Google Analytics 360
8.3
Quality of Support
Adobe Analytics
7.5
Google Analytics 360
7.9
Ease of Doing Business With
Adobe Analytics
7.6
Google Analytics 360
8.5
Product Direction (% positive)
Adobe Analytics
6.9
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Google Analytics 360
8.7
Engagement
Adobe Analytics
8.2
Google Analytics 360
8.4
Entry and Exit Pages
Adobe Analytics
8.4
Google Analytics 360
8.5
Standard Event Tracking
Adobe Analytics
8.3
Google Analytics 360
8.6
Custom Event Tracking
Adobe Analytics
8.3
Google Analytics 360
8.3
Retention
Adobe Analytics
7.9
Google Analytics 360
8.3
Return
Adobe Analytics
7.9
Google Analytics 360
8.1
Conversions
Adobe Analytics
8.3
Google Analytics 360
8.3
Funnels
Adobe Analytics
8.0
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Analytics 360
8.8
Trending
Adobe Analytics
8.1
Google Analytics 360
8.4
Retroactive Reporting
Adobe Analytics
7.9
Google Analytics 360
8.3
Segmentation
Adobe Analytics
8.3
Google Analytics 360
8.3
Mobile Reporting
Adobe Analytics
7.8
Google Analytics 360
8.3
Unification Across Devices
Adobe Analytics
7.6
Google Analytics 360
8.2
Custom Reports and Dashboards
Adobe Analytics
8.2
Google Analytics 360
8.5
User Identification
Geolocation
Adobe Analytics
8.3
Google Analytics 360
8.9
Demographics
Adobe Analytics
8.1
Google Analytics 360
9.1
User Segmentation
Adobe Analytics
8.4
Google Analytics 360
9.1
Other
User Data
Adobe Analytics
8.3
Google Analytics 360
8.3
Site Search Reporting
Adobe Analytics
8.2
Google Analytics 360
8.1
Load Time Monitoring
Adobe Analytics
7.7
Google Analytics 360
8.2
Campaign Tracking
Adobe Analytics
8.3
Google Analytics 360
8.3
E-Commerce
Adobe Analytics
8.2
Google Analytics 360
8.3
Promotional Messages
Adobe Analytics
7.8
Google Analytics 360
8.1
Administration Alerts
Adobe Analytics
7.9
Google Analytics 360
8.2
Tracking & Reporting
User Path Tracking
Adobe Analytics
8.4
Google Analytics 360
9.0
User Activity History
Adobe Analytics
8.3
Google Analytics 360
8.8
Crash Reporting
Adobe Analytics
8.0
Google Analytics 360
8.5
Custom Event Tracking
Adobe Analytics
8.4
Google Analytics 360
8.9
Real-Time Insights
Adobe Analytics
8.1
Google Analytics 360
9.1
Attribution
Adobe Analytics
8.2
Google Analytics 360
8.7
Dashboard
Adobe Analytics
8.4
Google Analytics 360
9.0
Administration
Performance and Reliability
Adobe Analytics
8.1
Google Analytics 360
8.5
User, Role, and Access Management
Adobe Analytics
8.2
Google Analytics 360
8.6
API / Integrations
Adobe Analytics
7.7
Google Analytics 360
8.3
QA Testing
Adobe Analytics
7.9
Google Analytics 360
8.0
Metrics
Conversions
Adobe Analytics
8.4
Google Analytics 360
8.5
Sessions - Mobile App Analytics
Adobe Analytics
8.4
Google Analytics 360
8.6
Engagement
Adobe Analytics
8.3
Google Analytics 360
8.6
Exit Tracking
Adobe Analytics
8.3
Google Analytics 360
8.6
Events
Adobe Analytics
8.4
Google Analytics 360
8.6
Retention
Adobe Analytics
8.0
Google Analytics 360
8.2
Return
Adobe Analytics
8.2
Google Analytics 360
8.4
Funnels
Adobe Analytics
8.3
Google Analytics 360
7.9
Reporting
Real-Time
Adobe Analytics
7.9
Google Analytics 360
8.8
Trending
Adobe Analytics
8.2
Google Analytics 360
8.5
Retroactive Reporting
Adobe Analytics
8.3
Google Analytics 360
8.3
Segmentation
Adobe Analytics
8.5
Google Analytics 360
8.3
Dashboards
Adobe Analytics
8.3
Google Analytics 360
8.6
Custom Reports and Dashboards
Adobe Analytics
8.5
Google Analytics 360
8.5
Other
User Data
Adobe Analytics
8.3
Google Analytics 360
8.5
Load Time Monitoring
Adobe Analytics
8.0
Google Analytics 360
8.3
Campaign Tracking
Adobe Analytics
8.3
Google Analytics 360
8.6
E-Commerce
Adobe Analytics
8.4
Google Analytics 360
8.9
Tracking
Standard Tracking
Adobe Analytics
8.5
Google Analytics 360
8.8
Tracking Flexibility
Adobe Analytics
8.4
Google Analytics 360
8.6
Notifications and Alerts
In-App Notifications
Adobe Analytics
8.2
Google Analytics 360
8.1
System Notifications
Adobe Analytics
8.1
Google Analytics 360
7.9
Alerts
Adobe Analytics
8.1
Google Analytics 360
8.3
Administration
API / Integrations
Adobe Analytics
8.0
Google Analytics 360
7.9
QA Testing
Adobe Analytics
8.2
Google Analytics 360
8.1
Performance and Reliability
Adobe Analytics
8.3
Google Analytics 360
8.7
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics 360
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.3%
47.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.4%
20.8%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.4%
Google Analytics 360
Small-Business
47.2%
Mid-Market
32.0%
Enterprise
20.8%

Reviewers' Industry

 
Marketing and Advertising
14.5%
Marketing and Advertising
17.9%
 
Retail
6.0%
Information Technology and Services
4.8%
 
Financial Services
5.3%
Real Estate
3.9%
 
Information Technology and Services
4.9%
Education Management
3.9%
 
Internet
4.2%
Computer Software
3.9%
 
Other
65.0%
Other
65.5%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%
Google Analytics 360
Marketing and Advertising
17.9%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User

I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 Crowd User

I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
1 of 3
2 of 3
3 of 3
Google Analytics 360

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided

Downloads

Google Analytics 360
No downloads provided
Request More InformationRequest More Information