Compare Adobe Analytics vs Google Analytics 360

See this comparison of Adobe Analytics vs. Google Analytics 360 based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 322 reviews. Google Analytics 360 rates 4.3/5 stars with 166 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 308 reviews)
8.9
(Based on 156 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 306 reviews)
8.2
(Based on 156 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.2
(Based on 98 reviews)
7.9
(Based on 80 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 95 reviews)
8.3
(Based on 80 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 270 reviews)
8.1
(Based on 134 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 97 reviews)
8.5
(Based on 78 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 297 reviews)
8.6
(Based on 153 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.4%
44.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.1%
35.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
55.5%
19.9%
 
Marketing and Advertising
13.7%
Marketing and Advertising
17.7%
 
Financial Services
7.1%
Information Technology and Services
5.2%
 
Retail
6.3%
Internet
5.2%
 
Information Technology and Services
5.6%
Real Estate
4.7%
 
Internet
5.2%
Computer Software
4.3%
 
Other
62.1%
Other
62.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Marketing and Advertising

There is some limitation to understand and collect information of users

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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