Compare Adobe Analytics, Google Analytics, and Looker

Pricing

 
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Contact Vendor For Pricing
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
9.0
8.5
Ease of Use
Ease of Use
7.0
7.6
8.0
Ease of Setup
Ease of Setup
6.4
7.8
7.9
Ease of Admin
Ease of Admin
7.2
8.1
8.5
Quality of Support
Quality of Support
7.5
7.3
9.2
Ease of Doing Business With
Ease of Doing Business With
7.6
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
6.9
8.4
8.5
Meets Requirements
Adobe Analytics
8.3
Google Analytics
9.0
Looker
8.5
Ease of Use
Adobe Analytics
7.0
Google Analytics
7.6
Looker
8.0
Ease of Setup
Adobe Analytics
6.4
Google Analytics
7.8
Looker
7.9
Ease of Admin
Adobe Analytics
7.2
Google Analytics
8.1
Looker
8.5
Quality of Support
Adobe Analytics
7.5
Google Analytics
7.3
Looker
9.2
Ease of Doing Business With
Adobe Analytics
7.6
Google Analytics
8.2
Looker
9.2
Product Direction (% positive)
Adobe Analytics
6.9
Google Analytics
8.4
Looker
8.5

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Google Analytics
9.0
Looker
9.3
Engagement
Adobe Analytics
8.2
Google Analytics
8.7
Looker
8.9
Entry and Exit Pages
Adobe Analytics
8.4
Google Analytics
8.7
Looker
9.2
Standard Event Tracking
Adobe Analytics
8.3
Google Analytics
8.5
Looker
8.8
Custom Event Tracking
Adobe Analytics
8.3
Google Analytics
8.3
Looker
9.0
Retention
Adobe Analytics
7.9
Google Analytics
8.2
Looker
9.2
Return
Adobe Analytics
7.9
Google Analytics
8.4
Looker
9.1
Conversions
Adobe Analytics
8.3
Google Analytics
8.5
Looker
9.0
Funnels
Adobe Analytics
8.0
Google Analytics
8.1
Looker
9.0
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Analytics
8.7
Looker
8.5
Trending
Adobe Analytics
8.1
Google Analytics
8.5
Looker
Not enough data available
Retroactive Reporting
Adobe Analytics
8.0
Google Analytics
8.2
Looker
8.9
Segmentation
Adobe Analytics
8.3
Google Analytics
8.3
Looker
9.0
Mobile Reporting
Adobe Analytics
7.8
Google Analytics
8.5
Looker
Not enough data available
Unification Across Devices
Adobe Analytics
7.6
Google Analytics
8.2
Looker
9.0
Custom Reports and Dashboards
Adobe Analytics
8.2
Google Analytics
8.4
Looker
9.4
Other
User Data
Adobe Analytics
8.3
Google Analytics
8.4
Looker
9.4
Site Search Reporting
Adobe Analytics
8.2
Google Analytics
8.5
Looker
9.6
Load Time Monitoring
Adobe Analytics
7.7
Google Analytics
8.3
Looker
8.8
Campaign Tracking
Adobe Analytics
8.3
Google Analytics
8.7
Looker
8.5
E-Commerce
Adobe Analytics
8.3
Google Analytics
8.4
Looker
8.9
Promotional Messages
Adobe Analytics
7.8
Google Analytics
8.0
Looker
8.7
Administration Alerts
Adobe Analytics
7.9
Google Analytics
8.1
Looker
9.7
Administration
Performance and Reliability
Adobe Analytics
8.1
Google Analytics
8.9
Looker
9.4
User, Role, and Access Management
Adobe Analytics
8.2
Google Analytics
8.9
Looker
8.7
API / Integrations
Adobe Analytics
7.7
Google Analytics
8.4
Looker
9.0
QA Testing
Adobe Analytics
7.9
Google Analytics
8.1
Looker
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.4%
60.5%
15.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
27.6%
69.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.2%
11.9%
14.3%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.4%
Enterprise
47.2%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Looker
Small-Business
15.9%
Mid-Market
69.8%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
14.4%
Marketing and Advertising
22.2%
Internet
16.8%
 
Retail
6.0%
Computer Software
6.9%
Computer Software
16.0%
 
Financial Services
5.3%
Information Technology and Services
6.8%
Information Technology and Services
9.7%
 
Information Technology and Services
4.9%
Internet
6.2%
Marketing and Advertising
5.3%
 
Internet
4.2%
Higher Education
3.0%
Financial Services
4.9%
 
Other
65.1%
Other
54.8%
Other
47.3%
Adobe Analytics
Marketing and Advertising
14.4%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.1%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Looker
Internet
16.8%
Computer Software
16.0%
Information Technology and Services
9.7%
Marketing and Advertising
5.3%
Financial Services
4.9%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Information Technology and Services

I have some trouble making visualizations exactly to my liking in Looker. It can handle basic charts such as line and bar graphs well, but when I want to create a complex visualization I often find myself longing for more customization.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

I have some trouble making visualizations exactly to my liking in Looker. It can handle basic charts such as line and bar graphs well, but when I want to create a complex visualization I often find myself longing for more customization.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

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