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Compare Adobe Analytics vs Google Tag Manager

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comparison of Adobe Analytics vs. Google Tag Manager
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 434 reviews. Google Tag Manager rates 4.5/5 stars with 226 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 407 reviews)
9.3
(Based on 210 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 405 reviews)
7.9
(Based on 210 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.5
(Based on 132 reviews)
8.1
(Based on 133 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.3
(Based on 129 reviews)
8.5
(Based on 132 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 356 reviews)
7.1
(Based on 165 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 130 reviews)
8.2
(Based on 117 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 395 reviews)
8.8
(Based on 207 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.1%
51.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.3%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
51.5%
13.7%
 
Marketing and Advertising
14.8%
Marketing and Advertising
37.9%
 
Retail
6.6%
Internet
9.6%
 
Financial Services
5.8%
Computer Software
7.5%
 
Information Technology and Services
5.1%
Information Technology and Services
7.2%
 
Internet
4.5%
Retail
2.4%
 
Other
63.2%
Other
35.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Marketing and Advertising

It’s free and simple to use. Everything is contained.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Consumer Services

Not alot of people use this software.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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Kate from G2 Crowd

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