Compare Adobe Analytics vs Google Tag Manager

See this comparison of Adobe Analytics vs. Google Tag Manager based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 324 reviews. Google Tag Manager rates 4.5/5 stars with 219 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 310 reviews)
9.2
(Based on 205 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 308 reviews)
7.8
(Based on 206 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.2
(Based on 99 reviews)
8.0
(Based on 134 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 96 reviews)
8.4
(Based on 133 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 272 reviews)
7.0
(Based on 163 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 98 reviews)
8.2
(Based on 118 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 299 reviews)
8.8
(Based on 203 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.6%
52.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
24.9%
33.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
55.5%
14.2%
 
Marketing and Advertising
13.6%
Marketing and Advertising
39.4%
 
Financial Services
7.0%
Internet
9.8%
 
Retail
6.2%
Information Technology and Services
7.3%
 
Information Technology and Services
5.6%
Computer Software
6.5%
 
Internet
5.2%
Retail
2.4%
 
Other
62.4%
Other
34.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

J.P. V.
Administrator in Marketing and Advertising

Tag Manager is a fantastic entry into for beginners into the world of tag management. If everything has been done via hard-code and plugins before, GTM is a breath of fresh air.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Hospital & Health Care

It can be a bit overwhelming with all the features.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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