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Compare Adobe Analytics vs Google Tag Manager

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comparison of Adobe Analytics vs. Google Tag Manager
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 396 reviews. Google Tag Manager rates 4.5/5 stars with 229 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 376 reviews)
9.2
(Based on 212 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 374 reviews)
7.9
(Based on 213 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.4
(Based on 126 reviews)
8.0
(Based on 138 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 124 reviews)
8.4
(Based on 137 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 330 reviews)
7.1
(Based on 168 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 127 reviews)
8.2
(Based on 122 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 363 reviews)
8.8
(Based on 210 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.4%
53.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.2%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
52.4%
13.6%
 
Marketing and Advertising
14.1%
Marketing and Advertising
39.8%
 
Retail
6.7%
Internet
10.3%
 
Financial Services
5.7%
Information Technology and Services
7.5%
 
Internet
5.3%
Computer Software
6.5%
 
Information Technology and Services
5.1%
Retail
2.3%
 
Other
63.1%
Other
33.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Jessica B.
Agency in Marketing and Advertising

Google Tag Manager is a robust tag implementation code with the ability to streamline the installation and management of all tags on one site. I love how quick and easy it is to make changes.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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