Compare Adobe Analytics vs Google Tag Manager

See this comparison of Adobe Analytics vs. Google Tag Manager based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 279 reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 270 reviews)
9.2
(Based on 197 reviews)
Ease of UseSee More
Ease of UseSee More
7.0
(Based on 267 reviews)
7.8
(Based on 198 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.0
(Based on 86 reviews)
8.0
(Based on 129 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.1
(Based on 82 reviews)
8.4
(Based on 128 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 233 reviews)
7.0
(Based on 157 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.6
(Based on 84 reviews)
8.2
(Based on 115 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 259 reviews)
8.8
(Based on 195 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.8%
51.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
23.9%
33.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
58.3%
14.8%
 
Marketing and Advertising
13.1%
Marketing and Advertising
39.3%
 
Financial Services
7.3%
Internet
9.3%
 
Retail
6.8%
Information Technology and Services
7.6%
 
Information Technology and Services
6.1%
Computer Software
6.5%
 
Internet
5.6%
Retail
2.5%
 
Other
61.1%
Other
34.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Marketing and Advertising

I love how easy it is to use! It is intuitive for the inexperienced user.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided.
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Kate avatar
Kate from G2 Crowd

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