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Compare Adobe Analytics vs IBM Digital Analytics

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comparison of Adobe Analytics vs. IBM Digital Analytics
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 396 reviews. IBM Digital Analytics rates 2.9/5 stars with 50 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 376 reviews)
6.9
(Based on 47 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 374 reviews)
5.9
(Based on 47 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.4
(Based on 126 reviews)
5.4
(Based on 18 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 124 reviews)
6.9
(Based on 20 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 330 reviews)
6.1
(Based on 42 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 127 reviews)
7.0
(Based on 20 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 363 reviews)
3.8
(Based on 46 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.4%
15.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.2%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
52.4%
50.0%
 
Marketing and Advertising
14.1%
Retail
18.0%
 
Retail
6.7%
Marketing and Advertising
18.0%
 
Financial Services
5.7%
Insurance
8.2%
 
Internet
5.3%
Information Technology and Services
8.2%
 
Information Technology and Services
5.1%
Internet
6.6%
 
Other
63.1%
Other
41.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Financial Services

Very customizable and detailed insights into our Web prescence

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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