Compare Adobe Analytics vs IBM Digital Analytics

See this comparison of Adobe Analytics vs. IBM Digital Analytics based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 324 reviews. IBM Digital Analytics rates 2.9/5 stars with 47 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 310 reviews)
6.8
(Based on 45 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 308 reviews)
5.7
(Based on 45 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.2
(Based on 99 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 96 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 272 reviews)
6.0
(Based on 40 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 98 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 299 reviews)
3.6
(Based on 44 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.6%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
24.9%
32.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
55.5%
53.5%
 
Marketing and Advertising
13.6%
Retail
19.6%
 
Financial Services
7.0%
Marketing and Advertising
19.6%
 
Retail
6.2%
Insurance
8.9%
 
Information Technology and Services
5.6%
Internet
7.1%
 
Internet
5.2%
Computer Software
5.4%
 
Other
62.4%
Other
39.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Josh P.
User in Insurance

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 Crowd User in Computer Software

Some of their products crash, and the interfaces are outdated

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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