Compare Adobe Analytics vs IBM DA

See this comparison of Adobe Analytics vs. IBM Digital Analytics based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 279 reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 270 reviews)
6.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
7.0
(Based on 267 reviews)
5.6
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.0
(Based on 86 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.1
(Based on 82 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 233 reviews)
5.9
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.6
(Based on 84 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 259 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.8%
14.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
23.9%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
58.3%
52.4%
 
Marketing and Advertising
13.1%
Retail
20.8%
 
Financial Services
7.3%
Marketing and Advertising
20.8%
 
Retail
6.8%
Insurance
9.4%
 
Information Technology and Services
6.1%
Internet
7.5%
 
Internet
5.6%
Computer Software
5.7%
 
Other
61.1%
Other
35.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

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Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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Kate avatar
Kate from G2 Crowd

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