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Compare Adobe Analytics vs IBM Digital Analytics

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comparison of Adobe Analytics vs. IBM Digital Analytics
based on data from user reviews. Adobe Analytics rates 3.9/5 stars with 437 reviews. IBM Digital Analytics rates 2.9/5 stars with 51 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 409 reviews)
6.9
(Based on 47 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 407 reviews)
5.9
(Based on 47 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.5
(Based on 132 reviews)
5.7
(Based on 19 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.3
(Based on 129 reviews)
7.0
(Based on 21 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 357 reviews)
6.2
(Based on 42 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 130 reviews)
7.1
(Based on 21 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 397 reviews)
3.8
(Based on 46 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.5%
14.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.4%
34.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
51.2%
51.1%
 
Marketing and Advertising
14.8%
Retail
17.7%
 
Retail
6.5%
Marketing and Advertising
17.7%
 
Financial Services
5.7%
Insurance
8.1%
 
Information Technology and Services
5.1%
Information Technology and Services
8.1%
 
Internet
4.5%
Internet
6.5%
 
Other
63.4%
Other
41.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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