Compare Adobe Analytics vs IBM Watson Customer Experience Analytics

See this comparison of Adobe Analytics vs. IBM Watson Customer Experience Analytics based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 295 reviews. IBM Watson Customer Experience Analytics rates 4.3/5 stars with 7 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Adobe Analytics
Adobe Analytics
Based on 295 reviews
IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
Based on 7 reviews
 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 283 reviews)
7.6
(Based on 7 reviews)
Ease of UseSee More
Ease of UseSee More
7.1
(Based on 280 reviews)
8.5
(Based on 7 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.1
(Based on 90 reviews)
8.2
(Based on 5 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.2
(Based on 86 reviews)
8.2
(Based on 5 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 245 reviews)
7.3
(Based on 5 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.6
(Based on 88 reviews)
8.8
(Based on 5 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 272 reviews)
10.0
(Based on 7 reviews)
Metrics
Sessions - Digital Analytics
Sessions - Digital Analytics
8.7
(Based on 204 reviews)
Not enough data available
Engagement
Engagement
8.4
(Based on 203 reviews)
Not enough data available
Entry and Exit Pages
Entry and Exit Pages
8.6
(Based on 213 reviews)
Not enough data available
Standard Event Tracking
Standard Event Tracking
8.5
(Based on 199 reviews)
Not enough data available
Custom Event Tracking
Custom Event Tracking
8.6
(Based on 193 reviews)
Not enough data available
Retention
Retention
8.1
(Based on 184 reviews)
Not enough data available
Return
Return
8.2
(Based on 193 reviews)
Not enough data available
Conversions
Conversions
8.6
(Based on 188 reviews)
Not enough data available
Funnels
Funnels
8.2
(Based on 175 reviews)
Not enough data available
Reporting
Real-Time Reporting
Real-Time Reporting
8.1
(Based on 195 reviews)
Not enough data available
Trending
Trending
8.2
(Based on 186 reviews)
Not enough data available
Retroactive Reporting
Retroactive Reporting
8.1
(Based on 184 reviews)
Not enough data available
Segmentation
Segmentation
8.4
(Based on 199 reviews)
Not enough data available
Mobile Reporting
Mobile Reporting
8.0
(Based on 162 reviews)
Not enough data available
Unification Across Devices
Unification Across Devices
7.7
(Based on 147 reviews)
Not enough data available
Custom Reports and Dashboards
Custom Reports and Dashboards
8.5
(Based on 202 reviews)
Not enough data available
Other
User Data
User Data
8.3
(Based on 179 reviews)
Not enough data available
Site Search Reporting
Site Search Reporting
8.3
(Based on 168 reviews)
Not enough data available
Load Time Monitoring
Load Time Monitoring
7.7
(Based on 147 reviews)
Not enough data available
Campaign Tracking
Campaign Tracking
8.4
(Based on 183 reviews)
Not enough data available
E-Commerce
E-Commerce
8.3
(Based on 145 reviews)
Not enough data available
Promotional Messages
Promotional Messages
7.7
(Based on 116 reviews)
Not enough data available
Administration Alerts
Administration Alerts
7.8
(Based on 132 reviews)
Not enough data available
Administration
Performance and Reliability
Performance and Reliability
8.1
(Based on 177 reviews)
Not enough data available
User, Role, and Access Management
User, Role, and Access Management
8.4
(Based on 170 reviews)
Not enough data available
API / Integrations
API / Integrations
7.9
(Based on 138 reviews)
Not enough data available
QA Testing
QA Testing
7.9
(Based on 124 reviews)
Not enough data available
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.2%
0.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
23.3%
28.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
57.5%
71.4%
 
Marketing and Advertising
13.3%
Banking
25.0%
 
Financial Services
7.3%
Marketing and Advertising
25.0%
 
Retail
6.4%
Consumer Goods
12.5%
 
Information Technology and Services
5.8%
Food & Beverages
12.5%
 
Internet
5.3%
Insurance
12.5%
 
Other
61.9%
Other
12.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Angus H.
User

Good experience starts with ease of use, which is examplified by this product

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 Crowd User

All the features from the on-prem version have not yet become available in the cloud version

 
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High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Go from question to decision to action in minutes with Watson Customer Experience Analytics. Customers interact with your brand across channels and over time, which means you’re probably using multiple solutions to connect with them. When you can only see a part of the picture, you risk creating disjointed, unpleasant experiences. Watch this video to see how IBM Customer Experience Analytics makes it possible to visualize—and continually improve—the entire customer journey.

 
Download
Magic Quadrant for Digital Marketing Analytics

Download
Five best practices for understanding customer journeys

Ask Adobe Analytics a Question
Contact Adobe Analytics
Ask IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience Analytics
Kate from G2 Crowd

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