Compare Adobe Analytics vs Looker
See this
comparison of Adobe Analytics vs. Looker
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 509 reviews. Looker rates 4.4/5 stars with 323 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Contact Vendor
Contact Vendor For Pricing
 
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
8.5
Ease of Use
Ease of Use
7.0
8.0
Ease of Setup
Ease of Setup
6.4
7.9
Ease of Admin
Ease of Admin
7.2
8.5
Quality of Support
Quality of Support
7.5
9.2
Ease of Doing Business With
Ease of Doing Business With
7.6
9.2
Product Direction (% positive)
Product Direction (% positive)
6.9
8.5
Meets Requirements
Adobe Analytics
8.3
Looker
8.5
Ease of Use
Adobe Analytics
7.0
Looker
8.0
Ease of Setup
Adobe Analytics
6.4
Looker
7.9
Ease of Admin
Adobe Analytics
7.2
Looker
8.5
Quality of Support
Adobe Analytics
7.5
Looker
9.2
Ease of Doing Business With
Adobe Analytics
7.6
Looker
9.2
Product Direction (% positive)
Adobe Analytics
6.9
Looker
8.5

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Looker
9.3
Engagement
Adobe Analytics
8.2
Looker
8.9
Entry and Exit Pages
Adobe Analytics
8.4
Looker
9.2
Standard Event Tracking
Adobe Analytics
8.3
Looker
8.8
Custom Event Tracking
Adobe Analytics
8.3
Looker
9.0
Retention
Adobe Analytics
7.9
Looker
9.2
Return
Adobe Analytics
7.9
Looker
9.1
Conversions
Adobe Analytics
8.3
Looker
9.0
Funnels
Adobe Analytics
8.0
Looker
9.0
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Looker
8.5
Trending
Adobe Analytics
8.1
Looker
Not enough data available
Retroactive Reporting
Adobe Analytics
8.0
Looker
8.9
Segmentation
Adobe Analytics
8.3
Looker
9.0
Mobile Reporting
Adobe Analytics
7.8
Looker
Not enough data available
Unification Across Devices
Adobe Analytics
7.6
Looker
9.0
Custom Reports and Dashboards
Adobe Analytics
8.2
Looker
9.4
Other
User Data
Adobe Analytics
8.3
Looker
9.4
Site Search Reporting
Adobe Analytics
8.2
Looker
9.6
Load Time Monitoring
Adobe Analytics
7.7
Looker
8.8
Campaign Tracking
Adobe Analytics
8.3
Looker
8.5
E-Commerce
Adobe Analytics
8.3
Looker
8.9
Promotional Messages
Adobe Analytics
7.8
Looker
8.7
Administration Alerts
Adobe Analytics
7.9
Looker
9.7
Administration
Performance and Reliability
Adobe Analytics
8.1
Looker
9.4
User, Role, and Access Management
Adobe Analytics
8.2
Looker
8.7
API / Integrations
Adobe Analytics
7.7
Looker
9.0
QA Testing
Adobe Analytics
7.9
Looker
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.3%
15.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
69.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.3%
14.3%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.3%
Looker
Small-Business
15.9%
Mid-Market
69.8%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
14.4%
Internet
16.8%
 
Retail
6.0%
Computer Software
16.0%
 
Financial Services
5.5%
Information Technology and Services
9.7%
 
Information Technology and Services
4.9%
Marketing and Advertising
5.3%
 
Internet
4.2%
Financial Services
4.9%
 
Other
65.0%
Other
47.3%
Adobe Analytics
Marketing and Advertising
14.4%
Retail
6.0%
Financial Services
5.5%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%
Looker
Internet
16.8%
Computer Software
16.0%
Information Technology and Services
9.7%
Marketing and Advertising
5.3%
Financial Services
4.9%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 Crowd User in Real Estate

SQL output is very confusing and makes me not always trust the data

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 Crowd User in Real Estate

SQL output is very confusing and makes me not always trust the data

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Looker a QuestionContact Looker