Compare Adobe Analytics, Looker, and Google Analytics

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Adobe Analytics
Looker
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Google Analytics
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Adobe Analytics
Adobe Analytics
3.9
Based on 469 reviews
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Looker
Looker
4.4
Based on 323 reviews
Optimized for quick response
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Google Analytics
Google Analytics
4.5
Based on 3,434 reviews
 
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Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 435 reviews)
8.7
(Based on 243 reviews)
9.1
(Based on 3,180 reviews)
Ease of UseSee More
Ease of UseSee More
7.2
(Based on 434 reviews)
8.2
(Based on 241 reviews)
7.8
(Based on 3,194 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.6
(Based on 145 reviews)
8.1
(Based on 127 reviews)
8.0
(Based on 1,606 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.4
(Based on 142 reviews)
8.7
(Based on 133 reviews)
8.3
(Based on 1,607 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 384 reviews)
9.2
(Based on 207 reviews)
7.5
(Based on 2,536 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.8
(Based on 143 reviews)
9.3
(Based on 122 reviews)
8.3
(Based on 1,441 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.1
(Based on 424 reviews)
8.7
(Based on 230 reviews)
8.6
(Based on 3,166 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.8%
15.9%
60.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.8%
69.8%
27.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.4%
14.3%
12.0%
 
Marketing and Advertising
14.7%
Internet
16.8%
Marketing and Advertising
22.2%
 
Retail
6.4%
Computer Software
16.0%
Computer Software
6.9%
 
Financial Services
5.5%
Information Technology and Services
9.7%
Information Technology and Services
6.8%
 
Information Technology and Services
5.0%
Marketing and Advertising
5.3%
Internet
6.4%
 
Internet
4.3%
Financial Services
4.9%
Higher Education
3.1%
 
Other
64.1%
Other
47.3%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 Crowd User

Doesnot have a data extract layer or semantic layer.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

No videos provided.
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Kate from G2 Crowd

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