Compare Adobe Analytics, Piwik PRO, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.7
9.0
Ease of Use
Ease of Use
6.9
8.1
7.6
Ease of Setup
Ease of Setup
6.4
8.0
7.8
Ease of Admin
Ease of Admin
7.2
8.3
8.1
Quality of Support
Quality of Support
7.5
7.6
7.3
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
8.4
Meets Requirements
Adobe Analytics
8.3
Piwik PRO
8.7
Google Analytics
9.0
Ease of Use
Adobe Analytics
6.9
Piwik PRO
8.1
Google Analytics
7.6
Ease of Setup
Adobe Analytics
6.4
Piwik PRO
8.0
Google Analytics
7.8
Ease of Admin
Adobe Analytics
7.2
Piwik PRO
8.3
Google Analytics
8.1
Quality of Support
Adobe Analytics
7.5
Piwik PRO
7.6
Google Analytics
7.3
Ease of Doing Business With
Adobe Analytics
7.6
Piwik PRO
8.5
Google Analytics
8.2
Product Direction (% positive)
Adobe Analytics
6.9
Piwik PRO
8.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Piwik PRO
8.8
Google Analytics
9.0
Engagement
Adobe Analytics
8.2
Piwik PRO
8.8
Google Analytics
8.7
Entry and Exit Pages
Adobe Analytics
8.3
Piwik PRO
8.5
Google Analytics
8.7
Standard Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.8
Google Analytics
8.5
Custom Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.6
Google Analytics
8.3
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
Google Analytics
8.2
Return
Adobe Analytics
7.9
Piwik PRO
8.5
Google Analytics
8.4
Conversions
Adobe Analytics
8.3
Piwik PRO
8.8
Google Analytics
8.5
Funnels
Adobe Analytics
8.0
Piwik PRO
8.2
Google Analytics
8.1
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
Google Analytics
8.7
Trending
Adobe Analytics
8.1
Piwik PRO
8.3
Google Analytics
8.5
Retroactive Reporting
Adobe Analytics
7.9
Piwik PRO
8.4
Google Analytics
8.2
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
Google Analytics
8.3
Mobile Reporting
Adobe Analytics
7.8
Piwik PRO
8.1
Google Analytics
8.5
Unification Across Devices
Adobe Analytics
7.6
Piwik PRO
7.6
Google Analytics
8.2
Custom Reports and Dashboards
Adobe Analytics
8.2
Piwik PRO
9.0
Google Analytics
8.4
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
Google Analytics
8.4
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
Google Analytics
8.5
Load Time Monitoring
Adobe Analytics
7.7
Piwik PRO
7.9
Google Analytics
8.3
Campaign Tracking
Adobe Analytics
8.3
Piwik PRO
8.5
Google Analytics
8.7
E-Commerce
Adobe Analytics
8.2
Piwik PRO
8.6
Google Analytics
8.4
Promotional Messages
Adobe Analytics
7.8
Piwik PRO
8.2
Google Analytics
8.0
Administration Alerts
Adobe Analytics
7.9
Piwik PRO
8.6
Google Analytics
8.1
Administration
Performance and Reliability
Adobe Analytics
8.1
Piwik PRO
8.2
Google Analytics
8.9
User, Role, and Access Management
Adobe Analytics
8.2
Piwik PRO
8.8
Google Analytics
8.9
API / Integrations
Adobe Analytics
7.7
Piwik PRO
8.0
Google Analytics
8.4
QA Testing
Adobe Analytics
7.9
Piwik PRO
7.7
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.4%
45.5%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
27.3%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
11.9%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.2%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
14.5%
Information Technology and Services
13.0%
Marketing and Advertising
22.2%
 
Retail
6.1%
Staffing and Recruiting
8.7%
Computer Software
7.1%
 
Financial Services
5.4%
Marketing and Advertising
8.7%
Information Technology and Services
6.8%
 
Information Technology and Services
4.9%
Education Management
8.7%
Internet
6.2%
 
Internet
4.2%
Computer Software
8.7%
Higher Education
3.0%
 
Other
64.9%
Other
52.2%
Other
54.7%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.1%
Financial Services
5.4%
Information Technology and Services
4.9%
Internet
4.2%
Other
64.9%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Piwik PRO
No downloads provided
Google Analytics
No downloads provided
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