Compare Adobe Analytics, Piwik PRO, and IBM Digital Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.7
6.7
Ease of Use
Ease of Use
6.9
8.1
5.5
Ease of Setup
Ease of Setup
6.4
8.0
5.2
Ease of Admin
Ease of Admin
7.2
8.3
6.7
Quality of Support
Quality of Support
7.5
7.6
5.9
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
6.8
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
3.2
Meets Requirements
Adobe Analytics
8.3
Piwik PRO
8.7
IBM Digital Analytics
6.7
Ease of Use
Adobe Analytics
6.9
Piwik PRO
8.1
IBM Digital Analytics
5.5
Ease of Setup
Adobe Analytics
6.4
Piwik PRO
8.0
IBM Digital Analytics
5.2
Ease of Admin
Adobe Analytics
7.2
Piwik PRO
8.3
IBM Digital Analytics
6.7
Quality of Support
Adobe Analytics
7.5
Piwik PRO
7.6
IBM Digital Analytics
5.9
Ease of Doing Business With
Adobe Analytics
7.6
Piwik PRO
8.5
IBM Digital Analytics
6.8
Product Direction (% positive)
Adobe Analytics
6.9
Piwik PRO
8.3
IBM Digital Analytics
3.2

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Piwik PRO
8.8
IBM Digital Analytics
7.7
Engagement
Adobe Analytics
8.2
Piwik PRO
8.8
IBM Digital Analytics
6.9
Entry and Exit Pages
Adobe Analytics
8.3
Piwik PRO
8.5
IBM Digital Analytics
7.1
Standard Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
6.9
Custom Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.6
IBM Digital Analytics
6.4
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
IBM Digital Analytics
6.9
Return
Adobe Analytics
7.9
Piwik PRO
8.5
IBM Digital Analytics
6.8
Conversions
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.4
Funnels
Adobe Analytics
8.0
Piwik PRO
8.2
IBM Digital Analytics
6.4
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
IBM Digital Analytics
5.7
Trending
Adobe Analytics
8.1
Piwik PRO
8.3
IBM Digital Analytics
6.1
Retroactive Reporting
Adobe Analytics
7.9
Piwik PRO
8.4
IBM Digital Analytics
6.1
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
IBM Digital Analytics
5.9
Mobile Reporting
Adobe Analytics
7.8
Piwik PRO
8.1
IBM Digital Analytics
4.9
Unification Across Devices
Adobe Analytics
7.6
Piwik PRO
7.6
IBM Digital Analytics
5.4
Custom Reports and Dashboards
Adobe Analytics
8.2
Piwik PRO
9.0
IBM Digital Analytics
5.7
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
IBM Digital Analytics
6.2
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
IBM Digital Analytics
6.5
Load Time Monitoring
Adobe Analytics
7.7
Piwik PRO
7.9
IBM Digital Analytics
5.3
Campaign Tracking
Adobe Analytics
8.3
Piwik PRO
8.5
IBM Digital Analytics
6.6
E-Commerce
Adobe Analytics
8.2
Piwik PRO
8.6
IBM Digital Analytics
7.3
Promotional Messages
Adobe Analytics
7.8
Piwik PRO
8.2
IBM Digital Analytics
6.5
Administration Alerts
Adobe Analytics
7.9
Piwik PRO
8.6
IBM Digital Analytics
6.3
Administration
Performance and Reliability
Adobe Analytics
8.1
Piwik PRO
8.2
IBM Digital Analytics
6.3
User, Role, and Access Management
Adobe Analytics
8.2
Piwik PRO
8.8
IBM Digital Analytics
7.5
API / Integrations
Adobe Analytics
7.7
Piwik PRO
8.0
IBM Digital Analytics
6.3
QA Testing
Adobe Analytics
7.9
Piwik PRO
7.7
IBM Digital Analytics
5.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.4%
45.5%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
27.3%
36.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
50.0%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.2%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%

Reviewers' Industry

 
Marketing and Advertising
14.5%
Information Technology and Services
13.0%
Retail
16.9%
 
Retail
6.1%
Staffing and Recruiting
8.7%
Marketing and Advertising
16.9%
 
Financial Services
5.4%
Marketing and Advertising
8.7%
Insurance
7.7%
 
Information Technology and Services
4.9%
Education Management
8.7%
Information Technology and Services
7.7%
 
Internet
4.2%
Computer Software
8.7%
Internet
6.2%
 
Other
64.9%
Other
52.2%
Other
44.6%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.1%
Financial Services
5.4%
Information Technology and Services
4.9%
Internet
4.2%
Other
64.9%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Julie K. W.
User in Internet

Multiple custom views make it easy to dive into many aspects of a retail ecommerce business

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

IBM Digital Analytics
Most Helpful Favorable Review
Julie K. W.
User in Internet

Multiple custom views make it easy to dive into many aspects of a retail ecommerce business

Most Helpful Critical Review
Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
IBM Digital Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Piwik PRO
No downloads provided
IBM Digital Analytics
No downloads provided
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