Compare Adobe Analytics, Piwik PRO, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
8.7
8.2
Ease of Use
Ease of Use
6.9
8.1
7.7
Ease of Setup
Ease of Setup
6.4
8.0
7.1
Ease of Admin
Ease of Admin
7.2
8.3
7.5
Quality of Support
Quality of Support
7.5
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
6.7
Meets Requirements
Adobe Analytics
8.3
Piwik PRO
8.7
Mixpanel
8.2
Ease of Use
Adobe Analytics
6.9
Piwik PRO
8.1
Mixpanel
7.7
Ease of Setup
Adobe Analytics
6.4
Piwik PRO
8.0
Mixpanel
7.1
Ease of Admin
Adobe Analytics
7.2
Piwik PRO
8.3
Mixpanel
7.5
Quality of Support
Adobe Analytics
7.5
Piwik PRO
7.6
Mixpanel
7.8
Ease of Doing Business With
Adobe Analytics
7.6
Piwik PRO
8.5
Mixpanel
8.2
Product Direction (% positive)
Adobe Analytics
6.9
Piwik PRO
8.3
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Piwik PRO
8.8
Mixpanel
8.6
Engagement
Adobe Analytics
8.2
Piwik PRO
8.8
Mixpanel
8.5
Entry and Exit Pages
Adobe Analytics
8.3
Piwik PRO
8.5
Mixpanel
7.8
Standard Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.8
Mixpanel
8.6
Custom Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.6
Mixpanel
8.6
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
Mixpanel
7.9
Return
Adobe Analytics
7.9
Piwik PRO
8.5
Mixpanel
8.0
Conversions
Adobe Analytics
8.3
Piwik PRO
8.8
Mixpanel
8.4
Funnels
Adobe Analytics
8.0
Piwik PRO
8.2
Mixpanel
8.8
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
Mixpanel
8.4
Trending
Adobe Analytics
8.1
Piwik PRO
8.3
Mixpanel
8.1
Retroactive Reporting
Adobe Analytics
7.9
Piwik PRO
8.4
Mixpanel
7.8
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
Mixpanel
8.4
Mobile Reporting
Adobe Analytics
7.8
Piwik PRO
8.1
Mixpanel
7.8
Unification Across Devices
Adobe Analytics
7.6
Piwik PRO
7.6
Mixpanel
7.4
Custom Reports and Dashboards
Adobe Analytics
8.2
Piwik PRO
9.0
Mixpanel
7.5
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
Mixpanel
8.3
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
Mixpanel
7.5
Load Time Monitoring
Adobe Analytics
7.7
Piwik PRO
7.9
Mixpanel
7.2
Campaign Tracking
Adobe Analytics
8.3
Piwik PRO
8.5
Mixpanel
7.8
E-Commerce
Adobe Analytics
8.2
Piwik PRO
8.6
Mixpanel
7.2
Promotional Messages
Adobe Analytics
7.8
Piwik PRO
8.2
Mixpanel
7.4
Administration Alerts
Adobe Analytics
7.9
Piwik PRO
8.6
Mixpanel
7.6
Administration
Performance and Reliability
Adobe Analytics
8.1
Piwik PRO
8.2
Mixpanel
8.2
User, Role, and Access Management
Adobe Analytics
8.2
Piwik PRO
8.8
Mixpanel
8.0
API / Integrations
Adobe Analytics
7.7
Piwik PRO
8.0
Mixpanel
7.9
QA Testing
Adobe Analytics
7.9
Piwik PRO
7.7
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.4%
45.5%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
27.3%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
4.7%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.2%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Mixpanel
Small-Business
64.0%
Mid-Market
31.3%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
14.5%
Information Technology and Services
13.0%
Computer Software
25.8%
 
Retail
6.1%
Staffing and Recruiting
8.7%
Internet
18.5%
 
Financial Services
5.4%
Marketing and Advertising
8.7%
Information Technology and Services
14.4%
 
Information Technology and Services
4.9%
Education Management
8.7%
Marketing and Advertising
7.0%
 
Internet
4.2%
Computer Software
8.7%
Financial Services
7.0%
 
Other
64.9%
Other
52.2%
Other
27.2%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.1%
Financial Services
5.4%
Information Technology and Services
4.9%
Internet
4.2%
Other
64.9%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Mixpanel
Computer Software
25.8%
Internet
18.5%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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