Compare Adobe Campaign vs Marketo

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comparison of Adobe Campaign vs. Marketo
based on data from user reviews. Adobe Campaign rates 4.0/5 stars with 262 reviews. Marketo rates 4.1/5 stars with 1,707 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Adobe Campaign
Marketo
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Adobe Campaign
Adobe Campaign
4.0
Based on 262 reviews
Marketo
Marketo
4.1
Based on 1,707 reviews
Optimized for quick response
 
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Meets RequirementsSee More
Meets RequirementsSee More
8.6
(Based on 233 reviews)
8.4
(Based on 1,560 reviews)
Ease of UseSee More
Ease of UseSee More
7.6
(Based on 235 reviews)
7.4
(Based on 1,572 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.1
(Based on 93 reviews)
6.8
(Based on 869 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.6
(Based on 92 reviews)
7.9
(Based on 895 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.9
(Based on 227 reviews)
7.5
(Based on 1,476 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.0
(Based on 91 reviews)
7.8
(Based on 886 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.9
(Based on 231 reviews)
8.2
(Based on 1,549 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
38.3%
17.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.0%
58.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
28.7%
24.6%
 
Marketing and Advertising
17.3%
Computer Software
28.7%
 
Information Technology and Services
4.6%
Marketing and Advertising
12.5%
 
Non-Profit Organization Management
4.1%
Information Technology and Services
12.4%
 
Internet
3.8%
Internet
7.2%
 
Hospital & Health Care
3.6%
Financial Services
4.7%
 
Other
66.6%
Other
34.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Joe S.
Consultant in Internet

Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Computer Software

Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...

G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
 

Learn more about Adobe Campaign: http://adobe.ly/1wAAYo7

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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Kate from G2 Crowd

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