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Compare Adobe Media Optimizer vs AdRoll

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comparison of Adobe Media Optimizer vs. AdRoll
based on data from user reviews. Adobe Media Optimizer rates 3.6/5 stars with 77 reviews. AdRoll rates 3.7/5 stars with 255 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
7.7
(Based on 72 reviews)
8.1
(Based on 244 reviews)
Ease of UseSee More
Ease of UseSee More
6.8
(Based on 70 reviews)
8.3
(Based on 243 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.3
(Based on 39 reviews)
8.1
(Based on 143 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.3
(Based on 41 reviews)
8.1
(Based on 142 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.6
(Based on 67 reviews)
7.6
(Based on 226 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.7
(Based on 42 reviews)
7.8
(Based on 139 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
6.9
(Based on 72 reviews)
6.7
(Based on 234 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
31.2%
52.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
29.9%
35.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
39.0%
11.5%
 
Marketing and Advertising
31.1%
Marketing and Advertising
29.8%
 
Internet
11.1%
Computer Software
13.0%
 
Higher Education
4.4%
Internet
7.7%
 
Financial Services
3.3%
Information Technology and Services
7.2%
 
Automotive
3.3%
Publishing
2.7%
 
Other
46.7%
Other
39.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.

Adam P.
Administrator in Marketing and Advertising

I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...

G2 Crowd User in Design

There are other players in the display advertising space like Quantcast that I think are more innovative & effective in their approach.

 
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Kate from G2 Crowd

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