Compare Amplitude Analytics vs Google Analytics

See this comparison of Amplitude Analytics vs. Google Analytics based on data from user reviews. Amplitude Analytics rates 4.6/5 stars with 74 reviews. Google Analytics rates 4.5/5 stars with 2684 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
Free
 
Enterprise
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Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 67 reviews)
9.0
(Based on 2504 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 67 reviews)
7.8
(Based on 2516 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.7
(Based on 31 reviews)
8.0
(Based on 1284 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.0
(Based on 32 reviews)
8.3
(Based on 1287 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.2
(Based on 59 reviews)
7.5
(Based on 1959 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.1
(Based on 29 reviews)
8.4
(Based on 1148 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.4
(Based on 65 reviews)
8.5
(Based on 2499 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.0%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.7%
27.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.3%
12.1%
 
Computer Software
16.1%
Marketing and Advertising
22.8%
 
Internet
15.2%
Computer Software
7.1%
 
Information Technology and Services
12.5%
Internet
7.0%
 
Entertainment
9.8%
Information Technology and Services
6.7%
 
Financial Services
6.3%
Higher Education
3.0%
 
Other
40.2%
Other
53.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Coline D.
User in Internet

The user experience is so friendly and easy, love the ways you can visualize the data and create very detailed dashboards. Amplitude offers a wide array of tools to understand in details your users behavior, from cohorts, to funnels, to lifecycle and...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.
 No downloads provided.
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