Compare Amplitude Analytics vs Google Analytics

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comparison of Amplitude Analytics vs. Google Analytics
based on data from user reviews. Amplitude Analytics rates 4.5/5 stars with 81 reviews. Google Analytics rates 4.5/5 stars with 3,000 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
Free
 
Enterprise
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Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 73 reviews)
9.0
(Based on 2,793 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 73 reviews)
7.8
(Based on 2,806 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.6
(Based on 34 reviews)
8.0
(Based on 1,435 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
8.3
(Based on 1,438 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 64 reviews)
7.5
(Based on 2,213 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.3
(Based on 1,294 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 71 reviews)
8.5
(Based on 2,784 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
60.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
53.1%
27.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.5%
12.2%
 
Computer Software
14.5%
Marketing and Advertising
22.8%
 
Internet
13.7%
Computer Software
7.1%
 
Information Technology and Services
12.1%
Internet
7.1%
 
Entertainment
8.9%
Information Technology and Services
6.9%
 
Marketing and Advertising
6.5%
Higher Education
3.0%
 
Other
44.4%
Other
53.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Ely L.
User in Entertainment

It's very simple and fast to dissect your app/site traffic to understand your users.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

The only shortcoming is that it’s not part of Google

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.
 No downloads provided.
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