Compare Amplitude vs Google Analytics

See this comparison of Amplitude Analytics vs. Google Analytics based on data from user reviews. Amplitude Analytics rates 4.6/5 stars with 72 reviews. Google Analytics rates 4.5/5 stars with 2521 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
Free
 
Enterprise
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Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 66 reviews)
9.0
(Based on 2352 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 66 reviews)
7.8
(Based on 2364 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.7
(Based on 30 reviews)
8.0
(Based on 1207 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.0
(Based on 31 reviews)
8.3
(Based on 1211 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.2
(Based on 58 reviews)
7.5
(Based on 1831 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.2
(Based on 28 reviews)
8.4
(Based on 1074 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 64 reviews)
8.5
(Based on 2348 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.6%
60.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.8%
27.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
12.2%
 
Computer Software
16.5%
Marketing and Advertising
22.7%
 
Internet
15.6%
Internet
7.3%
 
Information Technology and Services
11.0%
Computer Software
7.3%
 
Entertainment
10.1%
Information Technology and Services
6.8%
 
Financial Services
6.4%
Higher Education
2.9%
 
Other
40.4%
Other
53.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Thania C.
User

What I like about the software is: 1.- It is a very striking software, very professional and with an incredible design. 2.- Has a multiplatform tracking system 3.- Help to organize and manage events, projects and calculate the behavior of other...

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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

UI is hard to use - hard to find one metric I'm trying to track, or track down an issue with a specific session

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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.
 No downloads provided.
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Kate avatar
Kate from G2 Crowd

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