Compare Amplitude Analytics vs Google Analytics 360

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comparison of Amplitude Analytics vs. Google Analytics 360
based on data from user reviews. Amplitude Analytics rates 4.4/5 stars with 85 reviews. Google Analytics 360 rates 4.2/5 stars with 250 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Amplitude Analytics
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Google Analytics 360
Add Product
Amplitude Analytics
Amplitude Analytics
4.4
Based on 85 reviews
Optimized for quick response
Google Analytics 360
Google Analytics 360
4.2
Based on 250 reviews
 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 76 reviews)
8.8
(Based on 231 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 76 reviews)
8.2
(Based on 231 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
8.0
(Based on 103 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
8.5
(Based on 102 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 67 reviews)
8.1
(Based on 203 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.6
(Based on 100 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 75 reviews)
8.4
(Based on 226 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
48.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.8%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.7%
20.1%
 
Computer Software
14.0%
Marketing and Advertising
17.8%
 
Internet
13.2%
Information Technology and Services
5.0%
 
Information Technology and Services
11.6%
Real Estate
4.2%
 
Entertainment
8.5%
Internet
3.9%
 
Financial Services
7.0%
Education Management
3.6%
 
Other
45.7%
Other
65.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Melanie T.
Administrator in Computer Software

It has a very easy to understand environment, it is simple and all its data is updated instantaneously, thus being able to keep track of the actions that are carried out, whether a product is being sold or how much is purchased in one place or other. The...

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Rhonda B.
Administrator in Higher Education

nothing much i'm still getting use to it

 
 

This short video walks through how to do funnel analysis in Amplitude

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 No downloads provided.
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