Compare Amplitude Analytics, Google Analytics, SimilarWeb, and Adobe Analytics

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.7
8.3
Ease of Use
Ease of Use
8.6
7.6
8.7
7.0
Ease of Setup
Ease of Setup
8.4
7.8
8.9
6.4
Ease of Admin
Ease of Admin
8.6
8.1
9.3
7.2
Quality of Support
Quality of Support
8.9
7.3
7.6
7.5
Ease of Doing Business With
Ease of Doing Business With
8.7
8.2
8.1
7.6
Product Direction (% positive)
Product Direction (% positive)
9.1
8.4
7.8
6.9
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.7
Adobe Analytics
8.3
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.6
SimilarWeb
8.7
Adobe Analytics
7.0
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
8.9
Adobe Analytics
6.4
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
SimilarWeb
9.3
Adobe Analytics
7.2
Quality of Support
Amplitude Analytics
8.9
Google Analytics
7.3
SimilarWeb
7.6
Adobe Analytics
7.5
Ease of Doing Business With
Amplitude Analytics
8.7
Google Analytics
8.2
SimilarWeb
8.1
Adobe Analytics
7.6
Product Direction (% positive)
Amplitude Analytics
9.1
Google Analytics
8.4
SimilarWeb
7.8
Adobe Analytics
6.9

Features

User Identification
Geolocation
Amplitude Analytics
8.8
Google Analytics
9.0
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Demographics
Amplitude Analytics
7.5
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.1
User Segmentation
Amplitude Analytics
9.1
Google Analytics
8.8
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.4
User Activity History
Amplitude Analytics
9.0
Google Analytics
8.5
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Crash Reporting
Amplitude Analytics
7.1
Google Analytics
7.9
SimilarWeb
Not enough data available
Adobe Analytics
8.0
Custom Event Tracking
Amplitude Analytics
9.1
Google Analytics
8.3
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Real-Time Insights
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
Adobe Analytics
8.1
Attribution
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.2
Dashboard
Amplitude Analytics
8.9
Google Analytics
8.8
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Metrics
Conversions
Amplitude Analytics
8.8
Google Analytics
8.7
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Sessions - Mobile App Analytics
Amplitude Analytics
8.5
Google Analytics
9.0
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Engagement
Amplitude Analytics
8.5
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Exit Tracking
Amplitude Analytics
7.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Events
Amplitude Analytics
9.3
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Retention
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.0
Return
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.2
Funnels
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Reporting
Real-Time
Amplitude Analytics
8.7
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.0
Trending
Amplitude Analytics
8.2
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.2
Retroactive Reporting
Amplitude Analytics
8.5
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Segmentation
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.5
Dashboards
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Custom Reports and Dashboards
Amplitude Analytics
9.0
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.5
Other
User Data
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
Adobe Analytics
8.3
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.0
Campaign Tracking
Amplitude Analytics
8.4
Google Analytics
8.7
SimilarWeb
Not enough data available
Adobe Analytics
8.3
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.5
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Tracking
Standard Tracking
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.5
Tracking Flexibility
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.2
System Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.1
Alerts
Amplitude Analytics
8.8
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.1
Administration
API / Integrations
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Adobe Analytics
8.0
QA Testing
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Adobe Analytics
8.2
Performance and Reliability
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Adobe Analytics
8.3
User, Role, and Access Management
Amplitude Analytics
9.1
Google Analytics
9.0
SimilarWeb
Not enough data available
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.1%
60.5%
35.7%
25.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
27.6%
53.6%
27.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.1%
11.9%
10.7%
47.2%
Amplitude Analytics
Small-Business
24.1%
Mid-Market
51.7%
Enterprise
24.1%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.4%
Enterprise
47.2%

Reviewers' Industry

 
Computer Software
13.7%
Marketing and Advertising
22.2%
Internet
25.6%
Marketing and Advertising
14.4%
 
Internet
13.0%
Computer Software
6.9%
Marketing and Advertising
18.6%
Retail
6.0%
 
Information Technology and Services
12.2%
Information Technology and Services
6.8%
Public Relations and Communications
16.3%
Financial Services
5.3%
 
Entertainment
8.4%
Internet
6.2%
Information Technology and Services
14.0%
Information Technology and Services
4.9%
 
Financial Services
6.9%
Higher Education
3.0%
Financial Services
4.7%
Internet
4.2%
 
Other
45.8%
Other
54.8%
Other
20.9%
Other
65.1%
Amplitude Analytics
Computer Software
13.7%
Internet
13.0%
Information Technology and Services
12.2%
Entertainment
8.4%
Financial Services
6.9%
Other
45.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Adobe Analytics
Marketing and Advertising
14.4%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Laralyn E.
User in Computer Software

It's easy to use and it gets the job done. I don't have to get out my phone to see if the company has apps.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Sports

The only shortcoming is that it’s not part of Google

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Amplitude Analytics
Most Helpful Favorable Review
Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Most Helpful Critical Review
G2 Crowd User in Sports

The only shortcoming is that it’s not part of Google

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
Laralyn E.
User in Computer Software

It's easy to use and it gets the job done. I don't have to get out my phone to see if the company has apps.

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Google Analytics
SimilarWeb

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
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