Compare Amplitude Analytics, Google Analytics, SimilarWeb, and Amazon Pinpoint

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Amazon Pinpoint
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.7
8.7
Ease of Use
Ease of Use
8.6
7.6
8.7
8.3
Ease of Setup
Ease of Setup
8.4
7.8
8.9
7.7
Ease of Admin
Ease of Admin
8.6
8.1
9.3
8.1
Quality of Support
Quality of Support
8.9
7.3
7.6
8.7
Ease of Doing Business With
Ease of Doing Business With
8.7
8.2
8.1
8.5
Product Direction (% positive)
Product Direction (% positive)
9.1
8.4
7.8
8.2
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.7
Amazon Pinpoint
8.7
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.6
SimilarWeb
8.7
Amazon Pinpoint
8.3
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
8.9
Amazon Pinpoint
7.7
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
SimilarWeb
9.3
Amazon Pinpoint
8.1
Quality of Support
Amplitude Analytics
8.9
Google Analytics
7.3
SimilarWeb
7.6
Amazon Pinpoint
8.7
Ease of Doing Business With
Amplitude Analytics
8.7
Google Analytics
8.2
SimilarWeb
8.1
Amazon Pinpoint
8.5
Product Direction (% positive)
Amplitude Analytics
9.1
Google Analytics
8.4
SimilarWeb
7.8
Amazon Pinpoint
8.2

Features

User Identification
Geolocation
Amplitude Analytics
8.8
Google Analytics
9.0
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Demographics
Amplitude Analytics
7.5
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
User Segmentation
Amplitude Analytics
9.1
Google Analytics
8.8
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
User Activity History
Amplitude Analytics
9.0
Google Analytics
8.5
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Crash Reporting
Amplitude Analytics
7.1
Google Analytics
7.9
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Custom Event Tracking
Amplitude Analytics
9.1
Google Analytics
8.3
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Real-Time Insights
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Attribution
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Dashboard
Amplitude Analytics
8.9
Google Analytics
8.8
SimilarWeb
Not enough data available
Amazon Pinpoint
Not enough data available
Metrics
Conversions
Amplitude Analytics
8.8
Google Analytics
8.7
SimilarWeb
Not enough data available
Amazon Pinpoint
7.4
Sessions - Mobile App Analytics
Amplitude Analytics
8.5
Google Analytics
9.0
SimilarWeb
Not enough data available
Amazon Pinpoint
8.3
Engagement
Amplitude Analytics
8.5
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
8.0
Exit Tracking
Amplitude Analytics
7.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
7.8
Events
Amplitude Analytics
9.3
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.0
Retention
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
7.8
Return
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.4
Funnels
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
7.6
Reporting
Real-Time
Amplitude Analytics
8.7
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
Trending
Amplitude Analytics
8.2
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
7.5
Retroactive Reporting
Amplitude Analytics
8.5
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
8.1
Segmentation
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
7.9
Dashboards
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
Custom Reports and Dashboards
Amplitude Analytics
9.0
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.3
Other
User Data
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
Amazon Pinpoint
8.5
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.0
Campaign Tracking
Amplitude Analytics
8.4
Google Analytics
8.7
SimilarWeb
Not enough data available
Amazon Pinpoint
8.1
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.5
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
Tracking
Standard Tracking
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
8.3
Tracking Flexibility
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.3
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
System Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
Alerts
Amplitude Analytics
8.8
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
Administration
API / Integrations
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Amazon Pinpoint
8.2
QA Testing
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Amazon Pinpoint
8.6
Performance and Reliability
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Amazon Pinpoint
8.9
User, Role, and Access Management
Amplitude Analytics
9.1
Google Analytics
9.0
SimilarWeb
Not enough data available
Amazon Pinpoint
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.1%
60.5%
35.7%
53.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
27.6%
53.6%
25.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.1%
11.9%
10.7%
21.4%
Amplitude Analytics
Small-Business
24.1%
Mid-Market
51.7%
Enterprise
24.1%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Amazon Pinpoint
Small-Business
53.6%
Mid-Market
25.0%
Enterprise
21.4%

Reviewers' Industry

 
Computer Software
13.7%
Marketing and Advertising
22.2%
Internet
25.6%
Computer Software
17.2%
 
Internet
13.0%
Computer Software
6.9%
Marketing and Advertising
18.6%
Marketing and Advertising
6.9%
 
Information Technology and Services
12.2%
Information Technology and Services
6.8%
Public Relations and Communications
16.3%
Higher Education
6.9%
 
Entertainment
8.4%
Internet
6.2%
Information Technology and Services
14.0%
Government Administration
6.9%
 
Financial Services
6.9%
Higher Education
3.0%
Financial Services
4.7%
Education Management
6.9%
 
Other
45.8%
Other
54.8%
Other
20.9%
Other
55.2%
Amplitude Analytics
Computer Software
13.7%
Internet
13.0%
Information Technology and Services
12.2%
Entertainment
8.4%
Financial Services
6.9%
Other
45.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Amazon Pinpoint
Computer Software
17.2%
Marketing and Advertising
6.9%
Higher Education
6.9%
Government Administration
6.9%
Education Management
6.9%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Ruby M.
User in Staffing and Recruiting

Servers are always up and running, no bumps in the road that we run into when using it.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 Crowd User in Government Administration

If you do not use Amazon there is no reason to learn this.

 
Amplitude Analytics
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Amazon Pinpoint
Most Helpful Favorable Review
Ruby M.
User in Staffing and Recruiting

Servers are always up and running, no bumps in the road that we run into when using it.

Most Helpful Critical Review
G2 Crowd User in Government Administration

If you do not use Amazon there is no reason to learn this.

Screenshots

 
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Google Analytics
SimilarWeb
Amazon Pinpoint

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos providedNo videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided
Amazon Pinpoint
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
Amazon Pinpoint
No downloads provided
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