Compare Amplitude Analytics, Google Analytics, SimilarWeb, and Mixpanel

Pricing

 
Free
Free
FREE
$0 per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.7
8.2
Ease of Use
Ease of Use
8.6
7.6
8.7
7.7
Ease of Setup
Ease of Setup
8.4
7.8
8.9
7.1
Ease of Admin
Ease of Admin
8.6
8.1
9.3
7.5
Quality of Support
Quality of Support
8.9
7.3
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
8.7
8.2
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
9.1
8.4
7.8
6.7
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.7
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.6
SimilarWeb
8.7
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
8.9
Mixpanel
7.1
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
SimilarWeb
9.3
Mixpanel
7.5
Quality of Support
Amplitude Analytics
8.9
Google Analytics
7.3
SimilarWeb
7.6
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.7
Google Analytics
8.2
SimilarWeb
8.1
Mixpanel
8.2
Product Direction (% positive)
Amplitude Analytics
9.1
Google Analytics
8.4
SimilarWeb
7.8
Mixpanel
6.7

Features

User Identification
Geolocation
Amplitude Analytics
8.8
Google Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
7.0
Demographics
Amplitude Analytics
7.5
Google Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.8
User Segmentation
Amplitude Analytics
9.1
Google Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
8.1
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.5
User Activity History
Amplitude Analytics
9.0
Google Analytics
8.5
SimilarWeb
Not enough data available
Mixpanel
8.2
Crash Reporting
Amplitude Analytics
7.1
Google Analytics
7.9
SimilarWeb
Not enough data available
Mixpanel
7.0
Custom Event Tracking
Amplitude Analytics
9.1
Google Analytics
8.3
SimilarWeb
Not enough data available
Mixpanel
8.6
Real-Time Insights
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.5
Attribution
Amplitude Analytics
7.9
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
6.7
Dashboard
Amplitude Analytics
8.9
Google Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.8
Metrics
Conversions
Amplitude Analytics
8.8
Google Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.9
Sessions - Mobile App Analytics
Amplitude Analytics
8.5
Google Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
7.9
Engagement
Amplitude Analytics
8.6
Google Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.0
Exit Tracking
Amplitude Analytics
7.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
6.5
Events
Amplitude Analytics
9.2
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
8.6
Retention
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.6
Return
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.0
Funnels
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
8.1
Reporting
Real-Time
Amplitude Analytics
8.7
Google Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.3
Trending
Amplitude Analytics
8.2
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.7
Retroactive Reporting
Amplitude Analytics
8.5
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.5
Segmentation
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
8.0
Dashboards
Amplitude Analytics
8.8
Google Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.7
Custom Reports and Dashboards
Amplitude Analytics
9.0
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.5
Other
User Data
Amplitude Analytics
8.7
Google Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.9
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
6.9
Campaign Tracking
Amplitude Analytics
8.4
Google Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.7
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.5
SimilarWeb
Not enough data available
Mixpanel
6.7
Tracking
Standard Tracking
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.0
Tracking Flexibility
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.5
System Notifications
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.1
Alerts
Amplitude Analytics
8.8
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.0
Administration
API / Integrations
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.1
QA Testing
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.0
Performance and Reliability
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.0
User, Role, and Access Management
Amplitude Analytics
9.1
Google Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.3%
60.5%
35.7%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.3%
27.6%
53.6%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
11.9%
10.7%
4.7%
Amplitude Analytics
Small-Business
23.3%
Mid-Market
52.3%
Enterprise
24.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Mixpanel
Small-Business
64.0%
Mid-Market
31.3%
Enterprise
4.7%

Reviewers' Industry

 
Computer Software
13.8%
Marketing and Advertising
22.2%
Internet
25.6%
Computer Software
25.8%
 
Internet
13.1%
Computer Software
7.1%
Marketing and Advertising
18.6%
Internet
18.5%
 
Information Technology and Services
11.5%
Information Technology and Services
6.8%
Public Relations and Communications
16.3%
Information Technology and Services
14.4%
 
Entertainment
8.5%
Internet
6.2%
Information Technology and Services
14.0%
Marketing and Advertising
7.0%
 
Financial Services
6.9%
Higher Education
3.0%
Financial Services
4.7%
Financial Services
7.0%
 
Other
46.2%
Other
54.7%
Other
20.9%
Other
27.2%
Amplitude Analytics
Computer Software
13.8%
Internet
13.1%
Information Technology and Services
11.5%
Entertainment
8.5%
Financial Services
6.9%
Other
46.2%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Mixpanel
Computer Software
25.8%
Internet
18.5%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

360┬║-view of behaviors across the platform is not there

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

360┬║-view of behaviors across the platform is not there

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Analytics
SimilarWeb

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
Ask Amplitude a QuestionContact AmplitudeAsk Google Analytics a QuestionContact Google AnalyticsAsk SimilarWeb a QuestionContact SimilarWebAsk Mixpanel a QuestionContact Mixpanel