Compare Amplitude Analytics vs Google Tag Manager
See this
comparison of Amplitude Analytics vs. Google Tag Manager
based on data from user reviews. Amplitude Analytics rates 4.4/5 stars with 86 reviews. Google Tag Manager rates 4.5/5 stars with 229 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.2
Ease of Use
Ease of Use
8.6
7.7
Ease of Setup
Ease of Setup
8.4
7.8
Ease of Admin
Ease of Admin
8.6
8.2
Quality of Support
Quality of Support
8.9
6.7
Ease of Doing Business With
Ease of Doing Business With
8.7
8.0
Product Direction (% positive)
Product Direction (% positive)
9.1
8.7
Meets Requirements
Amplitude Analytics
8.9
Google Tag Manager
9.2
Ease of Use
Amplitude Analytics
8.6
Google Tag Manager
7.7
Ease of Setup
Amplitude Analytics
8.4
Google Tag Manager
7.8
Ease of Admin
Amplitude Analytics
8.6
Google Tag Manager
8.2
Quality of Support
Amplitude Analytics
8.9
Google Tag Manager
6.7
Ease of Doing Business With
Amplitude Analytics
8.7
Google Tag Manager
8.0
Product Direction (% positive)
Amplitude Analytics
9.1
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Google Tag Manager
8.8
Engagement
Amplitude Analytics
8.7
Google Tag Manager
8.8
Entry and Exit Pages
Amplitude Analytics
8.1
Google Tag Manager
8.6
Standard Event Tracking
Amplitude Analytics
8.9
Google Tag Manager
9.1
Custom Event Tracking
Amplitude Analytics
8.9
Google Tag Manager
8.9
Retention
Amplitude Analytics
9.0
Google Tag Manager
8.3
Return
Amplitude Analytics
8.9
Google Tag Manager
8.1
Conversions
Amplitude Analytics
9.0
Google Tag Manager
9.1
Funnels
Amplitude Analytics
9.1
Google Tag Manager
8.5
Reporting
Real-Time Reporting
Amplitude Analytics
9.1
Google Tag Manager
9.5
Trending
Amplitude Analytics
9.0
Google Tag Manager
8.4
Retroactive Reporting
Amplitude Analytics
8.9
Google Tag Manager
7.8
Segmentation
Amplitude Analytics
8.8
Google Tag Manager
8.8
Mobile Reporting
Amplitude Analytics
8.6
Google Tag Manager
8.8
Unification Across Devices
Amplitude Analytics
8.9
Google Tag Manager
8.6
Custom Reports and Dashboards
Amplitude Analytics
8.9
Google Tag Manager
8.3
Other
User Data
Amplitude Analytics
9.0
Google Tag Manager
8.4
Site Search Reporting
Amplitude Analytics
8.7
Google Tag Manager
8.5
Load Time Monitoring
Amplitude Analytics
8.5
Google Tag Manager
8.2
Campaign Tracking
Amplitude Analytics
8.7
Google Tag Manager
8.9
E-Commerce
Amplitude Analytics
8.7
Google Tag Manager
8.7
Promotional Messages
Amplitude Analytics
9.2
Google Tag Manager
8.0
Administration Alerts
Amplitude Analytics
9.2
Google Tag Manager
8.1
Administration
Performance and Reliability
Amplitude Analytics
9.2
Google Tag Manager
9.0
User, Role, and Access Management
Amplitude Analytics
9.4
Google Tag Manager
9.0
API / Integrations
Amplitude Analytics
9.0
Google Tag Manager
8.8
QA Testing
Amplitude Analytics
8.8
Google Tag Manager
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.3%
51.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.3%
34.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
13.5%
Amplitude Analytics
Small-Business
23.3%
Mid-Market
52.3%
Enterprise
24.4%
Google Tag Manager
Small-Business
51.5%
Mid-Market
34.9%
Enterprise
13.5%

Reviewers' Industry

 
Computer Software
13.8%
Marketing and Advertising
38.1%
 
Internet
13.1%
Internet
9.5%
 
Information Technology and Services
11.5%
Computer Software
7.4%
 
Entertainment
8.5%
Information Technology and Services
7.1%
 
Financial Services
6.9%
Retail
2.4%
 
Other
46.2%
Other
35.4%
Amplitude Analytics
Computer Software
13.8%
Internet
13.1%
Information Technology and Services
11.5%
Entertainment
8.5%
Financial Services
6.9%
Other
46.2%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.5%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Coline D.
User in Internet

The user experience is so friendly and easy, love the ways you can visualize the data and create very detailed dashboards. Amplitude offers a wide array of tools to understand in details your users behavior, from cohorts, to funnels, to lifecycle and...

G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

 
Amplitude Analytics
Most Helpful Favorable Review
Coline D.
User in Internet

The user experience is so friendly and easy, love the ways you can visualize the data and create very detailed dashboards. Amplitude offers a wide array of tools to understand in details your users behavior, from cohorts, to funnels, to lifecycle and...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Screenshots

 
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Google Tag Manager

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Tag Manager
No videos provided

Downloads

 No downloads provided
Amplitude Analytics
Google Tag Manager
No downloads provided
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