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Compare Amplitude Analytics vs Google Tag Manager

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comparison of Amplitude Analytics vs. Google Tag Manager
based on data from user reviews. Amplitude Analytics rates 4.5/5 stars with 81 reviews. Google Tag Manager rates 4.5/5 stars with 227 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 73 reviews)
9.2
(Based on 212 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 73 reviews)
7.9
(Based on 213 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.6
(Based on 34 reviews)
8.0
(Based on 138 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
8.4
(Based on 137 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 64 reviews)
7.1
(Based on 168 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.2
(Based on 122 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 71 reviews)
8.8
(Based on 210 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
53.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
53.1%
33.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.5%
13.7%
 
Computer Software
14.5%
Marketing and Advertising
40.2%
 
Internet
13.7%
Internet
9.4%
 
Information Technology and Services
12.1%
Information Technology and Services
7.6%
 
Entertainment
8.9%
Computer Software
6.5%
 
Marketing and Advertising
6.5%
Retail
2.3%
 
Other
44.4%
Other
33.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

It is very user friendly and you can quickly start building insightfull dashboards and analysis.

Vert H.
Administrator in Photography

Having both our Google Analytics code and Facebook tracking pixel in the same place for easy management and implementation on our website. Managing these codes within a unified platform instead of customizing them in different places.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

UI is hard to use - hard to find one metric I'm trying to track, or track down an issue with a specific session

G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.
 No downloads provided.
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Kate from G2 Crowd

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