Compare Amplitude vs Google Tag Manager

See this comparison of Amplitude Analytics vs. Google Tag Manager based on data from user reviews. Amplitude Analytics rates 4.6/5 stars with 73 reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
Free
 
Enterprise
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Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 67 reviews)
9.2
(Based on 197 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 67 reviews)
7.8
(Based on 198 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.7
(Based on 31 reviews)
8.0
(Based on 129 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.0
(Based on 32 reviews)
8.4
(Based on 128 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.2
(Based on 59 reviews)
7.0
(Based on 157 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.1
(Based on 29 reviews)
8.2
(Based on 115 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.4
(Based on 65 reviews)
8.8
(Based on 195 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.3%
51.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.1%
33.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.7%
14.8%
 
Computer Software
16.2%
Marketing and Advertising
39.3%
 
Internet
15.3%
Internet
9.3%
 
Information Technology and Services
12.6%
Information Technology and Services
7.6%
 
Entertainment
9.9%
Computer Software
6.5%
 
Financial Services
6.3%
Retail
2.5%
 
Other
39.6%
Other
34.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Aurora M.
User in Information Technology and Services

This platform helps you answer difficult questions for your product development strategy and also helps teams unlock the ability to use ideas to make a better product. It has many guides so that you can practice the product developments.

G2 Crowd User

Google Tag Manager could be much more user friendly with some more guidance from Google, but is vital to monitoring website performance.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.
 No downloads provided.
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Kate avatar
Kate from G2 Crowd

Need help?

I can help.