Compare Amplitude Analytics, IBM Watson Customer Experience Analytics, and Google Analytics

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Amplitude Analytics
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IBM Watson Customer Experience Analytics
Optimized for quick response
Google Analytics
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Amplitude Analytics
Amplitude Analytics
4.4
Based on 84 reviews
Optimized for quick response
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IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
4.2
Based on 15 reviews
Optimized for quick response
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Google Analytics
Google Analytics
4.5
Based on 3,415 reviews
 
Free
Free
 
Enterprise
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Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 75 reviews)
7.8
(Based on 11 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 75 reviews)
7.5
(Based on 11 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
8.0
(Based on 9 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
8.1
(Based on 8 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 66 reviews)
7.9
(Based on 8 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.3
(Based on 9 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 74 reviews)
9.0
(Based on 11 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.6%
13.3%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.4%
26.7%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
60.0%
12.1%
 
Computer Software
14.1%
Food & Beverages
15.0%
Marketing and Advertising
22.2%
 
Internet
13.3%
Banking
15.0%
Computer Software
6.9%
 
Information Technology and Services
11.7%
Staffing and Recruiting
10.0%
Information Technology and Services
6.8%
 
Entertainment
8.6%
Retail
10.0%
Internet
6.4%
 
Financial Services
7.0%
Marketing and Advertising
10.0%
Higher Education
3.1%
 
Other
45.3%
Other
40.0%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Vikas R.
Administrator in Information Technology and Services

The best thing about Amplitude analytics is - it's applicable to Small, Medium & Large industry. Additionally the real time reporting is flawless.

Dave H.
Executive Sponsor

Helps to consolidate the key customer experience metrics

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

360┬║-view of behaviors across the platform is not there

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

This short video walks through how to do funnel analysis in Amplitude

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

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