Compare Amplitude Analytics, Indicative, and Google Analytics

 
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Enterprise
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 76 reviews)
8.2
(Based on 13 reviews)
9.1
(Based on 3,196 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 76 reviews)
8.3
(Based on 13 reviews)
7.8
(Based on 3,210 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
Not enough data available
8.0
(Based on 1,610 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
Not enough data available
8.3
(Based on 1,611 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 67 reviews)
8.8
(Based on 10 reviews)
7.5
(Based on 2,550 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
Not enough data available
8.3
(Based on 1,444 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 75 reviews)
7.6
(Based on 13 reviews)
8.6
(Based on 3,182 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
28.6%
60.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.8%
57.1%
27.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.7%
14.3%
12.0%
 
Computer Software
14.0%
Internet
22.2%
Marketing and Advertising
22.2%
 
Internet
13.2%
Computer Software
22.2%
Computer Software
7.0%
 
Information Technology and Services
11.6%
E-Learning
14.8%
Information Technology and Services
6.8%
 
Entertainment
8.5%
Telecommunications
7.4%
Internet
6.4%
 
Financial Services
7.0%
Newspapers
7.4%
Higher Education
3.1%
 
Other
45.7%
Other
25.9%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Melanie T.
Administrator in Computer Software

It has a very easy to understand environment, it is simple and all its data is updated instantaneously, thus being able to keep track of the actions that are carried out, whether a product is being sold or how much is purchased in one place or other. The...

G2 Crowd User in E-Learning

I love how easy it is to visually set up a funnel. As a visual person, I can more quickly analyze possible funnel alternatives quickly. I actually look forward to setting up funnels and testing out different hypotheses.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

This short video walks through how to do funnel analysis in Amplitude

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Kate from G2 Crowd

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