Compare Amplitude Analytics, Indicative, and Mixpanel

Add Product
Amplitude Analytics
Optimized for quick response
Indicative
Mixpanel
Add Product
remove product
Amplitude Analytics
Amplitude Analytics
4.4
Based on 85 reviews
Optimized for quick response
remove product
Indicative
Indicative
4.5
Based on 14 reviews
remove product
Mixpanel
Mixpanel
4.2
Based on 215 reviews
 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 76 reviews)
8.2
(Based on 13 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 76 reviews)
8.3
(Based on 13 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
Not enough data available
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
Not enough data available
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 67 reviews)
8.8
(Based on 10 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
Not enough data available
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 75 reviews)
7.6
(Based on 13 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
28.6%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.8%
57.1%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.7%
14.3%
4.7%
 
Computer Software
14.0%
Internet
22.2%
Computer Software
25.9%
 
Internet
13.2%
Computer Software
22.2%
Internet
18.2%
 
Information Technology and Services
11.6%
E-Learning
14.8%
Information Technology and Services
14.5%
 
Entertainment
8.5%
Telecommunications
7.4%
Marketing and Advertising
7.1%
 
Financial Services
7.0%
Newspapers
7.4%
Financial Services
7.1%
 
Other
45.7%
Other
25.9%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Amplitude allows us to build a culture of data democracy without hiring a massive data staff or expecting all business employees to become data scientists. It has a stripped down and consistent interface which allow users to onboard and scale their skills...

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

360┬║-view of behaviors across the platform is not there

Rihards S.
Administrator in Computer Software

No ability to connect with our database. It does great what it does but does not support more complicated usecases. Dashboards are kind of weak and no good email reporting.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Ask Amplitude a QuestionContact AmplitudeAsk Indicative a QuestionContact IndicativeAsk Mixpanel a QuestionContact Mixpanel
Kate from G2 Crowd

Need help?

I can help.