Compare Amplitude Analytics vs Looker
See this
comparison of Amplitude Analytics vs. Looker
based on data from user reviews. Amplitude Analytics rates 4.4/5 stars with 87 reviews. Looker rates 4.4/5 stars with 323 reviews. Each product's score is calculated by real-time data from verified user reviews.
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Amplitude Analytics
Amplitude Analytics
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Looker
Looker
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Pricing

 
Free
Free
Contact Vendor
Contact Vendor For Pricing
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
8.5
Ease of Use
Ease of Use
8.6
8.0
Ease of Setup
Ease of Setup
8.4
7.9
Ease of Admin
Ease of Admin
8.6
8.5
Quality of Support
Quality of Support
8.9
9.2
Ease of Doing Business With
Ease of Doing Business With
8.7
9.2
Product Direction (% positive)
Product Direction (% positive)
9.1
8.5
Meets Requirements
Amplitude Analytics
8.9
Looker
8.5
Ease of Use
Amplitude Analytics
8.6
Looker
8.0
Ease of Setup
Amplitude Analytics
8.4
Looker
7.9
Ease of Admin
Amplitude Analytics
8.6
Looker
8.5
Quality of Support
Amplitude Analytics
8.9
Looker
9.2
Ease of Doing Business With
Amplitude Analytics
8.7
Looker
9.2
Product Direction (% positive)
Amplitude Analytics
9.1
Looker
8.5

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Looker
9.3
Engagement
Amplitude Analytics
8.7
Looker
8.9
Entry and Exit Pages
Amplitude Analytics
8.1
Looker
9.2
Standard Event Tracking
Amplitude Analytics
8.9
Looker
8.8
Custom Event Tracking
Amplitude Analytics
8.9
Looker
9.0
Retention
Amplitude Analytics
9.0
Looker
9.2
Return
Amplitude Analytics
8.9
Looker
9.1
Conversions
Amplitude Analytics
9.0
Looker
9.0
Funnels
Amplitude Analytics
9.1
Looker
9.0
Reporting
Real-Time Reporting
Amplitude Analytics
9.1
Looker
8.5
Trending
Amplitude Analytics
9.0
Looker
Not enough data available
Retroactive Reporting
Amplitude Analytics
8.9
Looker
8.9
Segmentation
Amplitude Analytics
8.8
Looker
9.0
Mobile Reporting
Amplitude Analytics
8.6
Looker
Not enough data available
Unification Across Devices
Amplitude Analytics
8.9
Looker
9.0
Custom Reports and Dashboards
Amplitude Analytics
8.9
Looker
9.4
Other
User Data
Amplitude Analytics
9.0
Looker
9.4
Site Search Reporting
Amplitude Analytics
8.7
Looker
9.6
Load Time Monitoring
Amplitude Analytics
8.5
Looker
8.8
Campaign Tracking
Amplitude Analytics
8.7
Looker
8.5
E-Commerce
Amplitude Analytics
8.7
Looker
8.9
Promotional Messages
Amplitude Analytics
9.2
Looker
8.7
Administration Alerts
Amplitude Analytics
9.2
Looker
9.7
Administration
Performance and Reliability
Amplitude Analytics
9.2
Looker
9.4
User, Role, and Access Management
Amplitude Analytics
9.4
Looker
8.7
API / Integrations
Amplitude Analytics
9.0
Looker
9.0
QA Testing
Amplitude Analytics
8.8
Looker
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.1%
15.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
69.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.1%
14.3%
Amplitude Analytics
Small-Business
24.1%
Mid-Market
51.7%
Enterprise
24.1%
Looker
Small-Business
15.9%
Mid-Market
69.8%
Enterprise
14.3%

Reviewers' Industry

 
Computer Software
13.7%
Internet
16.8%
 
Internet
13.0%
Computer Software
16.0%
 
Information Technology and Services
12.2%
Information Technology and Services
9.7%
 
Entertainment
8.4%
Marketing and Advertising
5.3%
 
Financial Services
6.9%
Financial Services
4.9%
 
Other
45.8%
Other
47.3%
Amplitude Analytics
Computer Software
13.7%
Internet
13.0%
Information Technology and Services
12.2%
Entertainment
8.4%
Financial Services
6.9%
Other
45.8%
Looker
Internet
16.8%
Computer Software
16.0%
Information Technology and Services
9.7%
Marketing and Advertising
5.3%
Financial Services
4.9%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

G2 Crowd User in Real Estate

SQL output is very confusing and makes me not always trust the data

 
Amplitude Analytics
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 Crowd User in Real Estate

SQL output is very confusing and makes me not always trust the data

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Amplitude a QuestionContact AmplitudeAsk Looker a QuestionContact Looker