Compare Amplitude Analytics vs Mixpanel
See this
comparison of Amplitude Analytics vs. Mixpanel
based on data from user reviews. Amplitude Analytics rates 4.4/5 stars with 87 reviews. Mixpanel rates 4.2/5 stars with 217 reviews. Each product's score is calculated by real-time data from verified user reviews.
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Amplitude Analytics
Amplitude Analytics
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Mixpanel
Mixpanel
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Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
8.2
Ease of Use
Ease of Use
8.6
7.7
Ease of Setup
Ease of Setup
8.4
7.1
Ease of Admin
Ease of Admin
8.6
7.5
Quality of Support
Quality of Support
8.9
7.8
Ease of Doing Business With
Ease of Doing Business With
8.7
8.2
Product Direction (% positive)
Product Direction (% positive)
9.1
6.7
Meets Requirements
Amplitude Analytics
8.9
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
Mixpanel
7.1
Ease of Admin
Amplitude Analytics
8.6
Mixpanel
7.5
Quality of Support
Amplitude Analytics
8.9
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.7
Mixpanel
8.2
Product Direction (% positive)
Amplitude Analytics
9.1
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Mixpanel
8.6
Engagement
Amplitude Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Amplitude Analytics
8.1
Mixpanel
7.8
Standard Event Tracking
Amplitude Analytics
8.9
Mixpanel
8.6
Custom Event Tracking
Amplitude Analytics
8.9
Mixpanel
8.6
Retention
Amplitude Analytics
9.0
Mixpanel
7.9
Return
Amplitude Analytics
8.9
Mixpanel
8.0
Conversions
Amplitude Analytics
9.0
Mixpanel
8.4
Funnels
Amplitude Analytics
9.1
Mixpanel
8.8
Product Analytics
Account-Level Analytics
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
User-Level Analytics
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Segmentation
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Funnels
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Alerts
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Multi-Product Analytics
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
User Scoring
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Integrations
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Reporting
Real-Time Reporting
Amplitude Analytics
9.1
Mixpanel
8.4
Trending
Amplitude Analytics
9.0
Mixpanel
8.1
Retroactive Reporting
Amplitude Analytics
8.9
Mixpanel
7.8
Segmentation
Amplitude Analytics
8.8
Mixpanel
8.4
Mobile Reporting
Amplitude Analytics
8.6
Mixpanel
7.8
Unification Across Devices
Amplitude Analytics
8.9
Mixpanel
7.4
Custom Reports and Dashboards
Amplitude Analytics
8.9
Mixpanel
7.5
User Identification
Geolocation
Amplitude Analytics
8.8
Mixpanel
7.0
Demographics
Amplitude Analytics
7.5
Mixpanel
7.8
User Segmentation
Amplitude Analytics
9.1
Mixpanel
8.1
Other
User Data
Amplitude Analytics
9.0
Mixpanel
8.3
Site Search Reporting
Amplitude Analytics
8.7
Mixpanel
7.5
Load Time Monitoring
Amplitude Analytics
8.5
Mixpanel
7.2
Campaign Tracking
Amplitude Analytics
8.7
Mixpanel
7.8
E-Commerce
Amplitude Analytics
8.7
Mixpanel
7.2
Promotional Messages
Amplitude Analytics
9.2
Mixpanel
7.4
Administration Alerts
Amplitude Analytics
9.2
Mixpanel
7.6
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Mixpanel
7.5
User Activity History
Amplitude Analytics
9.0
Mixpanel
8.2
Crash Reporting
Amplitude Analytics
7.1
Mixpanel
7.0
Custom Event Tracking
Amplitude Analytics
9.1
Mixpanel
8.6
Real-Time Insights
Amplitude Analytics
8.6
Mixpanel
7.5
Attribution
Amplitude Analytics
8.0
Mixpanel
6.7
Dashboard
Amplitude Analytics
8.9
Mixpanel
7.8
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Conversion Goal
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Percentage of Traffic
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Confidence Level
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Multivariate Testing
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Split URL Testing
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Landing Pages
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Reports and Dashboards
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Mobile Optimization
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Custom Targeting
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Profile Storage Duration
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Heat Maps
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Session Replays
Amplitude Analytics
Not enough data available
Mixpanel
Not enough data available
Administration
Performance and Reliability
Amplitude Analytics
9.2
Mixpanel
8.2
User, Role, and Access Management
Amplitude Analytics
9.4
Mixpanel
8.0
API / Integrations
Amplitude Analytics
9.0
Mixpanel
7.9
QA Testing
Amplitude Analytics
8.8
Mixpanel
7.7
Metrics
Conversions
Amplitude Analytics
8.8
Mixpanel
7.9
Sessions - Mobile App Analytics
Amplitude Analytics
8.5
Mixpanel
7.9
Engagement
Amplitude Analytics
8.5
Mixpanel
8.0
Exit Tracking
Amplitude Analytics
7.5
Mixpanel
6.5
Events
Amplitude Analytics
9.3
Mixpanel
8.6
Retention
Amplitude Analytics
8.9
Mixpanel
7.6
Return
Amplitude Analytics
8.4
Mixpanel
7.0
Funnels
Amplitude Analytics
8.7
Mixpanel
8.1
Reporting
Real-Time
Amplitude Analytics
8.7
Mixpanel
8.3
Trending
Amplitude Analytics
8.2
Mixpanel
7.7
Retroactive Reporting
Amplitude Analytics
8.5
Mixpanel
7.5
Segmentation
Amplitude Analytics
8.9
Mixpanel
8.0
Dashboards
Amplitude Analytics
8.8
Mixpanel
7.7
Custom Reports and Dashboards
Amplitude Analytics
9.0
Mixpanel
7.5
Other
User Data
Amplitude Analytics
8.6
Mixpanel
7.9
Load Time Monitoring
Amplitude Analytics
8.5
Mixpanel
6.9
Campaign Tracking
Amplitude Analytics
8.4
Mixpanel
7.7
E-Commerce
Amplitude Analytics
8.8
Mixpanel
6.7
Tracking
Standard Tracking
Amplitude Analytics
8.8
Mixpanel
8.0
Tracking Flexibility
Amplitude Analytics
8.6
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.6
Mixpanel
7.5
System Notifications
Amplitude Analytics
8.6
Mixpanel
7.1
Alerts
Amplitude Analytics
8.8
Mixpanel
7.0
Administration
API / Integrations
Amplitude Analytics
8.6
Mixpanel
7.1
QA Testing
Amplitude Analytics
8.0
Mixpanel
7.0
Performance and Reliability
Amplitude Analytics
8.8
Mixpanel
8.0
User, Role, and Access Management
Amplitude Analytics
9.1
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.1%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.1%
4.7%
Amplitude Analytics
Small-Business
24.1%
Mid-Market
51.7%
Enterprise
24.1%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Computer Software
13.7%
Computer Software
25.8%
 
Internet
13.0%
Internet
18.7%
 
Information Technology and Services
12.2%
Information Technology and Services
14.4%
 
Entertainment
8.4%
Marketing and Advertising
7.0%
 
Financial Services
6.9%
Financial Services
7.0%
 
Other
45.8%
Other
27.1%
Amplitude Analytics
Computer Software
13.7%
Internet
13.0%
Information Technology and Services
12.2%
Entertainment
8.4%
Financial Services
6.9%
Other
45.8%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
Roshan V.
Internal Consultant in Entertainment

Amplitude is an easy-to-use tool, with intuitive features. It's apt for a quick and sufficiently in-depth analysis of trends

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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