Compare Amplitude Analytics, SimilarWeb, Google Analytics, and Mixpanel

 
Amplitude Analytics
Optimized for quick response
SimilarWeb
Google Analytics
Mixpanel
 
remove product
Amplitude Analytics
Amplitude Analytics
4.4
Based on 84 reviews
Optimized for quick response
remove product
SimilarWeb
SimilarWeb
4.2
Based on 28 reviews
remove product
Google Analytics
Google Analytics
4.5
Based on 3,415 reviews
remove product
Mixpanel
Mixpanel
4.2
Based on 215 reviews
 
Free
Free
FREE
$0 per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 75 reviews)
7.9
(Based on 26 reviews)
9.1
(Based on 3,162 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 75 reviews)
8.8
(Based on 26 reviews)
7.8
(Based on 3,176 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
9.0
(Based on 9 reviews)
8.0
(Based on 1,595 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
9.4
(Based on 7 reviews)
8.3
(Based on 1,596 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 66 reviews)
7.9
(Based on 19 reviews)
7.5
(Based on 2,522 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.2
(Based on 6 reviews)
8.3
(Based on 1,431 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 74 reviews)
8.1
(Based on 27 reviews)
8.6
(Based on 3,148 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.6%
35.7%
60.7%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.4%
53.6%
27.3%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
10.7%
12.1%
4.7%
 
Computer Software
14.1%
Internet
25.6%
Marketing and Advertising
22.2%
Computer Software
25.9%
 
Internet
13.3%
Marketing and Advertising
18.6%
Computer Software
6.9%
Internet
18.2%
 
Information Technology and Services
11.7%
Public Relations and Communications
16.3%
Information Technology and Services
6.8%
Information Technology and Services
14.5%
 
Entertainment
8.6%
Information Technology and Services
14.0%
Internet
6.4%
Marketing and Advertising
7.1%
 
Financial Services
7.0%
Financial Services
4.7%
Higher Education
3.1%
Financial Services
7.1%
 
Other
45.3%
Other
20.9%
Other
54.5%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Gwen R.
User in Higher Education

Very user-friendly and easy to understand even for those with not much knowledge. Interface is nice looking too and the different charts are really useful.

Juan Manuel B.
Administrator

The customer service and the plataform, generate reporting and data

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

UI is hard to use - hard to find one metric I'm trying to track, or track down an issue with a specific session

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

 No downloads provided.No downloads provided.
Ask Amplitude a QuestionContact AmplitudeAsk SimilarWeb a QuestionContact SimilarWebAsk Google Analytics a QuestionContact Google AnalyticsAsk Mixpanel a QuestionContact Mixpanel
Kate from G2 Crowd

Need help?

I can help.