Compare Amplitude Analytics, SimilarWeb, Google Analytics, and Moz Pro

 
Free
Free
FREE
$0 per month
Standard
$99 / month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Medium
$149 / month
 
Additional Solutions
Custom Plans
Large
$249 / month
 
Premium
$599 / month
 
Free Trial
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 76 reviews)
7.9
(Based on 26 reviews)
9.1
(Based on 3,193 reviews)
8.6
(Based on 231 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 76 reviews)
8.8
(Based on 26 reviews)
7.8
(Based on 3,207 reviews)
8.8
(Based on 231 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
9.0
(Based on 9 reviews)
8.0
(Based on 1,609 reviews)
9.1
(Based on 107 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
9.4
(Based on 7 reviews)
8.3
(Based on 1,610 reviews)
9.1
(Based on 107 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 67 reviews)
7.9
(Based on 19 reviews)
7.5
(Based on 2,547 reviews)
8.9
(Based on 200 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.2
(Based on 6 reviews)
8.3
(Based on 1,444 reviews)
9.3
(Based on 102 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 75 reviews)
8.1
(Based on 27 reviews)
8.6
(Based on 3,179 reviews)
8.6
(Based on 233 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
35.7%
60.8%
54.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.8%
53.6%
27.2%
35.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.7%
10.7%
12.0%
10.3%
 
Computer Software
14.0%
Internet
25.6%
Marketing and Advertising
22.2%
Marketing and Advertising
28.8%
 
Internet
13.2%
Marketing and Advertising
18.6%
Computer Software
6.9%
Computer Software
13.1%
 
Information Technology and Services
11.6%
Public Relations and Communications
16.3%
Information Technology and Services
6.8%
Internet
12.8%
 
Entertainment
8.5%
Information Technology and Services
14.0%
Internet
6.4%
Information Technology and Services
8.0%
 
Financial Services
7.0%
Financial Services
4.7%
Higher Education
3.1%
Retail
2.2%
 
Other
45.7%
Other
20.9%
Other
54.5%
Other
35.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Melanie T.
Administrator in Computer Software

It has a very easy to understand environment, it is simple and all its data is updated instantaneously, thus being able to keep track of the actions that are carried out, whether a product is being sold or how much is purchased in one place or other. The...

Mark B.
Industry Analyst / Tech Writer in Internet

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
 

This short video walks through how to do funnel analysis in Amplitude

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