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Compare Amplitude Analytics, SimilarWeb, and Mixpanel

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Amplitude Analytics
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SimilarWeb
Mixpanel
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Amplitude Analytics
Amplitude Analytics
4.4
Based on 84 reviews
Optimized for quick response
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SimilarWeb
SimilarWeb
4.2
Based on 28 reviews
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Mixpanel
Mixpanel
4.2
Based on 215 reviews
 
Free
Free
FREE
$0 per month
 
Enterprise
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ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 75 reviews)
7.9
(Based on 26 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
8.7
(Based on 75 reviews)
8.8
(Based on 26 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.5
(Based on 34 reviews)
9.0
(Based on 9 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.8
(Based on 35 reviews)
9.4
(Based on 7 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.0
(Based on 66 reviews)
7.9
(Based on 19 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 32 reviews)
8.2
(Based on 6 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.3
(Based on 74 reviews)
8.1
(Based on 27 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
22.6%
35.7%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.4%
53.6%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
10.7%
4.7%
 
Computer Software
14.1%
Internet
25.6%
Computer Software
25.9%
 
Internet
13.3%
Marketing and Advertising
18.6%
Internet
18.2%
 
Information Technology and Services
11.7%
Public Relations and Communications
16.3%
Information Technology and Services
14.5%
 
Entertainment
8.6%
Information Technology and Services
14.0%
Marketing and Advertising
7.1%
 
Financial Services
7.0%
Financial Services
4.7%
Financial Services
7.1%
 
Other
45.3%
Other
20.9%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

I love the way my analytics appear.. beautiful charts! I love the fact that I can track users and not only sessions. The tool is very intuitive and well documented, tons of white paper to help use the product the right way

Ben O.
User in Glass, Ceramics & Concrete

Ok... so this tool is actually amazing. It allows you to look at the search engine traffic, referrals and outgoing traffic for competitors. You can export this into excel sheets to manipulate the data and it's great for identifying affiliate blogs to...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 

This short video walks through how to do funnel analysis in Amplitude

No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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Kate from G2 Crowd

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