Compare AMZ.One, Google Tag Manager, and Heap

Pricing

 
Basic
$20 per month
Free
$0 per month
 
Standard
$40 per month
Enterprise
Custom
 
Advanced
$90 per month
 
Professional
$180 per month
 
Free Trial
Free Trial Unavailable
Free Trial
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.3
Ease of Use
Ease of Use
9.1
7.7
8.0
Ease of Setup
Ease of SetupNot enough data available
7.8
9.0
Ease of Admin
Ease of AdminNot enough data available
8.2
8.3
Quality of Support
Quality of Support
9.6
6.7
8.4
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
8.8
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Heap
8.3
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Heap
8.0
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Heap
9.0
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Heap
8.3
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Heap
8.4
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Heap
8.4
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.6
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.1
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
7.9
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.1
Heap
9.1
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Heap
8.6
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.2
Heap
7.7
Return
AMZ.One
Not enough data available
Google Tag Manager
8.1
Heap
7.8
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Heap
8.1
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Heap
8.5
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Heap
8.5
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.4
Heap
7.5
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Heap
8.7
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
7.9
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
7.9
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
8.4
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Heap
7.8
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Heap
8.1
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Heap
6.9
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Heap
7.5
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
8.0
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Heap
7.5
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Heap
Not enough data available
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Heap
Not enough data available
Administration
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
8.1
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
8.1
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.0
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.8%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.6%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.6%
8.8%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.8%
Mid-Market
34.6%
Enterprise
13.6%
Heap
Small-Business
57.0%
Mid-Market
34.2%
Enterprise
8.8%

Reviewers' Industry

 
Internet
21.4%
Marketing and Advertising
38.2%
Internet
24.6%
 
Cosmetics
21.4%
Internet
9.5%
Information Technology and Services
13.8%
 
Public Safety
14.3%
Computer Software
7.4%
Computer Software
13.8%
 
Telecommunications
7.1%
Information Technology and Services
7.2%
Marketing and Advertising
13.0%
 
Retail
7.1%
Retail
2.4%
Insurance
2.2%
 
Other
28.6%
Other
35.3%
Other
32.6%
AMZ.One
Internet
21.4%
Cosmetics
21.4%
Public Safety
14.3%
Telecommunications
7.1%
Retail
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.2%
Internet
9.5%
Computer Software
7.4%
Information Technology and Services
7.2%
Retail
2.4%
Other
35.3%
Heap
Internet
24.6%
Information Technology and Services
13.8%
Computer Software
13.8%
Marketing and Advertising
13.0%
Insurance
2.2%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Amazon simplified. Extremely easy to set up and navigate. Cost is qell worth this amazing service.

G2 Crowd User in Financial Services

Google tag manager allows our sales and marketing teams to define their own analytics and integrate them without developer help. This speeds their time to market with metrics and reduces work for our Dev team.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Richard B.
User in Cosmetics

It's a shame the bestsellers tool doesn't work for UK yet. At the time of writing it is still in beta so hopefully they will sort this.

G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
AMZ.One
Most Helpful Favorable Review
G2 Crowd User

Amazon simplified. Extremely easy to set up and navigate. Cost is qell worth this amazing service.

Most Helpful Critical Review
Richard B.
User in Cosmetics

It's a shame the bestsellers tool doesn't work for UK yet. At the time of writing it is still in beta so hopefully they will sort this.

Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Financial Services

Google tag manager allows our sales and marketing teams to define their own analytics and integrate them without developer help. This speeds their time to market with metrics and reduces work for our Dev team.

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Screenshots

 
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