Compare AT Internet's Analytics Suite, Google Tag Manager, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
AT Internet's Analytics Suite
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
9.2
8.7
Ease of Use
Ease of Use
7.4
7.7
8.0
Ease of Setup
Ease of Setup
5.3
7.8
7.8
Ease of Admin
Ease of Admin
6.7
8.2
8.3
Quality of Support
Quality of Support
8.2
6.7
7.9
Ease of Doing Business With
Ease of Doing Business With
7.8
8.0
8.5
Product Direction (% positive)
Product Direction (% positive)
8.9
8.7
8.1
Meets Requirements
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.2
Google Analytics 360
8.7
Ease of Use
AT Internet's Analytics Suite
7.4
Google Tag Manager
7.7
Google Analytics 360
8.0
Ease of Setup
AT Internet's Analytics Suite
5.3
Google Tag Manager
7.8
Google Analytics 360
7.8
Ease of Admin
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.2
Google Analytics 360
8.3
Quality of Support
AT Internet's Analytics Suite
8.2
Google Tag Manager
6.7
Google Analytics 360
7.9
Ease of Doing Business With
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.0
Google Analytics 360
8.5
Product Direction (% positive)
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.7
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.8
Google Analytics 360
8.7
Engagement
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Google Analytics 360
8.4
Entry and Exit Pages
AT Internet's Analytics Suite
8.8
Google Tag Manager
8.6
Google Analytics 360
8.5
Standard Event Tracking
AT Internet's Analytics Suite
8.8
Google Tag Manager
9.0
Google Analytics 360
8.6
Custom Event Tracking
AT Internet's Analytics Suite
9.3
Google Tag Manager
8.9
Google Analytics 360
8.3
Retention
AT Internet's Analytics Suite
9.0
Google Tag Manager
8.3
Google Analytics 360
8.3
Return
AT Internet's Analytics Suite
7.9
Google Tag Manager
8.2
Google Analytics 360
8.1
Conversions
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.1
Google Analytics 360
8.3
Funnels
AT Internet's Analytics Suite
7.4
Google Tag Manager
8.5
Google Analytics 360
8.1
Reporting
Real-Time Reporting
AT Internet's Analytics Suite
9.0
Google Tag Manager
9.5
Google Analytics 360
8.8
Trending
AT Internet's Analytics Suite
7.5
Google Tag Manager
8.4
Google Analytics 360
8.4
Retroactive Reporting
AT Internet's Analytics Suite
7.7
Google Tag Manager
7.8
Google Analytics 360
8.3
Segmentation
AT Internet's Analytics Suite
9.6
Google Tag Manager
8.8
Google Analytics 360
8.3
Mobile Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Google Analytics 360
8.3
Unification Across Devices
AT Internet's Analytics Suite
6.0
Google Tag Manager
8.6
Google Analytics 360
8.2
Custom Reports and Dashboards
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.3
Google Analytics 360
8.5
Other
User Data
AT Internet's Analytics Suite
7.6
Google Tag Manager
8.4
Google Analytics 360
8.3
Site Search Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.5
Google Analytics 360
8.1
Load Time Monitoring
AT Internet's Analytics Suite
Not enough data available
Google Tag Manager
8.2
Google Analytics 360
8.2
Campaign Tracking
AT Internet's Analytics Suite
7.5
Google Tag Manager
9.0
Google Analytics 360
8.3
E-Commerce
AT Internet's Analytics Suite
9.3
Google Tag Manager
8.7
Google Analytics 360
8.3
Promotional Messages
AT Internet's Analytics Suite
5.3
Google Tag Manager
8.0
Google Analytics 360
8.1
Administration Alerts
AT Internet's Analytics Suite
Not enough data available
Google Tag Manager
8.1
Google Analytics 360
8.2
Administration
Performance and Reliability
AT Internet's Analytics Suite
8.8
Google Tag Manager
9.0
Google Analytics 360
8.5
User, Role, and Access Management
AT Internet's Analytics Suite
8.1
Google Tag Manager
9.0
Google Analytics 360
8.6
API / Integrations
AT Internet's Analytics Suite
8.6
Google Tag Manager
8.7
Google Analytics 360
8.3
QA Testing
AT Internet's Analytics Suite
8.7
Google Tag Manager
8.6
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
9.1%
51.7%
47.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
63.6%
34.8%
32.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
27.3%
13.5%
20.9%
AT Internet's Analytics Suite
Small-Business
9.1%
Mid-Market
63.6%
Enterprise
27.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Google Analytics 360
Small-Business
47.0%
Mid-Market
32.1%
Enterprise
20.9%

Reviewers' Industry

 
Marketing and Advertising
23.1%
Marketing and Advertising
38.0%
Marketing and Advertising
18.0%
 
Publishing
15.4%
Internet
9.8%
Information Technology and Services
4.8%
 
Computer Software
15.4%
Computer Software
7.4%
Real Estate
3.9%
 
Media Production
7.7%
Information Technology and Services
7.1%
Education Management
3.9%
 
Leisure, Travel & Tourism
7.7%
Retail
2.4%
Computer Software
3.9%
 
Other
30.8%
Other
35.4%
Other
65.4%
AT Internet's Analytics Suite
Marketing and Advertising
23.1%
Publishing
15.4%
Computer Software
15.4%
Media Production
7.7%
Leisure, Travel & Tourism
7.7%
Other
30.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Google Analytics 360
Marketing and Advertising
18.0%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Patrick D.
Administrator

Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities

Mike B.
Consultant in Marketing and Advertising

Simple to set up and easy to use for incorporating third-party tools into tag management

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

G2 Crowd User in Marketing and Advertising

It can be a bit overwhelming with all the features.

G2 Crowd User in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

 
AT Internet's Analytics Suite
Most Helpful Favorable Review
Patrick D.
Administrator

Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Google Tag Manager
Most Helpful Favorable Review
Mike B.
Consultant in Marketing and Advertising

Simple to set up and easy to use for incorporating third-party tools into tag management

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Google Analytics 360
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 Crowd User in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

Screenshots

 
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AT Internet's Analytics Suite
Google Tag Manager
Google Analytics 360
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