Compare AT Internet's Analytics Suite, Google Tag Manager, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
AT Internet's Analytics Suite
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.5
9.2
8.2
Ease of Use
Ease of Use
7.1
7.7
7.7
Ease of Setup
Ease of Setup
5.3
7.8
7.1
Ease of Admin
Ease of Admin
6.7
8.2
7.5
Quality of Support
Quality of Support
8.2
6.7
7.8
Ease of Doing Business With
Ease of Doing Business With
7.8
8.0
8.2
Product Direction (% positive)
Product Direction (% positive)
8.1
8.7
6.7
Meets Requirements
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.2
Mixpanel
8.2
Ease of Use
AT Internet's Analytics Suite
7.1
Google Tag Manager
7.7
Mixpanel
7.7
Ease of Setup
AT Internet's Analytics Suite
5.3
Google Tag Manager
7.8
Mixpanel
7.1
Ease of Admin
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.2
Mixpanel
7.5
Quality of Support
AT Internet's Analytics Suite
8.2
Google Tag Manager
6.7
Mixpanel
7.8
Ease of Doing Business With
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.0
Mixpanel
8.2
Product Direction (% positive)
AT Internet's Analytics Suite
8.1
Google Tag Manager
8.7
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.8
Mixpanel
8.6
Engagement
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.8
Mixpanel
8.5
Entry and Exit Pages
AT Internet's Analytics Suite
8.7
Google Tag Manager
8.6
Mixpanel
7.8
Standard Event Tracking
AT Internet's Analytics Suite
9.0
Google Tag Manager
9.0
Mixpanel
8.6
Custom Event Tracking
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.9
Mixpanel
8.6
Retention
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.3
Mixpanel
7.9
Return
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.2
Mixpanel
8.0
Conversions
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.1
Mixpanel
8.4
Funnels
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.5
Mixpanel
8.8
Reporting
Real-Time Reporting
AT Internet's Analytics Suite
9.1
Google Tag Manager
9.5
Mixpanel
8.4
Trending
AT Internet's Analytics Suite
7.9
Google Tag Manager
8.4
Mixpanel
8.1
Retroactive Reporting
AT Internet's Analytics Suite
8.1
Google Tag Manager
7.8
Mixpanel
7.8
Segmentation
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.8
Mixpanel
8.4
Mobile Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Mixpanel
7.8
Unification Across Devices
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.6
Mixpanel
7.4
Custom Reports and Dashboards
AT Internet's Analytics Suite
9.1
Google Tag Manager
8.3
Mixpanel
7.5
Other
User Data
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.4
Mixpanel
8.3
Site Search Reporting
AT Internet's Analytics Suite
8.6
Google Tag Manager
8.5
Mixpanel
7.5
Load Time Monitoring
AT Internet's Analytics Suite
5.0
Google Tag Manager
8.2
Mixpanel
7.2
Campaign Tracking
AT Internet's Analytics Suite
7.2
Google Tag Manager
9.0
Mixpanel
7.8
E-Commerce
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.7
Mixpanel
7.2
Promotional Messages
AT Internet's Analytics Suite
5.8
Google Tag Manager
8.0
Mixpanel
7.4
Administration Alerts
AT Internet's Analytics Suite
8.0
Google Tag Manager
8.1
Mixpanel
7.6
Administration
Performance and Reliability
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.0
Mixpanel
8.2
User, Role, and Access Management
AT Internet's Analytics Suite
8.1
Google Tag Manager
9.0
Mixpanel
8.0
API / Integrations
AT Internet's Analytics Suite
8.5
Google Tag Manager
8.7
Mixpanel
7.9
QA Testing
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.6
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.7%
51.7%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.3%
34.8%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
13.5%
4.7%
AT Internet's Analytics Suite
Small-Business
16.7%
Mid-Market
58.3%
Enterprise
25.0%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
28.6%
Marketing and Advertising
38.0%
Computer Software
25.8%
 
Publishing
14.3%
Internet
9.8%
Internet
18.7%
 
Computer Software
14.3%
Computer Software
7.4%
Information Technology and Services
14.4%
 
Media Production
7.1%
Information Technology and Services
7.1%
Marketing and Advertising
7.0%
 
Leisure, Travel & Tourism
7.1%
Retail
2.4%
Financial Services
7.0%
 
Other
28.6%
Other
35.4%
Other
27.1%
AT Internet's Analytics Suite
Marketing and Advertising
28.6%
Publishing
14.3%
Computer Software
14.3%
Media Production
7.1%
Leisure, Travel & Tourism
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Dmitry K.
User in Media Production

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way. Flexible system. The data is stored in a raw, non-aggregate way, web interface...

G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
AT Internet's Analytics Suite
Most Helpful Favorable Review
Dmitry K.
User in Media Production

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way. Flexible system. The data is stored in a raw, non-aggregate way, web interface...

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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AT Internet's Analytics Suite
Google Tag Manager

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

AT Internet's Analytics Suite
No videos provided
Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
AT Internet's Analytics Suite
No downloads provided
Google Tag Manager
No downloads provided
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