Compare Clicky, Heap, Mixpanel, and Optimizely

Pricing

 
Free
$0
FREE
Free
$0
per month
Enterprise
Contact Vendor
 
Pro
$9.99
per month
Enterprise
Custom
 
Pro Plus
$14.99
per month
 
Pro Platinum
$19.99
per month
 
Custom
Contact Clicky
 
Free Trial Unavailable
Free Trial
Free Trial
Free Trial Unavailable
Clicky
Free
$0FREE
Pro
$9.99per month
Pro Plus
$14.99per month
Pro Platinum
$19.99per month
Custom
Contact Clicky
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.8
8.3
8.2
8.6
Ease of Use
Ease of Use
9.1
8.0
7.7
8.5
Ease of Setup
Ease of Setup
9.5
9.0
7.1
8.7
Ease of Admin
Ease of Admin
9.3
8.3
7.5
8.4
Quality of Support
Quality of Support
8.1
8.3
7.8
8.0
Ease of Doing Business With
Ease of Doing Business With
8.8
8.4
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
6.8
8.8
6.7
7.6
Meets Requirements
Clicky
8.8
Heap
8.3
Mixpanel
8.2
Optimizely
8.6
Ease of Use
Clicky
9.1
Heap
8.0
Mixpanel
7.7
Optimizely
8.5
Ease of Setup
Clicky
9.5
Heap
9.0
Mixpanel
7.1
Optimizely
8.7
Ease of Admin
Clicky
9.3
Heap
8.3
Mixpanel
7.5
Optimizely
8.4
Quality of Support
Clicky
8.1
Heap
8.3
Mixpanel
7.8
Optimizely
8.0
Ease of Doing Business With
Clicky
8.8
Heap
8.4
Mixpanel
8.2
Optimizely
8.1
Product Direction (% positive)
Clicky
6.8
Heap
8.8
Mixpanel
6.7
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
83.3%
56.5%
64.2%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
8.3%
34.8%
31.2%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.3%
8.7%
4.7%
25.8%
Clicky
Small-Business
83.3%
Mid-Market
8.3%
Enterprise
8.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Marketing and Advertising
25.0%
Internet
24.5%
Computer Software
25.8%
Internet
18.1%
 
Internet
16.7%
Computer Software
14.4%
Internet
18.7%
Marketing and Advertising
14.7%
 
Design
16.7%
Information Technology and Services
13.7%
Information Technology and Services
14.4%
Computer Software
13.8%
 
Writing and Editing
8.3%
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
Information Technology and Services
6.9%
 
Wholesale
8.3%
Insurance
2.2%
Financial Services
7.0%
Financial Services
5.2%
 
Other
25.0%
Other
32.4%
Other
27.1%
Other
41.4%
Clicky
Marketing and Advertising
25.0%
Internet
16.7%
Design
16.7%
Writing and Editing
8.3%
Wholesale
8.3%
Other
25.0%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Sharon H.
User in Writing and Editing

I use Clicky on many sites to get in-depth, real-time analytics. I particularly like the easy to read charts and the breadth of information that's available. It's so user-friendly that even if you're new to using it, you can get meaningful data. It's easy...

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
David E.
Administrator in Internet

I do not believe this can compete with the feature rich google analytics platform but then again I gthink it is for a different need. So all in all it is still good.

Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Clicky
Most Helpful Favorable Review
Sharon H.
User in Writing and Editing

I use Clicky on many sites to get in-depth, real-time analytics. I particularly like the easy to read charts and the breadth of information that's available. It's so user-friendly that even if you're new to using it, you can get meaningful data. It's easy...

Most Helpful Critical Review
David E.
Administrator in Internet

I do not believe this can compete with the feature rich google analytics platform but then again I gthink it is for a different need. So all in all it is still good.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

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Clicky
No screenshots provided

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Clicky
No videos provided
Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Optimizely
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Clicky
No downloads provided
Heap
No downloads provided
Optimizely
No downloads provided
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