Compare Clicky, Indicative, Google Analytics, and HubSpot

 
Free
$0 FREE
Marketing Hub Free
$0
 
Pro
$9.99 per month
Marketing Hub Starter
$50 /month
 
Pro Plus
$14.99 per month
Marketing Hub Professional
$800 /month
 
Pro Platinum
$19.99 per month
Marketing Hub Enterprise
$3,200 /month
 
Custom
Contact Clicky
 
Free Trial
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 11 reviews)
8.2
(Based on 13 reviews)
9.1
(Based on 3,193 reviews)
8.7
(Based on 2,837 reviews)
Ease of UseSee More
Ease of UseSee More
9.2
(Based on 11 reviews)
8.3
(Based on 13 reviews)
7.8
(Based on 3,207 reviews)
8.6
(Based on 2,848 reviews)
Ease of SetupSee More
Ease of SetupSee More
9.6
(Based on 7 reviews)
Not enough data available
8.0
(Based on 1,609 reviews)
8.2
(Based on 1,501 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.4
(Based on 7 reviews)
Not enough data available
8.3
(Based on 1,610 reviews)
8.7
(Based on 1,556 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.3
(Based on 9 reviews)
8.8
(Based on 10 reviews)
7.5
(Based on 2,547 reviews)
8.8
(Based on 2,654 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 7 reviews)
Not enough data available
8.3
(Based on 1,444 reviews)
8.9
(Based on 1,530 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.1
(Based on 11 reviews)
7.6
(Based on 13 reviews)
8.6
(Based on 3,179 reviews)
8.7
(Based on 2,825 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
83.3%
28.6%
60.8%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
8.3%
57.1%
27.2%
38.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.3%
14.3%
12.0%
6.1%
 
Marketing and Advertising
25.0%
Internet
22.2%
Marketing and Advertising
22.2%
Marketing and Advertising
19.3%
 
Internet
16.7%
Computer Software
22.2%
Computer Software
6.9%
Computer Software
15.1%
 
Design
16.7%
E-Learning
14.8%
Information Technology and Services
6.8%
Information Technology and Services
9.9%
 
Writing and Editing
8.3%
Telecommunications
7.4%
Internet
6.4%
Internet
6.2%
 
Wholesale
8.3%
Newspapers
7.4%
Higher Education
3.1%
Financial Services
2.6%
 
Other
25.0%
Other
25.9%
Other
54.5%
Other
46.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Sharon H.
User in Writing and Editing

I use Clicky on many sites to get in-depth, real-time analytics. I particularly like the easy to read charts and the breadth of information that's available. It's so user-friendly that even if you're new to using it, you can get meaningful data. It's easy...

G2 Crowd User in Internet

I love that it feels like putting a simple Excel formula or SQL query together. It's very approachable without much technical knowledge. It takes very little time to teach a colleague how to start leveraging Indicative. Even though it's easy, there's a...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
David E.
Administrator in Internet

I do not believe this can compete with the feature rich google analytics platform but then again I gthink it is for a different need. So all in all it is still good.

G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
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The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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Kate from G2 Crowd

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