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Compare Facebook for Business vs Adobe Media Optimizer

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comparison of Facebook for Business vs. Adobe Media Optimizer
based on data from user reviews. Facebook for Business rates 4.2/5 stars with 560 reviews. Adobe Media Optimizer rates 3.6/5 stars with 77 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
CPC
Cost per Click
 
CPM
Cost per 1,000 Impressions
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.6
(Based on 528 reviews)
7.7
(Based on 72 reviews)
Ease of UseSee More
Ease of UseSee More
8.4
(Based on 529 reviews)
6.8
(Based on 70 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.4
(Based on 281 reviews)
6.3
(Based on 39 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.6
(Based on 283 reviews)
7.3
(Based on 41 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.7
(Based on 465 reviews)
7.6
(Based on 67 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.0
(Based on 276 reviews)
7.7
(Based on 42 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.3
(Based on 524 reviews)
6.9
(Based on 72 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.8%
31.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.2%
29.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.0%
39.0%
 
Marketing and Advertising
18.5%
Marketing and Advertising
31.1%
 
Internet
4.3%
Internet
11.1%
 
Retail
4.3%
Higher Education
4.4%
 
Real Estate
3.9%
Financial Services
3.3%
 
Health, Wellness and Fitness
3.3%
Automotive
3.3%
 
Other
65.7%
Other
46.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
Brittany B.
User in Internet

I was iffy about advertising on Facebook because of problems with spam and fake likes. So I decided to run a promoted posts instead of Likes campaign. I promoted a post that linked to a new event page with a prominent optin form. I got amazing reach and...

G2 Crowd User in Internet

The platform has the potential to greatly reduce the amount of money you are spending on SEM, while increasing the efficiency of every dollar spent. In my opinion, there's no alternative to a bid optimizer, and I believe that Adobe Media Optimizer is one...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Medical Practice

It's harder than it needs to be to analyze campaign results, pause and make changes to a current campaign, or really read the metrics in one comprehensive spot. It's difficult to review ad sets, campaigns, audiences and other details all in one...

G2 Crowd User in Internet

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...

 
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Kate from G2 Crowd

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