Compare Funnel.io vs Google Analytics
See this
comparison of Funnel.io vs. Google Analytics
based on data from user reviews. Funnel.io rates 4.4/5 stars with 61 reviews. Google Analytics rates 4.5/5 stars with 3,586 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$299
per month
 
Business
$449
per month
 
Professional
$699
per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
9.0
Ease of Use
Ease of Use
8.3
7.6
Ease of Setup
Ease of Setup
8.8
7.8
Ease of Admin
Ease of Admin
8.8
8.1
Quality of Support
Quality of Support
9.3
7.3
Ease of Doing Business With
Ease of Doing Business With
9.4
8.2
Product Direction (% positive)
Product Direction (% positive)
8.3
8.4
Meets Requirements
Funnel.io
8.6
Google Analytics
9.0
Ease of Use
Funnel.io
8.3
Google Analytics
7.6
Ease of Setup
Funnel.io
8.8
Google Analytics
7.8
Ease of Admin
Funnel.io
8.8
Google Analytics
8.1
Quality of Support
Funnel.io
9.3
Google Analytics
7.3
Ease of Doing Business With
Funnel.io
9.4
Google Analytics
8.2
Product Direction (% positive)
Funnel.io
8.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
Google Analytics
9.0
Engagement
Funnel.io
8.9
Google Analytics
8.7
Entry and Exit Pages
Funnel.io
8.3
Google Analytics
8.7
Standard Event Tracking
Funnel.io
8.5
Google Analytics
8.5
Custom Event Tracking
Funnel.io
8.6
Google Analytics
8.3
Retention
Funnel.io
8.3
Google Analytics
8.2
Return
Funnel.io
8.6
Google Analytics
8.4
Conversions
Funnel.io
8.9
Google Analytics
8.5
Funnels
Funnel.io
8.9
Google Analytics
8.1
Reporting
Real-Time Reporting
Funnel.io
8.3
Google Analytics
8.7
Trending
Funnel.io
8.8
Google Analytics
8.5
Retroactive Reporting
Funnel.io
8.6
Google Analytics
8.2
Segmentation
Funnel.io
8.6
Google Analytics
8.3
Mobile Reporting
Funnel.io
8.6
Google Analytics
8.5
Unification Across Devices
Funnel.io
7.8
Google Analytics
8.2
Custom Reports and Dashboards
Funnel.io
9.2
Google Analytics
8.4
Other
User Data
Funnel.io
Not enough data available
Google Analytics
8.4
Site Search Reporting
Funnel.io
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Funnel.io
Not enough data available
Google Analytics
8.3
Campaign Tracking
Funnel.io
8.6
Google Analytics
8.7
E-Commerce
Funnel.io
9.1
Google Analytics
8.4
Promotional Messages
Funnel.io
Not enough data available
Google Analytics
8.0
Administration Alerts
Funnel.io
Not enough data available
Google Analytics
8.1
Administration
Performance and Reliability
Funnel.io
9.0
Google Analytics
8.9
User, Role, and Access Management
Funnel.io
8.5
Google Analytics
8.9
API / Integrations
Funnel.io
8.9
Google Analytics
8.4
QA Testing
Funnel.io
Not enough data available
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.3%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.5%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
11.9%
Funnel.io
Small-Business
44.3%
Mid-Market
52.5%
Enterprise
3.3%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Marketing and Advertising
22.2%
 
Internet
11.7%
Computer Software
6.9%
 
Information Technology and Services
11.7%
Information Technology and Services
6.8%
 
Retail
6.5%
Internet
6.2%
 
Health, Wellness and Fitness
2.6%
Higher Education
3.0%
 
Other
35.1%
Other
54.8%
Funnel.io
Marketing and Advertising
32.5%
Internet
11.7%
Information Technology and Services
11.7%
Retail
6.5%
Health, Wellness and Fitness
2.6%
Other
35.1%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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